scholarly journals Industry: Art Angel? Pepsi-Cola's “Portrait of America” Art Annual as an Early Instance of Corporate Art Sponsorship

2015 ◽  
Vol 38 (4) ◽  
pp. 329-343 ◽  
Author(s):  
A. Deirdre Robson
Keyword(s):  
Corporate Art ◽  
Art Sponsorship

scholarly journals Cakes and Ale, Paintings and Sculptures: Directors’ Duties and Corporate Art Collecting

2020 ◽  
Vol 13 (3) ◽  
pp. 268
Author(s):  
Elizabeth Harris ◽  
Bede Harris
Keyword(s):  
Corporate Social Responsibility ◽  
Well Being ◽  
Case Law ◽  
Fiduciary Duty ◽  
Art Collecting ◽  
Improper Use ◽  
Corporate Art ◽  
Corporate Social ◽  
Art Sponsorship ◽  
Corporate Information

Corporations spend significant amounts of money on art collecting and art sponsorship, but little research has been done on the question of whether such activities are permissible in light of directors’ duties. This article addresses that issue by examining whether corporate expenditure on art collecting and sponsorship is consistent with the duty to act in the bests interests of a corporation, the duty to exercise powers for a proper purpose and the fiduciary duty not to make improper use corporate information or position. This is done first by examining the scale of corporate expenditure on art and then by analysing the case law on various directors’ duties, before discussing whether corporate art collecting is legitimate in light of those duties. The article examines the most important reasons why a corporation may collect art – as an investment, in furtherance of corporate social responsibility goals and in order to enhance the psychological well-being of employees – and concludes that while art collecting for such purposes does not amount to a breach of directors’ duties, this is subject to the requirement that a corporation put into place safeguards contained in a formalised art collecting and sponsorship policy, the key principles of which are stated at the end of the article.

La fiscalità del collezionista d'arte

2017 ◽  
Author(s):  
Franco Dante ◽  
Piero Gargano
Keyword(s):  
Art Collection ◽  
Corporate Art ◽  
Inter Vivos

Il crescente volume di scambi di opere d'arte, soprattutto moderna e contemporanea, e la globalizzazione del mercato hanno portato ad una più diffusa conoscenza dei fondamenti della fiscalità dell'arte non solo tra i tecnici della materia ma anche tra i collezionisti.Nel presente articolo, partendo dal presupposto che ogni collezione d'arte nasce, cresce e inevitabilmente si trasmette a terzi, si analizzano le imposte che gravano su ogni fase del collezionismo.In particolare, si evidenzia la diversa incidenza dell'IVA sugli acquisti in base alla provenienza delle opere d'arte (italiana ed estera), ci si sofferma su quando la cessione di opere è soggetta ad imposte e il cedente da collezionista diventa mercante e si analizzano le imposte dovute in caso di trasferimento gratuito mortis causa o inter vivos, evidenziando le possibili forme di pianificazione successoria.Oltre alla fiscalità del collezionista privato si esamina il trattamento contabile e fiscale delle corporate art collection, detenute da società commerciali e professionisti.Si evidenzia, infine, il ruolo dell'art advisor, che assiste il collezionista anche nella valutazione della variabile fiscale nell'investimento in arte.

Corporate Art Collecting

2021 ◽  
Author(s):  
Whitney Prendergast
Keyword(s):  
Art Collecting ◽  
Corporate Art

The artification of corporate identity: aesthetic convergences of culture and capital

2020 ◽  
Vol 23 (4) ◽  
pp. 797-819
Author(s):  
Angela Bargenda
Keyword(s):  
Corporate Identity ◽  
Point Of View ◽  
Marketing Practice ◽  
Art Collections ◽  
Content Type ◽  
The Arts ◽  
Cultural Standards ◽  
European Banks ◽  
Corporate Art ◽  
Arts Engagement

Purpose The purpose of this paper is to critically examine the claim that artworks and corporate art collections contribute a qualitative dimension to corporate identity by satisfying aesthetic, social and cultural standards. Design/methodology/approach To explore the qualitative research purpose, the theoretical framework is supplemented with in-depth interview data from five European banks. Findings The findings show that corporate art achieves synergies between culture and capital, internal and external communication and thus offers significant opportunities for innovative marketing communication and identity-building strategies. Practical implications The paper provides insights into how the arts interface with branding-related innovations, assisting managers in long-term decisions on value-based branding and identity construction. Social implications Increased arts engagement by corporations creates new synergies between cultural institutions and corporations through partnerships and philanthropic initiatives. Originality/value The originality of the paper is twofold. It thematically explores the under-researched field of art in marketing scholarship. From a methodological point of view, the research design is multidisciplinary and thus delineates new avenues for marketing practice and scholarship.

The influence of aesthetic investments on employees

2015 ◽  
Vol 10 (2) ◽  
pp. 214-233 ◽  
Author(s):  
Rune Bjerke ◽  
Nicholas Ind
Keyword(s):  
Customer Service ◽  
Physical Environment ◽  
Positive Influence ◽  
Work Place ◽  
Structured Interviews ◽  
Content Type ◽  
Mobile Operator ◽  
Art Design ◽  
Corporate Art ◽  
The Impact

Purpose – The purpose of this paper is to explore new constructs related to organizations, art and physical environment. Further, an intention was to explain and discuss whether investments in the physical environment in the form of art, design and architecture do have an effect on employees. Design/methodology/approach – To conclude whether aesthetics had an impact on employees in terms of job satisfaction, motivation and their self-perception of their own ability to provide customer service, the authors undertook a quantitative study of 222 employees in seven companies. The authors subsequently commenced five in-depth, semi-structured interviews with four accessible corporate art buyers and one curator to identify the main motivations for purchasing art and placing it in the work place. Findings – With regard to perceptions of art, design and architecture, the physical environment is perceived as a whole and seems to play a significant role in organizational life for employees in companies that have invested in art. The research implies, however, that the companies that invested in art, design and architecture, despite the positive influence on employees’ self-perceived service ability, did not accumulate benefits on service ability relative to employees in companies without art. Practical implications – Managers should cautiously reflect on their motivations for investing in art, design and architecture. Useful motivations might include projecting a desired external image or decoration or expressing connection to a community. Investing in art, design and architecture independent of what the organization is trying to do strategically will create cosmetic solutions that lack any wider purpose. Originality/value – Despite increased corporate interest in aesthetics, little research has been done to determine the effect on employees. The research shortage may be due to the challenge of understanding the meaning of the visible expressions. This paper is a contribution to strengthen the knowledge of the impact of workspace aesthetics on employees (the authors subsequently undertook five in-depth, semi-structured interviews with four accessible corporate art buyers at Storebrand (insurance and banking corporation), Telenor (mobile operator), Hydro (aluminium company), Nordic Choice Hotels and one curator).

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