How Do Calorie‐Ending and Price‐Ending Matter in the Food Consumption Decision‐Making?

2021 ◽  
Author(s):  
Jihye Kim ◽  
Minseong Kim
Keyword(s):  
Decision Making ◽  
Food Consumption ◽  
Consumption Decision ◽  
Price Ending

scholarly journals Exploring the relationship between health literacy and fast food consumption: a population-based study from southern Iran

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Azam Namdar ◽  
Mohammad Mehdi Naghizadeh ◽  
Marziyeh Zamani ◽  
Ali Montazeri
Keyword(s):  
Decision Making ◽  
Health Literacy ◽  
Food Intake ◽  
Food Consumption ◽  
Fast Food ◽  
Reading Skills ◽  
Negative Relationship ◽  
Fars Province ◽  
Southern Iran ◽  
Fast Food Consumption

Abstract Background Health literacy (HL) may affect the consumption of fast food. We aimed to evaluate the effect of HL on fast food consumption among adult populations in Iran. Methods We evaluated HL and fast food consumption in 421 adult participants with age range of 18–65 years old in Fasa, Fars Province, southern Iran. Two-step cluster and systematic sampling was performed to recruit the study sample. Data were collected using a fast food consumption checklist, and the Health Literacy Instrument for Adults (HELIA) by face-to-face interviews. Population data across groups with and without fast food intake were compared. Results Most participants used fast food every few months (49.9%). People with low or unstable income consumed more fast food than others (P < 0.05). Sandwich and hotdog were the most consumed fast food (60.8%) followed by pizza (34.9%). Sausage and soda were the most seasoning food (66.7%). Most participants used fast food as dinner (67.9%) and with family (72.2%), suggesting the institutionalized consumption of this type of food in the family. Fun was the most frequent reason for the use of fast food (66.5%). Most participants completely knew about the raw materials for fast food and their adverse effects. Finally, we found that overall health literacy was lower among those who used fast food than those who did not. Consumed fast food (68.16 ± 23.85 vs. 73.15 ± 20.15; p = 0.021). This difference was also observed for some components of health literacy including reading skills, and decision-making subscales. Conclusions The findings suggest there is a negative relationship between general health literacy and fast food consumption indicating that who possess lower level of health literacy is likely to consume more fast food. Specifically, the findings suggest that reading skills, and decision-making (behavioral intention) are more associated with decreased or increased fast food intake.

scholarly journals Mapping Psychological & Sociological Influences on Individual Decision Making and Brand Choices

2015 ◽  
Vol 52 ◽  
pp. 104-110
Author(s):  
Ray Titus ◽  
Bhavika Veeramachaneni
Keyword(s):  
Decision Making ◽  
Individual Case ◽  
Single Individual ◽  
Market Place ◽  
Personality Tests ◽  
Mba Program ◽  
The Subject ◽  
Consumption Decision ◽  
Depth Interviews

Understanding and responding to the quintessential customer is the only way marketers will survive high density competition in the market place. Giving the consumer what he needs, when he needs it and where he needs it is the key to smart marketing. Providing consumer solutions in turn require marketers to know their target consumers’ psyche and the sociological influences that bear down on them. This research study uses multiple qualitative tools like personality tests, perception tests, in depth interviews and projective techniques to understand the psyche, social cultural environment and the decision making framework of an individual research subject. The subject chosen for the single individual case study was a student at an MBA program in the metropolitan city of Bangalore. He is in his mid-20s looking to move on to a corporate job after the completion of graduate business program. The research primarily focussed on understanding the influences his social circumstances and his personal psyche had on consumption decision making.

scholarly journals Validation of the Food-Linked Virtual Response task

2016 ◽  
Vol 22 (1) ◽  
pp. 111-119
Author(s):  
Elizabeth A Pascoe ◽  
Laura Smart Richman ◽  
Daniel Kort
Keyword(s):  
Body Mass Index ◽  
Decision Making ◽  
Food Consumption ◽  
Body Mass ◽  
Selection Task ◽  
Health Consciousness ◽  
Cognitive Restraint ◽  
Dietary Selection ◽  
Response Task

This research validates a computerized dietary selection task (Food-Linked Virtual Response or FLVR) for use in studies of food consumption. In two studies, FLVR task responses were compared with measures of health consciousness, mood, body mass index, personality, cognitive restraint toward food, and actual food selections from a buffet table. The FLVR task was associated with variables which typically predict healthy decision-making and was unrelated to mood or body mass index. Furthermore, the FLVR task predicted participants’ unhealthy selections from the buffet, but not overall amount of food. The FLVR task is an inexpensive, valid, and easily administered option for assessing momentary dietary decisions.

Social foundations of emotions in family consumption decision making

2012 ◽  
Vol 7 (3) ◽  
pp. 229-250
Author(s):  
Rachel Oakley Hsiung ◽  
Julie A. Ruth ◽  
Richard P. Bagozzi
Keyword(s):  
Decision Making ◽  
Social Foundations ◽  
Family Consumption ◽  
Consumption Decision

scholarly journals Communication of a Modern Trading Company in the Function of the Drafting of the Final Decision on Shopping

2020 ◽  
Vol 8 (1) ◽  
pp. p39
Author(s):  
A. Vidovic
Keyword(s):  
Decision Making ◽  
Final Decision ◽  
Main Hypothesis ◽  
Final Consumption ◽  
Trading Company ◽  
Excellent Service ◽  
Consumption Decision ◽  
Better Than ◽  
The Way

The aim of this paper is communication of modern trading business based on two-way communication between traders and customers. It is very important for buyers to have the opportunity to express themselves freely about the products or services that a particular trading company provides, and the buyers give suggestions on what should be improved. The objective of a modern trading company is to understand each client individually and use it to facilitate the decision making of customers to prefer to work with a particular company rather than with competition. Nothing provides loyalty better than excellent service. Merchandising as a form of communication seeks to influence all of its elements and knowledge to draw attention of the person-consumer in order to adopt and memorize the content communicated to him. The company, the supermarket, the hypermarket is able to define the strategies and policies of the merchandising elements, which will help build the image of the sales, as well as the way of presenting the products, resulting in the main hypothesis of work: Timely communication with consumers influences to a large extent final consumption decision.

scholarly journals The Politics of Fair Trade Consumption: A U.S. Perspective.

2020 ◽  
Author(s):  
Caroline Josephine Burns ◽  
Ameera Ibrahim
Keyword(s):  
Decision Making ◽  
Fair Trade ◽  
Political Activism ◽  
Positive Influence ◽  
Decision Making Process ◽  
Consumption Practices ◽  
Consumption Decision ◽  
Decision Making Criteria

On analysis of data from 350 fair trade consumers we found evidence that suggests fair trade consumption seems to be tinged with political activism at least in a U. S. context. We asked consumers whether politics was meaningful in their consumption practices and on regressing the data we found that there is a positive influence of politics as a decision-making criteria and the frequency of fair trade purchases. That is to say, the more consumers report that they use politics in their consumption decision-making process the more fair trade they purchase.

scholarly journals THE IMPACT OF RISK OF POVERTY ON SEGMENTS OF THE MARKET IN ROMANIA

2014 ◽  
Author(s):  
Cornelia Marcela Danu
Keyword(s):  
Social Support ◽  
Decision Making ◽  
Business Failure ◽  
Goods And Services ◽  
Consumption Decision ◽  
Decision Making Behavior ◽  
The Impact ◽  
Causes Of Poverty

In the present work I presented the risk of poverty in Romania considering the economic and social determination. I highlighted that poverty in Romania, is a mix of economic, educational, cultural etc. factors and reinforced by the lack of family or social support. Among the most significant correlative causes of poverty are: lack of money-unemployment, low salaries, lack of money, lack of food-hunger, deprivation, misery, lack of culture, lack of housing, disease, decay, addictions, political causes, individual causes, etc. I analyzed the dynamics of the decision-making behavior of the population of Romania both as a whole and as segments of the market, in terms of age, sex, residence environment, etc. in the market acts, regarding the purchase and consumption decision. The approach and treatment of the poverty must be understand regarding to the systemic economic-social-psychologically interaction. The impact of risk of poverty on the segments of the market is reflected in the production of goods and services; increasing of this type of risk lead to diminishing and modifying the request and further lead to diminishing supply, business failure, etc.

scholarly journals Relationship between health literacy and fast food consumption: A population-based study from southern Iran

2020 ◽  
Author(s):  
Azam Namdar ◽  
Mohammad Mehdi Naghizadeh ◽  
Ali Montazeri ◽  
Marziyeh Zamani
Keyword(s):  
Decision Making ◽  
Health Literacy ◽  
Food Consumption ◽  
Fast Food ◽  
Reading Skills ◽  
Negative Relationship ◽  
Systematic Sampling ◽  
Fars Province ◽  
Southern Iran ◽  
Fast Food Consumption

Abstract Background: Having appropriate health literacy may affect the consumption of fast food. We aimed to evaluate the effect of health literacy on fast food consumption among the adult populations.Methods: We evaluated health literacy and fast food consumption using an appropriate questionnaire in 421 adult participants with the age range of 18-65 years old in Fasa city, Fars Province, southern Iran. Two-step cluster sampling and, then, systematic sampling were performed. Data collection was done through demographic information questionnaire, checklist on fast food consumption, and the Health Literacy for Iranian Adults (HELIA) questionnaire. Data were harvested by face-to-face conversations. Population data across groups with/without fast food intake were compared.Results: Most of our participants used fast food every few months (49.9%). People with low or unstable income consumed more fast food than others (P<0.05). Sandwich and hotdog were the most consumed fast food (60.8%) and pizza was in the next step (34.9%). Sausage and soda were the most seasoning food (66.7%). Most of our participants used fast food as dinner (67.9%) and along with their family (72.2%), suggesting the institutionalized consumption of this type of food in the family. Fun was the most frequent reason for the use of fast food (66.5%). Most of the participants completely knew about the raw materials for fast food and their adverse effects. Finally, we found that health literacy among those who used fast food was less than those who did not consumed fast food. This difference was also observed in the subscales of reading skills, critique, and decision-making.Conclusions: It seems differences in health literacy and its components can affect fast food consumption. In addition, there was a negative relationship between health literacy and fast food consumption, which was also observed in reading skills, critique, and decision-making.

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