Non‐tariff measures, product quality and import demand

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

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Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽

10.32546/lq.v7i2.216 ◽

2018 ◽

Vol 7 (2) ◽

pp. 97-107

Author(s):

Esust Setiawati

Keyword(s):

Strategic Management ◽

Product Quality ◽

Qualitative Method ◽

Swot Analysis ◽

External Environment ◽

Marketing Mix ◽

External Factors ◽

Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

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Intra-industry and inter-industry trade through the lens of comparative and absolute advantage

Voprosy Ekonomiki ◽

10.32609/0042-8736-2016-10-112-128 ◽

2016 ◽

pp. 112-128

Author(s):

A. Gnidchenko

Keyword(s):

International Trade ◽

Product Quality ◽

Vital Role ◽

Increasing Returns ◽

Traditional View ◽

Export Diversification ◽

Industry Trade ◽

Long Time ◽

Absolute Advantage

The article surveys the literature that emphasizes the importance of comparative and absolute advantages for intra- and inter-industry trade. Two conclusions follow form the survey. First, unlike the traditional view, intra-industry trade is determined rather by technology than by increasing returns. Second, absolute advantages that have been ignored in international trade models for a long time play a vital role through their linkages with product quality and export diversification. We also discuss a new strand of literature that models international trade with the assumption of non-homothetic preferences.

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