Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries
2001 ◽
Vol 45
(1)
◽
pp. 117-145
◽
Keyword(s):
2003 ◽
Vol 51
(1)
◽
pp. 15-37
◽
2011 ◽
Vol 51
(2)
◽
pp. 1183-1195
◽
2007 ◽
Vol 51
(4)
◽
pp. 445-457
◽
Keyword(s):
1993 ◽
Vol 41
(3)
◽
pp. 329-347
◽
Keyword(s):
1992 ◽
Vol 20
(3)
◽
pp. 170-178
◽