Perceptions of Organizational Media Richness: Channel Expansion Effects for Electronic and Traditional Media Across Richness Dimensions

2008 ◽  
Vol 51 (1) ◽  
pp. 18-32 ◽  
Author(s):  
C.E. Timmerman ◽  
S.N. Madhavapeddi
Keyword(s):  
Media Richness ◽  
Traditional Media ◽  
Channel Expansion

How Public Relations Practitioners Perceive Social Media Platforms?

2016 ◽  
pp. 1-19
Author(s):  
Ana Isabel Gonzalez Michel ◽  
Thomas E. Ruggiero ◽  
Kenneth C. C. Yang
Keyword(s):  
Social Media ◽  
Public Relations ◽  
The United States ◽  
National Sample ◽  
Media Richness ◽  
Traditional Media ◽  
Media Richness Theory ◽  
Public Relations Practitioners ◽  
Managerial Implications ◽  
Use Of Social Media

Prior studies on the use of social media by public relations professionals are often descriptive and did not apply communication theories to fully evaluate the richness of this emerging communication platform. These studies did not explain the technology adoption process of public relations professionals. On the basis of Media Richness Theory, the authors assessed the perceptions of 162 public relations professionals from a national sample in the United States to identify emerging media richness dimensions of social media. This study found that these dimensions are not the same as those in other mass and traditional media platforms. This chapter suggests that social media should not simply be compared to traditional media, because they have demonstrated unique medium characteristics. Both theoretical and managerial implications are discussed.

Palestine Unbound

2020 ◽  
Vol 49 (2) ◽  
pp. 113-118
Keyword(s):  
Gender Based Violence ◽  
Traditional Media ◽  
Palestinian Women ◽  
Arab Israeli Conflict ◽  
Gender Based ◽  
Resistance Movement

Published each issue, this section strives to capture the tenor and content of popular conversations related to the Palestinians and the Arab-Israeli conflict, which are held on dynamic platforms unbound by traditional media. Therefore, items presented in this section are from a variety of sources and have been selected because they either have gone viral or represent a significant cultural moment or trend. A version of Palestine Unbound is also published on Palestine Square (palestinesquare.com), a blog of the Institute for Palestine Studies. Stories from this quarter (16 August–15 November 2019), which include a Palestine-based resistance movement to gender-based violence and a digital outpouring of respect for Palestinian grandmothers, deliver the unequivocal message that Palestinian women are determined to forge a just future where their voices are heard. Trending hashtags this quarter are #MyPalestinianSitty, #Kullna_Isra' al Ghrayyib (#WeAreAll_Israa_Ghrayeb), and #Tal3at.

SPECIFICITY OF IMAGE CONSTRUCTION OF POLITICAL PARTIES IN MODERN MEDIADISCURSIVE PRACTICE: EVOLUTION OF CONVERGENCE AND ANTINOMY

2020 ◽  
Vol 15 (6) ◽  
pp. 71-87
Author(s):  
A.V. TOLOCHKO ◽  
◽  
V.A. MATVIENKO ◽  
Keyword(s):  
Political Parties ◽  
Modern World ◽  
Political Organizations ◽  
Traditional Media ◽  
Image Construction ◽  
Effective Strategies ◽  
Discourse Practices ◽  
Media Space ◽  
The Media ◽  
The Given

The purpose of the study is to analyze the specifics of constructing the image of political parties in modern world media discourse practices. Achievement of this goal by the authors of this article determines the formulation of a number of important tasks, for the solution of which, first of all, the study of the image-making of political organizations is carried out, which is of interest to representatives of various worldview and social groups. The article examines the algorithm for constructing the image of parties and party coalitions, identifies the factors influencing their modifications. The authors determine the most effective strategies and tactics that influence the formation of a positive image during the electoral process, conduct a detailed analysis of the communication tools that generate a highly effective image of political parties using both traditional media practitioners and modern Internet agrigers. The work analyzes the main and auxiliary resources that have a multifaceted impact on the collaboration of party forces and their leaders with the media in the process of creating the given images, and broadcasting information to the target audience. As a result, a conclusion is made about the discursiveness of the image-making technologies existing in the media space, the presence of convergences and antinomies in them.

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