scholarly journals Modelling Service Systems for Collaborative Innovation in the Enterprise Software Industry - The St. Gallen Media Reference Model Applied

Author(s):  
Till Janner ◽  
Christoph Schroth ◽  
Beat Schmid
Author(s):  
Mirna Muñoz ◽  
Jezreel Mejia

Organizational process improvement offers a key opportunity for organizations to become more efficient. As a consequence, the software industry, among others, is more interested in software process improvement. However, one of the most common issues identified when an organization tries to implement a software process improvement initiative is the difficulty that they face in selecting the reference model and its adaptation to the current organization scenario. Moreover, selecting the wrong reference model according to the way the organization works becomes a trigger to increase resistance to change. This chapter presents a methodology that allows the use of a multi-model environment as a reference model so that the organization can select best practices that best fit the way it works to implement software process improvement. The results of the implementation of an improvement using the methodology proposed are also presented.


Author(s):  
Ronald T. Wilcox ◽  
Gerry Yemen

“After creating a market for his “new to the world” product and a significant partnership with the German-based SAP, Sridhar Tayur had an opportunity to take the partnership with SAP to another level by establishing a reseller arrangement, available to only a dozen or so of SAP's elite partners—widely considered in the enterprise software industry as a dream come true for technology entrepreneurs. Suitable for use in MBA, EMBA, and GEMBA programs, this case offers the opportunity to focus decision making on several key marketing and sales issues. Should Tayur sign a deal with SAP, thereby handing significant control of the messaging and positioning of SmartOps to a global giant? How reliant on SAP did he really want to get? Would signing the deal make losing control of his company more likely and alienate prospects who were not fans of SAP? What would not doing the deal mean for the relationship with SAP? Would SAP go down the reseller route with a competitor? What exactly was a good reseller contract, and was it possible for a company as small as SmartOps to make the agreement a win-win?”


2007 ◽  
Vol 81 (4) ◽  
pp. 735-764 ◽  
Author(s):  
Martin Campbell-Kelly ◽  
Daniel D. Garcia-Swartz

The computer-services and software industry used to be conveniently divided into three main sectors: mass-market software vendors, enterprise software vendors, and computer services. The three sectors were distinct, because personal computers, corporate mainframes, and online computer networks operated in relative isolation. The arrival of the Internet effectively connected everything, facilitating the entry of mass-market vendors into enterprise software and of both mass-market and enterprise software vendors into computer services. As the turbulence of the first decade of the Internet era subsides, a gradual transition from traditional software products to “Web services” is taking place.


Author(s):  
Mirna Muñoz ◽  
Jezreel Mejia

Organizational process improvement offers a key opportunity for organizations to become more efficient. As a consequence, the software industry, among others, is more interested in software process improvement. However, one of the most common issues identified when an organization tries to implement a software process improvement initiative is the difficulty that they face in selecting the reference model and its adaptation to the current organization scenario. Moreover, selecting the wrong reference model according to the way the organization works becomes a trigger to increase resistance to change. This chapter presents a methodology that allows the use of a multi-model environment as a reference model so that the organization can select best practices that best fit the way it works to implement software process improvement. The results of the implementation of an improvement using the methodology proposed are also presented.


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