A/B testing: A promising tool for customer value evaluation

2014 ◽  
Author(s):  
Peitsa Hynninen ◽  
Marjo Kauppinen
Keyword(s):  
Customer Value ◽  
Value Evaluation ◽  
Promising Tool

scholarly journals A Preliminary Analysis of CRM Practices among Banks frome the Customers' Perspectives

2011 ◽  
Vol 1 (1) ◽  
pp. 274
Author(s):  
Izah Mohd Tahir ◽  
Zuliana Zulkifli
Keyword(s):  
Customer Relationship Management ◽  
Preliminary Analysis ◽  
Customer Value ◽  
Management Practices ◽  
Customer Relationship ◽  
Customer Acquisition ◽  
Five Dimensions ◽  
Value Evaluation ◽  
Customer Information ◽  
Preliminary Study

Firms especially banks have realized the importance of becoming customer oriented and therefore Customer Relationship Management Practices (CRM) is seen to be very important to these firms. This study reports on the preliminary findings of CRM practices among banks from the customers’ perspectives. Five dimensions comprising of 48 statements are proposed for this study: Customer Acquisition (11 items), Customer Response (10 items), Customer Knowledge (10 items), Customer Information System (9 items), and Customer Value Evaluation (8 items). The results of the internal consistency tests are considered good with Cronbach’s alphas ranging from 0.73 to 0.92. Overall, the results suggest that respondents somewhat agreed and strongly agreed on all the items proposed. The results from this preliminary study are important to us to understand the perceptions of the customers so as to adjust and modify items that are important and not.

scholarly journals Electricity market liberalization under the power of customer value evaluation and service model

2018 ◽  
Vol 38 ◽  
pp. 04001
Author(s):  
Hong Kun Bai ◽  
Jiang Bo Wang ◽  
Da Wei Song
Keyword(s):  
Electricity Market ◽  
Customer Value ◽  
Evaluation Method ◽  
Market Competition ◽  
Energy Levels ◽  
Main Body ◽  
Energy Storage Devices ◽  
Distributed Power ◽  
Value Evaluation ◽  
The Right

After the power reform No. 9 was released in March 2015, the state officially released the Opinions on the Implementation of the Reform on the Power Sales Side. From this document, we can see that the openness of sales of social capital to the electricity business, the sales side of the market competition through multiple ways to train the main competitors, the result is more users have the right to choose, sales service quality and user energy levels will significantly improve. With the gradual promotion of the electricity sales market, the national electricity sales companies have been established one after another. In addition to power grid outside the power generation companies, energy-saving service companies and distributed power companies may become the main selling power, while industrial parks, commercial complex, large residential area, industrial and commercial users, large industrial users in the new electricity demand appearing The new changes, some power customers have also self-built distributed power supply, installation of energy storage devices or equipment to participate in the transformation of the electricity market. The main body of the electricity sales market has gradually evolved from the traditional electricity generation main body to the multi-unit main body and emerged new value points. Therefore, the electricity sales companies need to establish a power customer value evaluation method and service mode to adapt to the new electricity reform, Provide supportive decision support.

scholarly journals Perceived Service Quality and Customer Satisfaction: A Missing Link in Indian Banking Sector

2019 ◽  
Vol 23 (1) ◽  
pp. 44-55 ◽  
Author(s):  
Bindu K. Nambiar ◽  
Hareesh N. Ramanathan ◽  
Sudhir Rana ◽  
Sanjeev Prashar
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Value ◽  
Banking Sector ◽  
Moderating Effect ◽  
Customer Knowledge ◽  
Perceived Service Quality ◽  
Value Evaluation ◽  
The Right ◽  
The Relationship

The purpose of the article is to recognize the moderating effect of customer knowledge on perceived service quality and customer satisfaction through customer value evaluation in the Indian banking sector. This knowledge can considerably streamline the effort banks invest in acquiring the right kind of customers. The results of the study indicated that perceptions of service quality positively impacted customer value evaluation. Moreover, customer knowledge strengthened the relationship that the empathy and responsiveness dimensions of service quality had with customer value evaluation and moderated the relationship that reliability and tangibility dimensions had with customer value evaluation.

Research on Customer Value Evaluation Based on Data Mining and Mathematical Statistics

2014 ◽  
Vol 926-930 ◽  
pp. 3890-3893
Author(s):  
Bin Yang
Keyword(s):  
Data Mining ◽  
Decision Making ◽  
Customer Value ◽  
Customer Relationship ◽  
Management Decision ◽  
Value Assessment ◽  
Business Decision ◽  
Value Evaluation ◽  
Customer Information ◽  
Management Decision Making

In business you can get a number of data about customer information. How to find useful information for business decision-making from so many complicated, messy data and then to perform customer value assessment is a very important and complicated process. In this paper, data mining topics is identified as customer value assessment to assess customer value through data mining and statistical methods, in order to support the company's marketing decision making and customer relationship management decision making.

Researches on Virtual Enterprise Customer Relationship Management Technology

2014 ◽  
Vol 556-562 ◽  
pp. 6693-6697 ◽  
Author(s):  
Ni Wang ◽  
Dong Dong Cai ◽  
Tian Rui Zhang ◽  
Xu Zhang ◽  
Kai Li
Keyword(s):  
Customer Relationship Management ◽  
Evaluation System ◽  
Customer Value ◽  
Evaluation Method ◽  
Virtual Enterprise ◽  
Relationship Management ◽  
Customer Relationship ◽  
Analytic Hierarchy ◽  
Value Evaluation ◽  
And Cluster Analysis

According to characteristics of virtual enterprise customer relationship, virtual enterprise customer value evaluation system, in which Analytic Hierarchy Process (AHP) was used to solve the weight of each index, was established. Then the performance of each customer was rated with expert evaluation method, and the calculation of customer value model was set up. The model were verified through practical examples, and cluster analysis of customers was dealt with the customer value. The verification results were consistent with the results of the analysis, to illustrates the feasibility and reliability of the evaluation method. Finally, MatlabGUI tools were used to develop the interface of graphical user which could improve the efficiency of the customer relationship management.

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