IEEE Software Digital Magazine [Advertisement]

Fashion magazines contain hidden delights ripe for investigating. One can explore overt content and covert messages in fashion magazine advertising art by probing the periodical and its promotional images for historical or social clues and for the advertiser's manipulative methods. Art librarians can apply and encourage the use of analytical techniques in connection with fashion advertising art from any era or region of the world. The focus here is on a single firm, the Demorest Fashion and Sewing-Machine Company, best known for its paper sewing patterns, and how in a single volume of its monthly magazine it promoted the purchase of fashion goods in connection with a world's fair: the 1876 Centennial Exhibition in Philadelphia. Comparing a 19th-century fashion engraving with a related photograph; and viewing a magazine advertisement as a set of repeating patterns according to a 21st-century process, fractal-concept analysis, together yield a trove of information and prompt further ideas for alternate and peripheral lines of inquiry.

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Assessing Problem-Based Learning in a Software Engineering Curriculum Using Bloom’s Taxonomy and the IEEE Software Engineering Body of Knowledge

ACM Transactions on Computing Education ◽

10.1145/2845091 ◽

2016 ◽

Vol 16 (3) ◽

pp. 1-41 ◽

Cited By ~ 13

Author(s):

Peter Dolog ◽

Lone Leth Thomsen ◽

Bent Thomsen

Keyword(s):

Software Engineering ◽

Problem Based Learning ◽

Bloom's Taxonomy ◽

Engineering Curriculum ◽

Body Of Knowledge ◽

Bloom’S Taxonomy ◽

Ieee Software

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IEEE Software Computer Call for Articles

Computer ◽

10.1109/mc.2019.2921168 ◽

2019 ◽

Vol 52 (7) ◽

pp. 36-36

Keyword(s):

Ieee Software

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A Quantitative Approach to Magazine Advertisement Format Selection

Journal of Marketing Research ◽

10.1177/002224376800500404 ◽

1968 ◽

Vol 5 (4) ◽

pp. 376-386 ◽

Cited By ~ 9

Author(s):

Daniel S. Diamond

Keyword(s):

Regression Analysis ◽

Computer Program ◽

Objective Function ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Quantitative Approach ◽

Magazine Advertisement

Based on the propositions that the attention-getting power of an ad is measured by its readership and that readership is the effect of the ad format, this article uses six advertisement readership models constructed by multiple-regression analysis on 1,070 Life ads and describes a computer program that selects the advertisement format that maximizes a readership objective function.

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