Iteration strategies for successful positioning of innovative products into new markets

2016 ◽  
Author(s):  
Gregory P. Pogue ◽  
Marco Bravo ◽  
Stephanie Tran
Keyword(s):  
New Markets ◽  
Innovative Products

scholarly journals The Challenges of Organizational Management

2018 ◽  
Vol 23 (4) ◽  
pp. 275-281
Author(s):  
George Bucăţa
Keyword(s):  
Cost Reduction ◽  
Organizational Management ◽  
New Markets ◽  
Innovative Products ◽  
Number Of Customers

Abstract Many organizations are driven by the market to set their goals in their performance. Some of the goals are: cost reduction, achieving sales levels, increasing the number of customers, increasing the market percentage, improving productivity and quality, innovative products. Challenge becomes extremely acute in the case of companies that continue to expand on new markets. In order to be easily understood, the organization’s objectives should be translated into a language easy to understand for all levels of the organization, that is to be traced in clear objectives, specific to each position, being imparted to the level of unity, team and individual.

Responsible gambling:The need for collaborative government, industry, community and consumer involvement

2018 ◽  
Vol 64 (5-6) ◽  
pp. 307-315 ◽  
Author(s):  
Alexander Blaszczynski
Keyword(s):  
Responsible Gambling ◽  
Consumer Involvement ◽  
Harm Minimization ◽  
Harm Minimisation ◽  
Funding Sources ◽  
The Social ◽  
Self Interest ◽  
Gambling Expenditure ◽  
Innovative Products ◽  
Industry Community

Abstract. Background: Tensions exist with various stakeholders facing competing interests in providing legal land-based and online regulated gambling products. Threats to revenue/taxation occur in response to harm minimisation and responsible gambling policies. Setting aside the concept of total prohibition, the objectives of responsible gambling are to encourage and/or restrict an individual’s gambling expenditure in terms of money and time to personally affordable limits. Stakeholder responsibilities: Governments craft the gambling environment through legislation, monitor compliance with regulatory requirements, and receive taxation revenue as a proportion of expenditure. Industry operators on the other hand, compete across market sectors through marketing and advertising, and through the development of commercially innovative products, reaping substantial financial rewards. Concurrently, governments are driven to respond to community pressures to minimize the range of negative gambling-related social, personal and economic harms and costs. Industry operators are exposed to the same pressures but additionally overlaid with the self-interest of avoiding the imposition of more stringent restrictive policies. Cooperation of stakeholders: The resulting tension between taxation revenue and profit making, harm minimization, and social impacts creates a climate of conflict between all involved parties. Data-driven policies become compromised by unsubstantiated claims of, and counter claims against, the nature and extent of gambling-related harms, effectiveness of policy strategies, with allegations of bias and influence associated with researchers supported by industry and government research funding sources. Conclusion: To effectively advance policies, it is argued that it is imperative that all parties collaborate in a cooperative manner to achieve the objectives of responsible gambling and harm minimization. This extends to and includes more transparent funding for researchers from both government and industry. Continued reliance on data collected from analogue populations or volunteers participating in simulated gambling tasks will not provide data capable of valid and reliable extrapolation to real gamblers in real venues risking their own funds. Failure to adhere to principles of corporate responsibility and consumer protection by both governments and industry will challenge the social licence to offer gambling products. Appropriate and transparent safeguards learnt from the tobacco and alcohol field, it is argued, can guide the conduct of gambling research.

A literature review on firms' internationalisation through e-commerce

2019 ◽  
pp. 121-143
Author(s):  
Riccardo Resciniti ◽  
Federica De Vanna
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
International Business ◽  
Decision Process ◽  
Foreign Markets ◽  
New Markets ◽  
Integrative Framework ◽  
The Past ◽  
The Relationship

The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation

Experience Design Applied to Research

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Andrea CAPRA ◽  
Ana BERGER ◽  
Daniela SZABLUK ◽  
Manuela OLIVEIRA
Keyword(s):  
Information Technology ◽  
Product Development ◽  
Design Process ◽  
Development Process ◽  
Product Development Process ◽  
Experience Design ◽  
Low Resolution ◽  
Design Concepts ◽  
Innovative Products ◽  
Technological Products

An accurate understanding of users' needs is essential for the development of innovative products. This article presents an exploratory method of user centered research in the context of the design process of technological products, conceived from the demands of a large information technology company. The method is oriented - but not restricted - to the initial stages of the product development process, and uses low-resolution prototypes and simulations of interactions, allowing users to imagine themselves in a future context through fictitious environments and scenarios in the ambit of ideation. The method is effective in identifying the requirements of the experience related to the product’s usage and allows rapid iteration on existing assumptions and greater exploration of design concepts that emerge throughout the investigation.

Destructive of deviation and economic deprivation of innovative development of enterprises of Ukraine: displays and possibilities of leveling

2018 ◽  
pp. 57-72
Author(s):  
Irina Tkachenko ◽  
Maryna Lysytsia ◽  
Viktoria Sektymenko
Keyword(s):  
Modern World ◽  
Economic Systems ◽  
Innovative Development ◽  
Economic Deprivation ◽  
Investment Activity ◽  
National Economic ◽  
Innovative Products ◽  
Economic State ◽  
Innovative Potential ◽  
State Of Affairs

Strategy of successful development of the national economic systems of countries-leaders the last years is closely related to leadership in research-anddevelopments, by appearance of new knowledge, development of hi-tech production and creation of mass innovative products. Development of innovative potential is not only a way of dynamic development and success but also backer-up of safety and sovereignty of country, to her competitiveness in the modern world. The necessity of introduction in Ukraine of європейських standards of life and exit of Ukraine on leading positions in the world defined the aim of Strategy of steady development «Ukraine 2020» approved by Decree of President of Ukraine № 5/2015 from January, 12, 2015 and plans of operating under implementation of Agreement about an association from ЕС, by the obligations of Ukraine in relation to the achievement of national Aims of steady development on a period 2030 to The basic displays of origin of economic deprivation and destructive deviation of innovative development of enterprises, lighted up questions that touch maintenance and ways of improvement of strategic management of enterprises innovative activity in the system of institutional structure of forming of innovative behavior, are certain in the article. Reformation of economy of country must take place in the conditions of maintenance of certain calls and risks, in particular, it is a threat of escalation of the battle operating on east, authenticity of worsening of the external economic state of affairs on world commodity markets, migratory processes, braking, destructive deviation and депривація of investment activity. A human capital, and also knowledge and results of scientific researches, must become basis of the Ukrainian innovative competitiveness.

Fiber-reinforced concrete in precast concrete applications: Research leads to innovative products

PCI Journal ◽  
2012 ◽  
Vol 57 (3) ◽  
pp. 33-46 ◽  
Author(s):  
Nemkumar Banthia ◽  
Vivek Bindiganavile ◽  
John Jones ◽  
Jeff Novak
Keyword(s):  
Reinforced Concrete ◽  
Precast Concrete ◽  
Fiber Reinforced Concrete ◽  
Fiber Reinforced ◽  
Innovative Products

Practicability of New and Innovative Products – Method for the Evaluation of Innovative Façade Components

2017 ◽  
Vol 109 (7) ◽  
pp. 3270-3275
Author(s):  
Normen Langner ◽  
Jonas Kleuderlein ◽  
Sara Kukovec
Keyword(s):  
Innovative Products

Rising to Grand Challenges: A Need for a Comprehensive Rusafrica Рroject

2018 ◽  
pp. 11-24
Author(s):  
Leonid Fituni
Keyword(s):  
Development Strategy ◽  
Technological Development ◽  
High Technology ◽  
Mutual Cooperation ◽  
Grand Challenges ◽  
Cooperative Approach ◽  
Technology Products ◽  
Innovative Products ◽  
The Russian Federation ◽  
Scientific And Technological Development

The author presents a vision of the mainstream vectors of global development against the backdrop of the “Grand Challenges” of the 21st century. He formulates optimal ways for Russia and Africa to interact in order to achieve the goals set by the UN Third International Conference on Financing for Development. The author proposes a RUSAFRICA project, which combines a dual goal of boosting economic, social and technological development of both Russia and Africa. The project envisages an integrated cooperative approach to mutually significant economic, technological and infrastructural requirements and capacities while prioritizing the human development aspect. Innovative approaches to mutual cooperation shale open ways to promoting Russian technologies and innovative products to new markets, generating growth of income from exports of high technology products and services with the aim to enhance Russia’s influence and competitive strengths, in accordance with the Scientific and Technological Development Strategy of the Russian Federation.

Strategic determinants for introduction of innovation to the market

2019 ◽  
pp. 63-66
Author(s):  
Lyudmyla Petrenko
Keyword(s):  
Time Management ◽  
Strategic Choice ◽  
External Factors ◽  
Innovative Product ◽  
Scientific Publications ◽  
Internal Factors ◽  
Radical Innovations ◽  
Management Actions ◽  
Innovative Products ◽  
The Moment

All innovative products implemented by enterprises can be classified into two categories: radical innovation or improvements. If the first category is almost exclusively the result of breakthrough scientific research, then the second is a consequence of management actions to further improve previous innovative products. Improvements, in contrast to radical innovations, are a relatively less studied direction. In most cases, the moment the radical innovations enter the market is difficult to predict. However, the introduction of improvements to the market is determined by management. At the same time, management, making a decision on introducing an innovative product to the market, focuses on internal and external factors. Internal factors are organizational readiness to introduce an innovative product, and external factors are market necessity. The latter implies, if possible, a reaction to the actions of competitors, who also introduce innovations. The problematic question remains relevant: how do various external and internal factors determine the choice of the moment the innovation is brought to the market. What has a decisive influence on such a strategic choice? The purpose of this study was to investigate how competing and complementary technological events in the environment affect an enterprise’s launch of innovative products on the market. The study was carried out based on the analysis of scientific publications on the economics of innovation and publications on competitive rivalry. The main conclusion: strategies for improvements, as a rule, become less focused on the internal determinants of bringing innovations to the market as market concentration increases, and at the same time, they are increasingly reacting both to competitors’ innovations and innovations in additional technologies. Thus competitive pressure in the industry is an important determinant of the strategic choice to bring innovation to the market.

Sign in / Sign up

Export Citation Format

Share Document