The Effects of Industry Type on the Market Orientation-Performance Relationship: Evidence from Chinese Firms

2006 ◽  
Author(s):  
Yangzhi ◽  
Liuxinyan ◽  
Yuanling
Keyword(s):  
Market Orientation ◽  
Chinese Firms ◽  
Industry Type

Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type

2005 ◽  
Vol 13 (1) ◽  
pp. 36-57 ◽  
Author(s):  
Leo Y.M. Sin ◽  
Alan C.B. Tse ◽  
Oliver H.M. Yau ◽  
Raymond P.M. Chow ◽  
Jenny S.Y. Lee
Keyword(s):  
Orientation Relationship ◽  
Market Orientation ◽  
Relationship Marketing ◽  
Business Performance ◽  
Mainland China ◽  
Cultural Dimensions ◽  
Moderating Effects ◽  
Industry Type ◽  
Marketing Orientation ◽  
Economic Ideology

This study examines how economic ideology and industry type moderate the impacts of market orientation and relationship marketing orientation on business performance. The authors collected data through a survey of firms in both Mainland China and Hong Kong. They selected these two economies because they have similarities in cultural dimensions and differences in economic dimensions. The authors find support for the moderating effect of economic ideology and industry type on the link among market orientation, relationship marketing orientation, and business performance.

Managerial Ties, Market Orientation, and Export Performance: Chinese Firms Experience–ADDENDUM

2017 ◽  
Vol 13 (3) ◽  
pp. 639-641
Author(s):  
Hui Yan ◽  
Xinming He ◽  
Binwu Cheng
Keyword(s):  
Market Orientation ◽  
Standard Error ◽  
Export Performance ◽  
Chinese Firms ◽  
P Values ◽  
Significance Level ◽  
Additional Information ◽  
Managerial Ties

In this addendum we provide further information on our results and findings as well as explanations and suggestions in relation to the low R2. Table 1 provides additional information i.e., the standard error of all estimates, exact p values instead of asterisks as the significance level on the base of Table 3 in the published manuscript.

Market Orientation, Ownership Type, and E-Business Assimilation: Evidence from Chinese Firms

2010 ◽  
Vol 41 (1) ◽  
pp. 115-145 ◽  
Author(s):  
Dahui Li ◽  
Patrick Y. K. Chau ◽  
Fujun Lai
Keyword(s):  
Market Orientation ◽  
Chinese Firms ◽  
Ownership Type

scholarly journals A Comparison Of The Market Orientation Of Chinese And US Firms

2011 ◽  
Vol 6 (12) ◽  
Author(s):  
Darlene Brannigan Smith ◽  
Dennis A. Pitta ◽  
Lee Richardson
Keyword(s):  
Empirical Evidence ◽  
Market Orientation ◽  
Empirical Research ◽  
Business Performance ◽  
Chinese Firms ◽  
Multiple Measures ◽  
Marketing Orientation ◽  
Different Types ◽  
Research Gap ◽  
The Relationship

A lack of empirical research exists on marketing orientation in China. In order to begin to address this research gap, a study was conducted assessing managers perceptions of the market orientation of Chinese firms and its impact on business performance. Multiple measures of market orientation and business performance were assessed and analysis was conducted across different types of organizations and in different industries. This analysis shows that Chinese firms have a strong market orientation. They recognize the importance of being kept informed about environmental trends, competitor activities and the evolving needs of their customers. They disseminate information among their staff and respond to opportunities to provide better products and quality services to their customers. Although the relationship between market orientation and business performance may be complex, this study provides some empirical evidence that better performance will be achieved by the market-oriented organization.

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