Empirical Study on Factors Influencing C2C Online Fraud in China

2009 ◽  
Author(s):  
Meng Xianqiang ◽  
Shao Bingjia ◽  
He Junhui
Keyword(s):  
Empirical Study ◽  
Online Fraud ◽  
Factors Influencing

Factors influencing consumer's adoption of internet of things: an empirical study from Indian context

2021 ◽  
Vol 24 (3) ◽  
pp. 315
Author(s):  
Parul Bajaj ◽  
Fatehi Almugari ◽  
Mosab I. Tabash ◽  
Majed Alsyani ◽  
Imran Saleem
Keyword(s):  
Internet Of Things ◽  
Empirical Study ◽  
Factors Influencing ◽  
Indian Context

An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

2014 ◽  
Vol 4 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Pradeep Dharmadasa ◽  
Thilini Alahakoon
Keyword(s):  
Empirical Study ◽  
Structural Equation ◽  
Business Management ◽  
Consumer Attitudes ◽  
Predictor Variables ◽  
Outcome Variable ◽  
Factors Influencing ◽  
Central Route ◽  
Customer Attitudes ◽  
The University

This article examines factors influencing consumer attitudes towards SMS advertising. The study's research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and credibility and incentives were labelled as peripheral route constructs. Survey data collected from 251 mobile users selected from a cohort of undergraduates in business management from the University of Colombo, Sri Lanka, were analyzed using the Structural Equation Method (SEM). Results suggest that the informativeness and incentive variables are positively associated with customer attitudes towards SMS advertising, whereas irritation and privacy are found to be negatively associated with consumer attitudes towards SMS advertising. Surprisingly, credibility was found to be an insignificant factor predicting consumer attitudes towards SMS advertising. Several implications for consumer attitudes towards SMS advertising are discussed.

scholarly journals Factors Influencing Use of Social Commerce: An Empirical Study from Indonesia

2020 ◽  
Vol 7 (12) ◽  
pp. 711-720
Author(s):  
Arief RAHMAN ◽  
Refika Nurliani FAUZIA ◽  
Sigit PAMUNGKAS
Keyword(s):  
Empirical Study ◽  
Social Commerce ◽  
Factors Influencing
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