Online Travel Agency (OTA) Data Maturity Assessment: Case Study PT Solusi Awan Indonesia -“Flylist”

2019 ◽  
Author(s):  
Dwinanda Kinanti Suci Sekarhati ◽  
Afifah Nefiratika ◽  
Achmad Nizar Hidayanto ◽  
Nur Fitriah Ayuning Budi ◽  
Solikin
Keyword(s):  
Travel Agency ◽  
Maturity Assessment ◽  
Online Travel ◽  
Online Travel Agency

scholarly journals Analisis Strategi Traditional Travel Agency Di Tengah Persaingan Online Travel Agency (Studi Kasus: Airlangga Travel)

2019 ◽  
Vol 10 (2) ◽  
pp. 123
Author(s):  
Winona Almira ◽  
Wiguna Alodia Alodia
Keyword(s):  
Research Method ◽  
Swot Analysis ◽  
Large Population ◽  
Travel Agency ◽  
Travel Agencies ◽  
Travel Industry ◽  
Online Travel ◽  
Online Travel Agency ◽  
Online Travel Agencies

The travel industry in Indonesia is still very attractive, especially when considering the large population of Indonesia and the growing value trend of the travel market. However, the development of information technology and the internet has had an impact on the proliferation of Online Travel Agencies (OTA), resulting in high levels of competition in the travel industry. Traditional travel companies must continue to innovate to maintain their presence in the competition. This research was conducted to analyze the competitive conditions of the travel industry in Indonesia, a case study at Airlangga Travel company. The research method uses Porter and SWOT analysis. The results of the study are recommendations for differentiation strategies for Airlangga Travel in order to survive in the intense competition of the travel business

scholarly journals Improving RE-SWOT Analysis with Sentiment Classification: A Case Study of Travel Agencies

2021 ◽  
Vol 13 (9) ◽  
pp. 226
Author(s):  
Shu-Fen Tu ◽  
Ching-Sheng Hsu ◽  
Yu-Tzu Lu
Keyword(s):  
Swot Analysis ◽  
Travel Agency ◽  
User Reviews ◽  
Start Up ◽  
Online User Reviews ◽  
Swot Matrix ◽  
Online Travel ◽  
Online Travel Agency ◽  
User Ratings

Nowadays, many companies collect online user reviews to determine how users evaluate their products. Dalpiaz and Parente proposed the RE-SWOT method to automatically generate a SWOT matrix based on online user reviews. The SWOT matrix is an important basis for a company to perform competitive analysis; therefore, RE-SWOT is a very helpful tool for organizations. Dalpiaz and Parente calculated feature performance scores based on user reviews and ratings to generate the SWOT matrix. However, the authors did not propose a solution for situations when user ratings are not available. Unfortunately, it is not uncommon for forums to only have user reviews but no user ratings. In this paper, sentiment analysis is used to deal with the situation where user ratings are not available. We also use KKday, a start-up online travel agency in Taiwan as an example to demonstrate how to use the proposed method to build a SWOT matrix.

Sign in / Sign up

Export Citation Format

Share Document