Notice of Retraction: Study on Networked Manufacturing Customer Relationship Management System

2010 ◽  
Author(s):  
Feng Liang-qing ◽  
Yi Hong-yan ◽  
Guo Hai-qing
Keyword(s):  
Customer Relationship Management ◽  
Management System ◽  
Relationship Management ◽  
Customer Relationship ◽  
Networked Manufacturing

scholarly journals Development of Customer Relationship Management System in E-Commerce Based on BP Neural Network

2012 ◽  
Vol 6-7 ◽  
pp. 995-999
Author(s):  
Mei Ling Zhou ◽  
Jing Jing Hao
Keyword(s):  
Neural Network ◽  
Customer Relationship Management ◽  
Bp Neural Network ◽  
Management System ◽  
Customer Value ◽  
Relationship Management ◽  
Customer Relationship ◽  
Feed Forward Network ◽  
Neural Network Algorithm ◽  
Hidden Layer

BP neural network can learn and store a lot of input - output mode mapping, without prior reveal the mathematical equations describe the mapping. The model based on BP neural network algorithm is constituted by an input layer, output layer and one hidden layer, three-layer feed forward network. CRM is to acquire, maintain and increase the methods and processes of profitable customers. The core of CRM is the customer value management, customer value; it is divided into the de facto value, potential value and model value. The paper presents development of customer relationship management system in e-commerce based on BP neural network. The experiment shows BP is superior to RFCA in CRM.

Sign in / Sign up

Export Citation Format

Share Document