The Effects of Social Media on E-Commerce: A Perspective of Social Impact Theory

2012 ◽  
Author(s):  
Kee-Young Kwahk ◽  
Xi Ge
Keyword(s):  
Social Media ◽  
Social Impact ◽  
Impact Theory

Dynamic Social Impact Theory

2018 ◽  
pp. 113-139
Author(s):  
Binod Sundararajan ◽  
Elizabeth Tetzlaff
Keyword(s):  
Social Media ◽  
Social Impact ◽  
Impact Theory ◽  
The Creation

Following the sociocultural traditions of communication, the authors explore the commonalities between Latané's dynamic social impact theory (DSIT), and the concepts of homophily and heterophily, and find that the markers of DSIT appear quite strikingly similar to the concepts similarity espoused by homophily (i.e., clustering, correlation, and consolidation), while the continuing diversity in DSIT is very similar to heterophily, which exists in groups and cultures. The authors test these concepts by analyzing two different blog conversations and find support to the above propositions. In the process, the authors suggest that social media should be retitled sociocultural media as this media aids in the creation and maintenance of cultures that coexist with those of differing viewpoints.

Impact of Salesperson Behaviour on Customers Equity in Super Market

2021 ◽  
Vol 14 (1) ◽  
pp. 113-122
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Social Impact ◽  
Sampling Technique ◽  
Service Experience ◽  
Customer Perception ◽  
Need For Uniqueness ◽  
Revisit Intention ◽  
Impact Theory ◽  
Quasi Experimental ◽  
Management Students ◽  
The Impact

Service marketing focuses on service encounter stimuli, such as the servicescape, employee interactions, the core service, and other customers. The studies that have focused on other customers’ role as a social component of the service environment have led to the development of a comprehensive measure of other customer perception. Thus, based on the social impact theory, attraction theory and the theory of uniqueness, the study analysed the effect of Other Customer Perception (OCP), Need for Uniqueness (NFU and their interaction on service experience and revisit intention by employing a scenario-based quasi-experimental research design with a sample of 127 job holder postgraduate management students using convenient sampling technique. The study employed MANOVA GLM model and concludes that while the impact of consumers’ perceptions of other customers’ similarity does influence service experience of the customers, demonstrating that not only the restaurant itself, but also the entities in the surrounding network such as other customers have an impact on service experience and their revisit intention. Therefore, other customer effect, which works as a basis for service experience and revisit intention, should not be neglected when designing the surroundings in restaurant settings.

scholarly journals Advancing children’s news media literacy: learning from the practices and experiences of young Australians

2018 ◽  
Vol 41 (5) ◽  
pp. 689-707
Author(s):  
Tanya Notley ◽  
Michael Dezuanni
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
News Media ◽  
Social Impact ◽  
Literacy Learning ◽  
Literacy Education ◽  
Fake News ◽  
News Stories ◽  
Media Literacy Education ◽  
Nationally Representative

Social media use has redefined the production, experience and consumption of news media. These changes have made verifying and trusting news content more complicated and this has led to a number of recent flashpoints for claims and counter-claims of ‘fake news’ at critical moments during elections, natural disasters and acts of terrorism. Concerns regarding the actual and potential social impact of fake news led us to carry out the first nationally representative survey of young Australians’ news practices and experiences. Our analysis finds that while social media is one of young people’s preferred sources of news, they are not confident about spotting fake news online and many rarely or never check the source of news stories. Our findings raise important questions regarding the need for news media literacy education – both in schools and in the home. Therefore, we consider the historical development of news media literacy education and critique the relevance of dominant frameworks and pedagogies currently in use. We find that news media has become neglected in media literacy education in Australia over the past three decades, and we propose that current media literacy frameworks and pedagogies in use need to be rethought for the digital age.

scholarly journals News values on social media: Exploring what drives peaks in user activity about organizations on Twitter

Journalism ◽  
2018 ◽  
Vol 21 (5) ◽  
pp. 633-651 ◽  
Author(s):  
Theo Araujo ◽  
Toni GLA van der Meer
Keyword(s):  
Social Media ◽  
News Media ◽  
Social Impact ◽  
News Coverage ◽  
Value Theory ◽  
News Values ◽  
News Value ◽  
Twitter Users ◽  
Nuanced Understanding ◽  
Twitter Activity

Since news circulation increasingly takes place online, the public has gained the capacity to influence the salience of topics on the agenda, especially when it comes to social media. Considering increased scrutiny about organizations, this study aims to understand what causes heightened activity to organization-related topics among Twitter users. We explore the extent to which news value theory, news coverage, and influential actors can explain peaks in Twitter activity about organizations. Based on a dataset of 1.8 million tweets about 18 organizations, the findings show that the news values social impact, geographical closeness, facticity, as well as certain influential actors, can explain the intensity of online activities. Moreover, the results advocate for a more nuanced understanding of the relation between news media and social media users, as indications of reversed agenda-setting patterns were observed.

Mainstream Media as Amplifier

2014 ◽  
pp. 141-165
Keyword(s):  
Social Media ◽  
Social Impact ◽  
The Internet ◽  
Mainstream Media ◽  
Social Media Networks ◽  
The Social ◽  
Online Reputation ◽  
Usual Pattern

This chapter focuses on mainstream media as amplifier and how viral marketers can have greater social impact. For viral marketers to achieve a greater social impact, the ultimate goal is to have their ideaviruses enter traditional mainstream media – national or regional television networks and influential newspapers, which function as an amplifier for Internet mercenary marketing. A usual pattern is first to launch an ideavirus on the Internet, to make it brew, grow and spread along the social media networks so as to infect whoever is in its path. When it obtains a certain online “reputation,” it is a time to get the mainstream media involved. Once it is covered by the mainstream media, it would intensify the interest on the Internet in searching and sharing the story.

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