Personal Recommendation Engine of User Behavior Pattern and Analysis on Social Networks

Author(s):  
Cheng-Hung Tsai ◽  
Han-Wen Liu ◽  
Tsun Ku ◽  
Wu-Fan Chien
Symmetry ◽  
2022 ◽  
Vol 14 (1) ◽  
pp. 110
Author(s):  
Yating Qu ◽  
Ling Xing ◽  
Huahong Ma ◽  
Honghai Wu ◽  
Kun Zhang ◽  
...  

Identifying offline entities corresponding to multiple virtual accounts of users across social networks is crucial for the development of related fields, such as user recommendation system, network security, and user behavior pattern analysis. The data generated by users on multiple social networks has similarities. Thus, the concept of symmetry can be used to analyze user-generated information for user identification. In this paper, we propose a friendship networks-based user identification across social networks algorithm (FNUI), which performs the similarity of multi-hop neighbor nodes of a user to characterize the information redundancy in the friend networks fully. Subsequently, a gradient descent algorithm is used to optimize the contribution of the user’s multi-hop nodes in the user identification process. Ultimately, user identification is achieved in conjunction with the Gale–Shapley matching algorithm. Experimental results show that compared with baselines, such as friend relationship-based user identification (FRUI) and friendship learning-based user identification (FBI): (1) The contribution of single-hop neighbor nodes in the user identification process is higher than other multi-hop neighbor nodes; (2) The redundancy of information contained in multi-hop neighbor nodes has a more significant impact on user identification; (3) The precision rate, recall rate, comprehensive evaluation index (F1), and area under curve (AUC) of user identification have been improved.


2019 ◽  
Vol 5 (4) ◽  
pp. 520-528 ◽  
Author(s):  
Zhiyong Zhang ◽  
Ranran Sun ◽  
Xiaoxue Wang ◽  
Changwei Zhao

2021 ◽  
Author(s):  
Syeda Nadia Firdaus

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.


2021 ◽  
Author(s):  
Syeda Nadia Firdaus

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.


2021 ◽  
pp. 111085
Author(s):  
Qun Mao ◽  
Weiwei Wang ◽  
Feng You ◽  
Ruilian Zhao ◽  
Zheng Li

Data Mining ◽  
2013 ◽  
pp. 1230-1252
Author(s):  
Luca Cagliero ◽  
Alessandro Fiori

This chapter presents an overview of social network features such as user behavior, social models, and user-generated content to highlight the most notable research trends and application systems built over such appealing models and online media data. It first describes the most popular social networks by analyzing the growth trend, the user behaviors, the evolution of social groups and models, and the most relevant types of data continuously generated and updated by the users. Next, the most recent and valuable applications of data mining techniques to social network models and user-generated content are presented. Discussed works address both social model extractions tailored to semantic knowledge inference and automatic understanding of the user-generated content. Finally, prospects of data mining research on social networks are provided as well.


IEEE Access ◽  
2019 ◽  
Vol 7 ◽  
pp. 30302-30312 ◽  
Author(s):  
Minsi Ao ◽  
Mingxu Dong ◽  
Bin Chu ◽  
Xiangqiang Zeng ◽  
Chenxi Li

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