New tastes create China market for alcoholic drinks

2016 ◽  
Keyword(s):  
Middle Class ◽  
Alcoholic Beverages ◽  
Luxury Brands ◽  
Mass Market ◽  
Content Type ◽  
China Market ◽  
Alcoholic Drinks ◽  
Key Drivers

Subject The market for alcoholic beverages in China. Significance Imported beer sales have grown rapidly in China, while sales of wine and spirits have begun to recover after a downturn. The markets for beer, wine and spirits have converged to target younger, middle-class consumers. Impacts Sales of imported premium beer will outstrip mass-market beers, accounting for one-third of the market by 2020. Mid-priced imported wine and spirits will outperform luxury brands. E-commerce will be an increasingly important battleground for alcohol brands as younger, tech-savvy consumers become key drivers of growth. Domestic wine and baijiu brands are beginning to expand abroad, but face an uphill battle to 'educate' foreign consumers. Alcohol is increasingly consumed for taste and novelty, rather than to show wealth, creating opportunities for smaller, lesser-known brands.

ASEAN alcohol sector set for strong growth

2015 ◽  
Keyword(s):  
Alcohol Consumption ◽  
Government Policies ◽  
Luxury Brands ◽  
Content Type ◽  
Tourism Sector ◽  
Drinking Age ◽  
Growth Prospects ◽  
Alcoholic Drinks ◽  
Social Habits ◽  
Demographic Shifts

Subject Investment and the alcoholic drinks sector in South-east Asia. Significance On December 1, Malaysia revealed intentions to raise to 21 the alcohol drinking age, citing health and legal reasons. Foreign producers seeking to invest in South-east Asia's booming alcohol markets face an array of unfavourable government policies, including tightening trading rules and steep taxes. Growth prospects remain strong, however: higher incomes are changing social habits and expanding consumption into new market niches, especially among luxury brands. Impacts Little investor-friendly reform is likely, as alcohol consumption is a divisive issue. Responding to rising incomes and demographic shifts, investors will increasingly target premium markets. South-east Asian tourism sector growth could boost alcohol consumption further.

Authenticity Identification of Carbonated Alcochol-Free Beverages

Food Industry ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 16-22
Author(s):  
Irina Reznichenko ◽  
Maria Kondratieva
Keyword(s):  
Mass Fraction ◽  
Soft Drinks ◽  
Alcoholic Beverages ◽  
Consumer Market ◽  
Score System ◽  
Regulatory Documents ◽  
Chemical Indicators ◽  
Physico Chemical ◽  
Alcoholic Drinks ◽  
Physical And Chemical

The article concerns the counterfeiting problem of non-alcoholic drinks sold on the consumer market of the Russian Federation; provides data on drinks fraud methods (assortment, qualitative, quantitative and informational types). Strengthening quality control of soft drinks is one of the main directions of providing consumers with qualitative products. The authors presented authenticity identification results of carbonated soft drinks sold on the Kemerovo consumer market for compliance with the current regulatory documents requirements; run the consumer criteria analysis for the drinks identification of various brands. They obtained data on the labeling and packaging identification of selected non-alcoholic carbonated drinks samples for the compliance with current regulatory documents. A man recorded the compliance. There was an absence of the quantitative counterfeiting identification. The study described results of the organoleptic and physico-chemical quality indicators research. According to the GOST 28188-2014 “Non-Alcoholic Beverages. General Technical Conditions” the authors evaluated beverages quality by such physical and chemical indicators as the mass fraction of dry substances, acidity, and the mass fraction of carbon dioxide. The researchers run the organoleptic indicators analysis according to a score system. Authenticity identification of the selected drinks samples showed that there are no signs of counterfeiting and the products are of high quality.

Exploring claims and marketing techniques in Brazilian food labels

2019 ◽  
Vol 121 (7) ◽  
pp. 1550-1564 ◽  
Author(s):  
Rafaela Corrêa Pereira ◽  
Michel Cardoso de Angelis-Pereira ◽  
João de Deus Souza Carneiro
Keyword(s):  
Product Category ◽  
Well Being ◽  
Health Claims ◽  
Alcoholic Beverages ◽  
Processed Foods ◽  
Nutrition And Health ◽  
Content Type ◽  
Food Market ◽  
Packaged Food ◽  
Nutrition And Health Claims

Purpose The purpose of this paper is to analyse the packaged food market in Brazil by examining the use of nutrition and health claims and marketing techniques, as well as the different levels of industrial food processing in relation to product category, nutrition information and price. Design/methodology/approach A survey was conducted on the labels of pre-packed foods and non-alcoholic beverages marketed in a home-shopping website in Brazil. Findings The authors showed that the use of nutrition and health claims on packaged foods in Brazil is widespread and varied across different food categories. Marketing techniques were also prevalent, and techniques emphasising general health, well-being or naturalness were the most frequent type used. Overall, products carrying nutrition and health claims and/or using marketing techniques had lower content of fat and higher content of fibre. However, the high prevalence of these strategies in ultra-processed foods is alarming. The presence of health claims and use of marketing techniques was not found to be an effective modifier of the three price measures. However, processed and ultra-processed foods were more expensive than unprocessed foods when considering price per energy and price per 100 g or mL. Originality/value These results indicate that there are clear opportunities to improve the packaged food environment in supermarkets. It is important to highlight the need to develop public policies to address these issues, including restriction of the promotion and advertising of unhealthy foods and beverages and use of warning labels.

A model for managing service encounters for neo-luxury consumers

2016 ◽  
Vol 8 (1) ◽  
pp. 41-52 ◽  
Author(s):  
Bonnie Canziani ◽  
Kittichai Watchravesringkan ◽  
Jennifer Yurchisin
Keyword(s):  
Social Class ◽  
Brand Management ◽  
Service Providers ◽  
Future Research ◽  
Service Encounters ◽  
Theoretic Model ◽  
Luxury Brands ◽  
Content Type ◽  
Consumer Markets ◽  
Future Research Directions

Purpose – This paper aims to explore a theoretical relationship among perceptions of consumer social class, the perceived legitimacy of customer requests for service and the delivery of intangible services. It focuses the discussion on service firm encounters with non-traditional consumers seeking to purchase from luxury brands. Design/methodology/approach – The paper reviews the literature for current trends in strategies of luxury brands and characteristics of evolving global and Asian consumer markets for luxury and neo-luxury goods and draws a theoretic model with propositions. Findings – Evidence suggests that service providers can improve efforts to expand services to the newly rich and trading-up neo-luxury consumer markets by focusing on the intangible elements of the service delivery system. Particular emphasis is placed on enhancing employee treatment of neo-luxury customers during service encounters by understanding the influence of employee perceptions of consumer social class and evaluations of the perceived legitimacy of customer requests for service. Originality/value – The paper contributes to the theoretical discussion in luxury brand management by suggesting that employees are influenced by impressions of customer worth and other attributes when determining responses to customers during service encounters. Implications for practitioners and future research directions for academics based on the framework are presented.

scholarly journals A Pilot Study Evaluating Preferences for Caffeinated Drinks Consumption Among Mures Medical Students

2018 ◽  
Vol 75 (1) ◽  
pp. 15
Author(s):  
Iustinian SIMION ◽  
Victoria RUS ◽  
Maria SALCUDEAN ◽  
Catalin Moise DOGAR ◽  
Monica TARCEA ◽  
...  
Keyword(s):  
Medical Students ◽  
Brain Injuries ◽  
Personal Data ◽  
Energy Drinks ◽  
Health Impact ◽  
Alcoholic Beverages ◽  
Lifestyle Behaviors ◽  
Food Behaviors ◽  
Alcoholic Drinks ◽  
Food And Drink

The scale of caffeinated drinks offered for young adults is large and also is the risk for abuse followed by heart or brain injuries due to high levels of caffeine, taurine, sugars etc. For this purpose, we chose to evaluate the risk behaviors in a group of Mures medical students and assess their practices and knowledge of excess caffeine drinks intake. For this study, we used a food frequency questionnaire containing 26 questions related to personal data, food behaviors, types of food and drink consumed and the frequency of consumption. The questionnaire was applied to 427 Mures medical students in 2016. On average, 2/3 of the Mures medical students associate an excess of coffee, energy drinks and other types of caffeinated beverages, especially during the exams period. From the list of preferred drinks that our students chose, in descending order, are: coffee, carbonated beverages, alcoholic beverages and energy drinks. Students often turn to alcoholic drinks, sometimes in combination with energy drinks, raising the risk for their health. 25% have only coffee in the morning, on empty stomach, skipping breakfast. More than half of them have at least 3 coffees per day, with possible health impact on long term. Our data emphasizes once more the importance of health education in schools and universities, especially for medical students and future doctors, and the need for efficient community interventions in order to prevent lifestyle behaviors at risk.

Market power will help China to silence criticism

2021 ◽  
Keyword(s):  
Market Power ◽  
Content Type ◽  
China Market

Headline CHINA: Market power will help silence criticism

An investigation of the mass-market fashion design process

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Prabod Dharshana Munasinghe ◽  
D.G.K. Dissanayake ◽  
Angela Druckman
Keyword(s):  
Design Process ◽  
Market Design ◽  
High Volume ◽  
Design Stage ◽  
Fashion Design ◽  
Structured Interviews ◽  
Mass Market ◽  
Content Type ◽  
Responsible Consumption ◽  
The Impact

Purpose The process of fashion design varies between market segments, yet these variations have not yet been properly explored. This study aims to examine the fashion design process as practised at the mass-market level, as this is the most vibrant and the largest market segment in terms of production volumes and sales. Design/methodology/approach It is observed that 15 semi-structured interviews were conducted with mass-market fashion designers. Key activities of the mass-market design process were identified and a comparative analysis was conducted with the general design process. Findings The mass-market design process is found to prioritise profits rather than aesthetic aspects, with the buyer exercising more power than the designer. This hinders creativity, which, in turn, may impede a move towards more environmentally benign designs. Originality/value The clothing industry is responsible for high environmental impacts and many of these impacts arise through decisions made in the design stage. In particular, the mass-market for clothing because of its high volume of sales and fast throughput, accounts for a great deal of the impact. However, little is understood about the design process that is practised in the mass-fashion market. This paper fills the gap by developing a framework that describes the mass-market design process. Understanding the design process will enable progress to be made towards achieving the United Nations Sustainable Development Goal 12: Responsible Consumption and Production.

The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Meena Rambocas ◽  
Jon Marc Mahabir
Keyword(s):  
Trinidad And Tobago ◽  
Social Identity Theory ◽  
Cultural Sensitivity ◽  
Positive Impact ◽  
Luxury Brands ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
The Social ◽  
Negative Effect ◽  
And Gender

PurposeConsumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in developing countries have not been sufficiently examined. Drawing on the social identity theory (SIT), this study proposes that consumer ethnocentrism (CE) and cultural sensitivity (CS) will significantly influence attitudes toward luxury fashion brands produced in Trinidad and Tobago. Furthermore, the study suggests that consumer demographical characteristics of age, gender and income will moderate the influence.Design/methodology/approachData were collected from 160 fashion consumers and analyzed using exploratory factor analysis and multiple regression analysis.FindingsThe findings confirm the positive impact of CE on consumers' attitude toward domestically produced luxury products, while CS has a significant but negative effect. Also, the results show that these effects are consistent across different levels of income, but vary by age and gender.Practical implicationsThese findings provide a deeper understanding of consumers' perceptions and inherent biases toward luxury brands. It further explains how brands with ostentatious value, in particular fashion brands, produced in Trinidad and Tobago, can compete against larger international brands.Originality/valueThe study is one of the few that examines the effects of personal values on attitudes toward luxurious fashion brands produced in a developing country. It uniquely extends the SIT model by examining the influence of CE, CS and demographical characteristics on preferential attitudes toward locally produced luxury fashion brands.

Consumers’ redemption behavior of recommended mobile coupons in social network sites

2019 ◽  
Vol 57 (9) ◽  
pp. 2477-2500 ◽  
Author(s):  
Qing Tang ◽  
Fen Liu ◽  
Shan Liu ◽  
Yunfeng Ma
Keyword(s):  
Social Network ◽  
Perceived Risk ◽  
Social Network Sites ◽  
Economic Benefits ◽  
Social Recommendation ◽  
Content Type ◽  
Coupon Redemption ◽  
Mobile Coupons ◽  
Key Drivers ◽  
Trust Propensity

Purpose The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS). Design/methodology/approach A research model that integrates recommendation trust, positive utilities, and negative utilities of coupon redemption is developed. With the important role of trust in social recommendation taken into consideration, the key drivers of recommendation trust were analyzed in the model. Data were collected from 210 users with mobile coupon recommendation experience in one of the largest SNS (i.e. WeChat) in China. The authors used partial least squares technique to analyze the model. Findings Recommendation trust and positive utilities (economic benefits and perceived enjoyment) positively affect the intention of mobile coupon redemption. Perceived risk, as a negative utility, negatively influences coupon redemption intention. In addition, swift trust (structure assurance, perceived similarity, trust propensity, and expertise of the recommender), knowledge-based trust (familiarity with the retailers), and emotion-based trust (social tie strength) are key drivers that promote recommendation trust. Originality/value While prior research investigated mobile coupon redemption behavior in which coupons were issued by merchants, limited research analyzed consumer responses toward mobile coupons in social recommendation. This study examines the effects of recommendation trust, positive utilities, and negative utilities on mobile coupon redemption in the context of social recommendation and recognizes the key drivers of recommendation trust.

Brand luxury index: a reconsideration and revision

2015 ◽  
Vol 19 (4) ◽  
pp. 430-444 ◽  
Author(s):  
Jieun Kim ◽  
Kim K. Johnson
Keyword(s):  
Factor Analysis ◽  
Scale Validation ◽  
Marketing Research ◽  
Luxury Brands ◽  
Market Place ◽  
Extended Self ◽  
Content Type ◽  
Five Dimensions ◽  
Verification Process ◽  
Group Interviews

Purpose – The purpose of this paper is to improve the original Brand Luxury Index (BLI) developed by Vigneron and Johnson to provide a practical tool for assessing consumer’s perception of the luxurious of a brand. Design/methodology/approach – The original BLI was revised through three stages: an initial scale-item generation employing a qualitative method (i.e. focus group interviews), scale purification process using statistical techniques (i.e. exploratory factor analysis and confirmatory factor analysis (CFA)), and scale verification process using CFA. Data (249 for scale purification, 253 for scale validation) were collected with the help of E-rewards, a marketing research company. Findings – The modified BLI contains five dimensions (i.e. quality, extended-self, hedonism, accessibility, and tradition). The number of the dimensions remained the same as the original conceptualization (i.e. conspicuousness, uniqueness, quality, hedonism, extended-self), however, the contents of those dimensions differed. Practical implications – The modified BLI can be used to monitor and manage a prestige brand in the market place. Not only can marketers of prestige brands use the index to assess consumers’ perception of the luxuriousness of their brands but also to position their brand along the desired dimension of luxuriousness. Originality/value – The modified BLI can be used to measure marketing performance of luxury brands.

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