Relationships between optimum stimulation level and willingness to use mass customisation options

2001 ◽  
Vol 5 (2) ◽  
pp. 99-107 ◽  
Author(s):  
Ann Marie Fiore ◽  
Seung‐Eun Lee ◽  
Grace Kunz ◽  
J.R. Campbell
Keyword(s):  
Mass Customisation ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
Willingness To Use

Erklärung des Konsumentenverhaltens durch die Optimum Stimulation Level Theorie

Marketing ZFP ◽  
1999 ◽  
Vol 21 (3) ◽  
pp. 217-236 ◽  
Author(s):  
Heribert Giert ◽  
Roland Helm ◽  
Stefan Stumpp
Keyword(s):  
Optimum Stimulation Level ◽  
Stimulation Level

scholarly journals Perilaku Pencarian Variasi: Ditinjau Dari Perspektif Psikologi Dan Imbasnya Pada Loyalitas Kesikapan Konsumen

2008 ◽  
Vol 1 (1) ◽  
Author(s):  
Iin Mayasari
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Hypotheses Testing ◽  
Variety Seeking ◽  
Attitudinal Loyalty ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
Psychology Perspective ◽  
The Impact

This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnaires is 1100 exemplars and distributed to seven universities in Yogyakarta. However, the appropriate questionnaires to be further analyzed are 654 exemplars. The hypotheses testing uses the structural equation modeling.

scholarly journals Social axioms: A new culture measure for South African business research

2011 ◽  
Vol 42 (4) ◽  
pp. 1-22 ◽  
Author(s):  
S. M. Burgess
Keyword(s):  
Life Satisfaction ◽  
South African ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Hierarchical Regression ◽  
Business Research ◽  
Individual Level ◽  
Social Axioms ◽  
Optimum Stimulation Level ◽  
Stimulation Level

This study is intended to introduce social axiom theory to South African business researchers and, in this process, to provide new empirical evidence pertinent to the South African context. We examine social axioms in the largest and most representative national metropolitan population ever studied, providing scores for social axiom dimensions at the individual-level and nation-level, as well as assessments of relations with sociodemographics, values, personality and life satisfaction. The results support the convergent validity, discriminant validity and composite reliability of the 25-item brief version of the Social Axioms Scale. We extend prior research on social axioms and personality by examining relations with optimum stimulation level (OSL), an important personality construct studied in marketing and human resource management. A hierarchical regression model illustrates the power of social axioms in predicting life satisfaction, over and above the effects of sociodemographics, values and optimum stimulation level. Several points of departure for fruitful business research are identified.

Relationship between Optimum Stimulation Level and Exploratory Tendencies - A Critical Review of Literature

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Dr. Kiran Mor ◽  
Ms. Geetu Sapra
Keyword(s):  
Risk Taking ◽  
Critical Review ◽  
Review Of Literature ◽  
Innovative Behavior ◽  
Variety Seeking ◽  
Motivated Behavior ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
The Relationship

The present paper focuses on the relationship between Optimum stimulation level and exploratory tendencies. The main objective of the paper is to analyze the relationship between Optimum Stimulation Level and Exploratory Tendencies- Risk Taking, Innovative Behavior, Variety Seeking and Curiosity- motivated behavior.

scholarly journals Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

2019 ◽  
Vol 32 (4) ◽  
pp. 921-947 ◽  
Author(s):  
Inma Rodríguez-Ardura ◽  
Antoni Meseguer-Artola
Keyword(s):  
Design Methodology ◽  
Positive Attitude ◽  
Scientific Literature ◽  
Content Type ◽  
Optimum Stimulation Level ◽  
Stimulation Level ◽  
Behavioural Effects ◽  
Business Opportunities ◽  
Continued Use

Purpose Mobile Facebook (m-Facebook) creates many business opportunities for brands and firms while increasingly drawing interest in scientific literature. However, research is scarce on the immersive experiences prompted by m-Facebook, and how these experiences facilitate users’ engagement, their positive attitude towards Facebook and their continued use of it. The paper aims to discuss these issues. Design/methodology/approach This paper theoretically and empirically analyses m-Facebook users’ immersive experiences, along with their affective and behavioural effects. Findings The results reveal the important role of imagery, presence and flow in the context of m-Facebook; the interplay between these three immersive phenomena; and the influence the user’s optimum stimulation level has on them. Originality/value The investigation offers a foundation for understanding users’ immersive experiences on m-Facebook, and informs practitioners who aim to enhance users’ engagement with, attitude towards, and continued use of m-Facebook content.

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