Customer Relationship Marketing and Corporate Social Responsibility: Not just ethical standpoints or business strategies

2006 ◽  
Vol 2 (1) ◽  
pp. 83-87 ◽  
Author(s):  
Diana Luck
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Relationship Marketing ◽  
Customer Relationship ◽  
Business Strategies ◽  
Customer Relationship Marketing ◽  
Corporate Social

scholarly journals BUSINESS STRATEGIES: RUMUSAN STRATEGI MENINGKATKAN PEREKONOMIAN SEKTOR UMKM DI TENGAH PANDEMI

2021 ◽  
Vol 3 (2) ◽  
pp. 129
Author(s):  
Priska Rahmawati ◽  
Nur Aziz ◽  
Budi Utomo
Keyword(s):  
Relationship Marketing ◽  
Customer Relationship ◽  
Digital Marketing ◽  
Business Strategies ◽  
Customer Relationship Marketing

Pandemi Covid-19 telah melanda Indonesia, hal ini mengakibatkan penurunan tingkat pendapatan dalam perekonomian. UMKM merupakan salah satu sektor yang terkena dampak pandemi ini. Pelaku usaha UMKM mengalami penurunan tingkat pembeli, hal ini terjadi karena adanya kebijakan PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat). Penelitian ini bertujuan untuk menjawab permasalahan yang dihadapi oleh pelaku usaha UMKM dan memberikan strategi bisnis baru supaya bisa bertahan di tengah pandemi. Metode penelitian dalam penelitian ini menggunakan analisis kualitatif dengan teknik pengumpulan data observasi partisipasi dan menggunakan sumber data sekunder. Hasil penelitian ini berupa rumusan strategi bisnis baru yaitu, melakukan penjualan E-Commerce, melakukan pemasaran dengan digital marketing, memperbaiki kualitas produk dan layanan, serta menjalin hubungan baik dengan konsumen (Customer Relationship Marketing). Dengan adanya penelitian ini akan memberikan kontribusi kepada pelaku UMKM untuk mempertahankan bisnisnya di masa pandemi, dan jangka panjangnya akan meningkatkan pendapatan nasional melalui sektor UMKM.Kata Kunci : Covid-19, UMKM, Strategi Bisnis

scholarly journals Solutions for SMEs Challenged by CSR: A Multiple Cases Approach in the Food Industry within the DACH-Region

2019 ◽  
Vol 11 (17) ◽  
pp. 4758 ◽  
Author(s):  
Elford ◽  
Daub
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Food Industry ◽  
Qualitative Approach ◽  
Business Strategies ◽  
Field Of Study ◽  
Company Strategy ◽  
Corporate Social

Antecedent research has recognized a difference in the participation in Corporate Social Responsibility (CSR) practices between big companies and small- and medium-sized enterprises (SMEs). Certain characteristics of SMEs create challenges which influence the manner with which they treat the CSR topic. However, literature has failed to provide solutions as to how these challenges can successfully be overcome or avoided by SMEs. In an attempt to contribute to these solutions, this paper explores the reasons why some SMEs face challenges as well as how such problems can be mastered. Furthermore, this article provides input that could encourage more SMEs to incorporate CSR practices into their business strategies. The research follows a qualitative approach; data being collected in 2018 through a total of 12 interviews with managers of SMEs in the food industry within the DACH-region as well as with experts in the field of study. The paper reveals that if the managers and owners of SMEs become committed towards CSR and if sufficient resources are allocated and advice on how to implement CSR is obtained, the opportunity certainly exists to persuade larger numbers of SMEs to adopt CSR practices as a core company strategy.

A Decision Model on Corporate Social Responsibility and Business Strategies

2016 ◽  
pp. 60-77
Author(s):  
Jesús Marí ◽  
Alicia Coduras
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Action ◽  
Decision Model ◽  
Business Strategies ◽  
Social Commitment ◽  
Developed Economies ◽  
Corporate Social ◽  
The Impact

The role of companies in today's society has been radically transformed, especially in developed economies. The stakeholders have deposited on companies different expectations compared to some years ago. Furthermore, this transformation has led to the establishment of new internal models of corporate governance depending on the intensity of the impact of demand for social action coming from the stakeholders interacting with firms. The aim of this work is to offer a decision model on Corporate Social Responsibility (CSR) and business strategies. This model constitutes a tool that can be adopted by firms, no matter their operational sector, to establish their particular coordinates with respect to their CSR actions and social commitment. Using this tool, companies can update their particular situation taking decisions to change those aspects influencing this position and improving their social integration, if it is perceived as non-aligned with its aspirations of success, efficiency or adequateness.

scholarly journals The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation

2021 ◽  
Vol 13 (4) ◽  
pp. 54
Author(s):  
Genni Perlangeli ◽  
Andrea Rea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Market Orientation ◽  
Industry 4.0 ◽  
Digital Transformation ◽  
Customer Relationship ◽  
Socially Responsible ◽  
International Scope ◽  
Made In Usa ◽  
Corporate Social

The interest of my research is Digital Transformation and Corporate Social Responsibility as an involvement for the Brand. In this way the “product platform” contributes to the improvement of competitive position of the Business Unit and Branding”, between the marketing process: Customer Relationship Management—Product Development Management—Customer Satisfaction. Weberian vision of ideal type as a concept—ideal limit to illustrate the significant elements of its own empirical content, tends to identify an overcoming from the role of consumer as target to the analysis of the techniques of profiling the humanization of the customer with his needs, fears and aspirations. The research project consists of three parts. In the first a deepening on the wide literature of international scope, above all “made in USA” regarding the market orientation—Industry 4.0—platform: the origin, the internal organization, the management, the communication strategies. In the second part focuses instead on brand analysis, to reconstruct the main social and economic projects while assessing the internal analytical coherence, ideological value and deducing the most significant operational indications. The third, on the other hand, explores corporate social responsibility through small and medium-sized enterprises with market orientation, a socially responsible management-driven approach, strategic enterprise orientation and business management, resulting from different synergistic combinations.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY: A MULTIPLE CASE STUDY OF THE CIVIL CONSTRUCTION INDUSTRY IN THE STATE OF BAHIA, BRAZIL

2020 ◽  
Vol 11 (3) ◽  
pp. 73-82
Author(s):  
Paulo Melo ◽  
Manoel Joaquim F. de Barros ◽  
Edson Jorge M. de Sousa
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Construction Industry ◽  
Multiple Case Study ◽  
Business Environment ◽  
The State ◽  
Business Strategies ◽  
Multiple Case ◽  
Corporate Social

The main aim of this research is to verify the importance of corporate social responsibility (CSR) in the context of the civil construction industry in the State of Bahia. The CSR became relevant as business environment is increasingly more complex and competitive, and society has demanded from organizations concrete actions about issues such as sustainability and social development. Those actions are aligned with the ten principles suggested by the United Nations Global Compact. To carry out this research, a multiple case study strategy was used through interviews with key respondents from six construction companies based in the State of Bahia. The findings showed that CSR is a relevant issue as far as business strategies are concerned for 67% of companies surveyed. Despite the theme is not a consensus, this study showed that several actions have been developed informally related to CSR, especially those linked to the welfare of communities surrounding construction sites and the use of modern technologies that help reducing environmental impact, the management of construction waste (debris).

scholarly journals The implementation of children’s rights and business principles in the corporate social responsibility strategy of Serbian enterprises

Sociologija ◽  
2017 ◽  
Vol 59 (3) ◽  
pp. 351-363
Author(s):  
Natasa Krstic
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Strategies ◽  
Global Reporting Initiative ◽  
Business Sector ◽  
Business Goals ◽  
Business Principles ◽  
Strategic Monitoring ◽  
Corporate Social ◽  
The Impact

The concept of corporate social responsibility (CSR) has evolved along with the business sector, from charitable donations, business ethics, social marketing, stakeholder relationship, through strategic bonding with business goals, and its national and international institutionalization. Although the protection of human rights is an essential part of CSR, the impact of the business sector to children?s rights is often neglected. The research about the implementation of the international Children?s Right and Business Principles conducted by UNICEF organization in Serbia, confirmed that the business sector highly values activities towards children, but hasn?t incorporated children?s rights in its business strategies. The systemic introduction and enhancement of children?s rights in responsible business of Serbian companies can be supported through the incorporation of the Children?s Rights and Business Principles in the CSR reporting and certification processes. The article provides an overview of the inclusion of the Principles in the first national methodology for an objective comparison of the business sector effects in the field of social responsibility - ?CSR Index Serbia?, based on the application of the Global Reporting Initiative. As a result, it would enable strategic monitoring of the impact of the Serbian business sector in the whole range of children?s rights.

A Decision Model on Corporate Social Responsibility and Business Strategies

2017 ◽  
pp. 981-999
Author(s):  
Jesús Marí ◽  
Alicia Coduras
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Action ◽  
Decision Model ◽  
Business Strategies ◽  
Social Commitment ◽  
Developed Economies ◽  
Corporate Social ◽  
The Impact

The role of companies in today's society has been radically transformed, especially in developed economies. The stakeholders have deposited on companies different expectations compared to some years ago. Furthermore, this transformation has led to the establishment of new internal models of corporate governance depending on the intensity of the impact of demand for social action coming from the stakeholders interacting with firms. The aim of this work is to offer a decision model on Corporate Social Responsibility (CSR) and business strategies. This model constitutes a tool that can be adopted by firms, no matter their operational sector, to establish their particular coordinates with respect to their CSR actions and social commitment. Using this tool, companies can update their particular situation taking decisions to change those aspects influencing this position and improving their social integration, if it is perceived as non-aligned with its aspirations of success, efficiency or adequateness.

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