Online searching and the print product: impact or interaction?

Online Review ◽  
1983 ◽  
Vol 7 (5) ◽  
pp. 413-420 ◽  
Author(s):  
Inez L. Sperr
Keyword(s):  
Online Searching ◽  
Print Product

Public Awareness of Preventive Measures against COVID-19: A Google Trends Analysis (Preprint)

2020 ◽  
Author(s):  
Alex Mok ◽  
Oliver Oi Yat Mui ◽  
Kwan Pui Tang ◽  
Chi-Fai NG ◽  
Sunny Hei Wong ◽  
...  
Keyword(s):  
Public Health ◽  
Temporal Trend ◽  
Preventive Measures ◽  
Public Awareness ◽  
Google Trends ◽  
Online Searching ◽  
Effective Measure ◽  
Heat Maps ◽  
Hand Sanitizer ◽  
Incidence Data

BACKGROUND The 2019 coronavirus pandemic (COVID-19) has led to increase in global awareness of related public health preventive measures. The public awareness can be reflected by online searching trends of major search engines, namely Google Trends. OBJECTIVE This study aims to interpret online searches of COVID-19 related public health preventive measures and to identify possible correlations between early search trends and progression of the pandemic. METHODS Search data from five queries “Mask”, “Hand Washing”, “Social Distancing”, “Hand Sanitizer”, and “Disinfectant” were extracted from Google Trends (GT) in the form of Relative Search Volumes (RSV). Global incidence data of COVID-19 was obtained from January 1st to June 30th 2020. Subsequently, the data were analyzed and illustrated in forms of a global temporal RSV trend diagram, a geographical RSV distribution chart, scatter graphs comparing regional RSV with average daily cases; and heat-maps comparing temporal trend of RSV with average daily cases. RESULTS Global temporal trend revealed multiple surges in RSV, which were temporally associated with certain COVID news events. Geographical distribution showed differences of query interests among regions. Although scatter graphs failed to illustrate strong correlations between regional RSV and average daily cases, the heat-maps were able to demonstrate patterns of early RSV peaks in countries with lower average daily cases, for queries “Mask”, “Hand Sanitizer”, and “Disinfectant”, upon incorporating with the temporal element into analysis. CONCLUSIONS Early public awareness of multiple preventive measures was observed in countries with lower daily average cases. Public health authorities may look into early public awareness as an effective measure for future disease control.

ONLINE SEARCHING IN A PUBLIC LIBRARY SETTING

1982 ◽  
Vol 3 (1) ◽  
pp. 3-18 ◽  
Author(s):  
Jean Z. Piety ◽  
Joan L. Sorger
Keyword(s):  
Public Library ◽  
Online Searching

Empirical Investigation of Online Searching and Buying and Their Relationship to Shopping Trips

2005 ◽  
Vol 1926 (1) ◽  
pp. 242-251 ◽  
Author(s):  
Sendy Farag ◽  
Tim Schwanen ◽  
Martin Dijst
Keyword(s):  
Positive Attitude ◽  
Product Information ◽  
High Income ◽  
Urban Residents ◽  
Online Searching ◽  
Highly Educated ◽  
Internet Users ◽  
Shopping Trips ◽  
Attitudinal Characteristics ◽  
People Search

Searching product information or buying goods online is becoming increasingly popular and could affect shopping trips. However, the relationship between e-shopping and in-store shopping is currently unclear. The aim of this study is to investigate empirically how the frequencies of online searching, online buying, and nondaily shopping trips relate to each other, after controlling for sociodemographic, land use, behavioral, and attitudinal characteristics. Data were collected from 826 respondents residing in four municipalities (one urban, three suburban) in the center of the Netherlands, with the use of a shopping survey. Path analysis was used to model direct and indirect effects. The findings suggest that complementarity or generation between e-shopping and in-store shopping appears to be more likely than substitution. The more often people search online, the more shopping trips they tend to make. Individuals who frequently search or buy online tend to be male, young, single, adventurous, and frequent Internet users; have a high income; and have a positive attitude toward e-shopping. The residential environment affects e-shopping indirectly via Internet use; urban residents shop online more often than suburban residents do because urban residents use the Internet more often. Frequent in-store shoppers tend to be female and highly educated, have a high income, have no car, and have a positive attitude toward in-store shopping. It appears that for most individuals e-shopping is just another way of shopping, complementary to their in-store shopping.

A Model for Teaching Critical Thinking Through Online Searching

1994 ◽  
Vol 20 (44) ◽  
pp. 41-52 ◽  
Author(s):  
Beverly Crane ◽  
Nancy Lourie Markowitz
Keyword(s):  
Critical Thinking ◽  
Online Searching

Effective Online Searching

2021 ◽  
Author(s):  
Christine L. Borgman ◽  
Dineh Moghdam ◽  
Patti K. Corbett
Keyword(s):  
Online Searching

European sources for advertising and marketing history

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jeannette Strickland
Keyword(s):  
Latin America ◽  
Design Methodology ◽  
Western Europe ◽  
Original Study ◽  
Eastern Bloc ◽  
Online Searching ◽  
Content Type ◽  
Marketing History ◽  
The World ◽  
First Time

Purpose This paper aims to build on Fred Beard’s study of the world’s archives to identity historical advertising and marketing ephemera, published in this journal in 2018, by focussing on resources available in Europe to augment his survey. Design/methodology/approach Online searching, supplemented by literature emanating from the business archive sector, led to the identification of 177 repositories or online sites in Europe holding advertising and marketing archives of significance for researchers. These are set out in two accompanying tables. Findings A wide diversity of European archives that are open to researchers is revealed in this paper. Many are the archives of the business themselves, but a number of collecting repositories are also listed, brought together for the first time. Research limitations/implications This paper focusses solely on Europe but does not claim to be comprehensive, as the study was time-limited and readers will, no doubt, know of resources that the author has missed. The findings relate mostly to Western Europe, so there is scope for further study to encompass archives in the former eastern bloc. Exploration of sources in Africa, Asia and Latin America would further supplement Beard’s original study. Originality/value This research brings together the broadest list of advertising and marketing sources open to researchers in Europe published to date. As Beard’s focus was more on the Americas, this examination redresses the balance with an array of European sources which, it is hoped, will contribute to the greater use of many little-known or under-researched resources by researchers across the world.

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