International Marketing: The Role of Physical Distribution Management

1980 ◽  
Vol 10 (4) ◽  
pp. 160-184 ◽  
Author(s):  
Alan Slater
Keyword(s):  
International Marketing ◽  
Physical Distribution ◽  
Distribution Management

Institutional orientation: Definition, measure, and impact on export performance

2021 ◽  
pp. 205157072098970
Author(s):  
Abir Zouari ◽  
Damien Chaney
Keyword(s):  
Institutional Environment ◽  
Export Performance ◽  
International Marketing ◽  
Foreign Firms ◽  
Measurement Scale ◽  
Four Dimensions

Research in international marketing has long shown that foreign firms face disadvantages when operating abroad from a lack of familiarity with the local institutional environment. To cope with this familiarity, some companies have developed a culture in the ability to understand and take into account the institutional dimensions of the destination market. This article thus aims to explore the institutional orientation of firms and tests its impact on export performance. In Study 1, we develop and validate a 12-item measurement scale divided into four dimensions. In Study 2, we investigate the role of institutional orientation in export performance using a sample of 273 French and Tunisian exporting companies. The results show that this relationship is not direct but is mediated by export commitment.

scholarly journals Cost minimisation of product transhipment for physical distribution management

2013 ◽  
Vol 7 (1) ◽  
Author(s):  
Obioma R. Nwaogbe ◽  
Victor Omoke ◽  
Emmanuel C. Ubani ◽  
Sunday I. Ukaegbu
Keyword(s):  
Optimal Allocation ◽  
Operating Costs ◽  
Physical Distribution ◽  
Alternative Strategies ◽  
Distribution Management ◽  
Transportation Problems ◽  
Cost Minimisation ◽  
Manufactured Products

The objective of this study was to determine the optimal allocation of shipments (least cost) of two manufactured products between depots and places of consumption. In this study, the least-cost method was used in solving the transportation algorithm using Tora 2.0 version software. The study was necessary because of the high operating costs associated with physical distribution when deliveries are not properly planned and considered with reference to alternative strategies. In contrast, significant savings can be achieved by using techniques available for determining the cheapest methods of transporting goods from several origins to several destinations. Cost minimisation is a very useful approach to the solution of transportation problems.

THE STRATEGIC ROLE OF INTERNATIONAL MARKETING

1986 ◽  
Vol 3 (2) ◽  
pp. 17-21 ◽  
Author(s):  
Michael E. Porter
Keyword(s):  
International Marketing ◽  
Strategic Role

Accounting and Control in Physical Distribution Management

1973 ◽  
Vol 37 (3) ◽  
pp. 114
Author(s):  
Norman E. Daniel ◽  
Michael Schiff
Keyword(s):  
Physical Distribution ◽  
Distribution Management ◽  
And Control

scholarly journals The role of culture in the determination of a standardized or localized marketing strategy

2008 ◽  
Vol 39 (2) ◽  
pp. 37-44 ◽  
Author(s):  
C. H. Van Heerden ◽  
C. Barter
Keyword(s):  
South Africa ◽  
Marketing Strategy ◽  
Exploratory Study ◽  
International Marketing ◽  
Marketing Strategies ◽  
Target Market ◽  
International Environment ◽  
International Marketing Strategy

Given that culture is an important factor in the international environment, it is a necessity that culture be well understood in order to achieve success in international marketing strategies. Previous research focused more on the broader influence of culture on marketing strategies, with few studies focusing on the way in which culture and marketing affect and are effected by one another, culture’s role in the localisation or standardisation of a marketing strategy, as well as which elements of the marketing strategy to standardise versus localise. The sample was drawn from key employees working within reputable multinational organisations in South Africa. No hypotheses were formulated or tested but instead this exploratory study identified areas, which have not been researched in South Africa and eight propositions based on the findings were formulated. The findings indicate that culture plays a very important role in the overall formulation of an international marketing strategy, and it was not conclusive whether such a strategy should be standardised or whether it should be localised. Generally, the responses suggest that a marketer’s strategy should suit the local culture in order to reach them and have the desired effect on the target market, and not the other way around because such evolutions could take an extensive amount of time in order to achieve marketing goals.

Sign in / Sign up

Export Citation Format

Share Document