Old Spice: Repeating Success in the Face of Competitive Threat

2017 ◽  
pp. 1-10
Author(s):  
Derek D. Rucker ◽  
Mauricio O'Connell
Keyword(s):  
List Type ◽  
Competitive Behavior ◽  
Super Bowl ◽  
Critical Questions ◽  
Advertising Strategies ◽  
The Face ◽  
The Media ◽  
Core Brand

In 2009–2010 Procter & Gamble’s Old Spice brand had to respond to two important challenges. First, after a successful rebranding of the Glacial Falls scent into Swagger (see Kellogg Case #5-411-752), Old Spice’s core brand team had to determine its next step in advertising. The options being considered included continuing to advertise Swagger, switching to advertising a different scent, advertising the umbrella brand, or placing an emphasis on body wash instead of on deodorant. This decision also involved proposing both the messaging and the media buy for the option selected. Second, in conjunction with this issue, the brand team had to decide whether the messaging of its advertising should respond to competitor Unilever’s new advertising for Dove for Men, which would be kicked off in an upcoming Super Bowl spot. Students will step into the shoes of Mauricio O’Connell—one of the assistant brand managers of Old Spice—as he and his team brainstorm how to position the brand for another big success.After reading, analyzing, and discussing the case, students should be able to: Ask critical questions to help decide among multiple advertising strategies Describe issues for a brand that relate to managing advertising across its portfolio Understand how competitive behavior can affect a brand's decision

scholarly journals Education and technology: critical questions

2017 ◽  
Author(s):  
Neil Selwyn
Keyword(s):  
Digital Technology ◽  
Central Component ◽  
Critical Questions ◽  
Making Sense ◽  
Current State ◽  
The Face ◽  
The Media ◽  
Education And Technology ◽  
Contemporary Education ◽  
Critical Questioning

The use of digital technology is a central component of most forms of contemporary education provision and practice. Crucially, educational technology is now a multi billion dollar business – involving global technology corporations in local educational provision and practice. The need for critical questions to be asked of education and technology is more pressing than ever. This chapter lays out some fundamental questions that need to be voiced in the face of such advances. In particular, it reconsiders seven critical challenges raised by the media critic Neil Postman. While Postman was concerned with the effect of computers and the internet on schools in the 1990s, much of what he argued for could be seen as having continued relevance to our current era of smartphones, big data and cloud computing. The chapter outlines the implications of these lines of critical questioning for making sense of the current state of education and technology. These are discussed in terms of: central topics of concern; key actors and interests; methods of inquiry; and likely outcomes of asking critical questions of education and technology.

Filthy Material

2018 ◽  
Author(s):  
Chris Forster
Keyword(s):  
Twentieth Century ◽  
New Media ◽  
Twentieth Century Literature ◽  
Modernist Literature ◽  
Literary Value ◽  
Radclyffe Hall ◽  
Media Technologies ◽  
The Face ◽  
History Of ◽  
The Media

Modernist literature is inextricable from the history of obscenity. The trials of such figures as James Joyce, D. H. Lawrence, and Radclyffe Hall loom large in accounts of twentieth-century literature. Filthy Material: Modernism and the Media of Obscenity reveals the ways that debates about obscenity and literature were shaped by changes in the history of media. The emergence of film, photography, and new printing technologies shaped how “literary value” was understood, altering how obscenity was defined and which texts were considered obscene. Filthy Material rereads the history of modernist obscenity to discover the role played by technological media in debates about obscenity. The shift from the intense censorship of the early twentieth century to the effective “end of obscenity” for literature at the middle of the century was not simply a product of cultural liberalization but also of a changing media ecology. Filthy Material brings together media theory and archival research to offer a fresh account of modernist obscenity with novel readings of works of modernist literature. It sheds new light on figures at the center of modernism’s obscenity trials (such as Joyce and Lawrence), demonstrates the relevance of the discourse of obscenity to understanding figures not typically associated with obscenity debates (such as T. S. Eliot and Wyndham Lewis), and introduces new figures to our account of modernism (such as Norah James and Jack Kahane). It reveals how modernist obscenity reflected a contest over the literary in the face of new media technologies.

Innovationsmotor Medientechnik – Von der Schreibmaschine zur «Mittleren Datentechnik» bei der Siemag Feinmechanische Werke (1950 bis 1969)

2021 ◽  
Vol 66 (1) ◽  
pp. 93-117
Author(s):  
Christian Henrich-Franke
Keyword(s):  
Data Processing ◽  
New Technologies ◽  
Strategic Decisions ◽  
Adverse Conditions ◽  
Family Enterprise ◽  
The Us ◽  
Innovative Products ◽  
The Face ◽  
The Media ◽  
The 1960S

Abstract The second half of the 20th century is commonly considered to be a time in which German companies lost their innovative strength, while promising new technologies presented an enormous potential for innovation in the US. The fact that German companies were quite successful in the production of medium data technology and had considerable influence on the development of electronic data processing was neglected by business and media historians alike until now. The article analyses the Siemag Feinmechanische Werke (Eiserfeld) as one of the most important producers of the predecessors to said medium data technologies in the 1950s and 1960s. Two transformation processes regarding the media – from mechanic to semiconductor and from semiconductor to all-electronic technology – are highlighted in particular. It poses the question of how and why a middling family enterprise such as Siemag was able to rise to being the leading provider for medium data processing office computers despite lacking expertise in the field of electrical engineering while also facing difficult location conditions. The article shows that Siemag successfully turned from its roots in heavy industry towards the production of innovative high technology devices. This development stems from the company’s strategic decisions. As long as their products were not mass-produced, a medium-sized family business like Siemag could hold its own on the market through clever decision-making which relied on flexible specialization, targeted license and patent cooperation as well as innovative products, even in the face of adverse conditions. Only in the second half of the 1960s, as profit margins dropped due to increasing sales figures and office machines had finally transformed into office computers, Siemag was forced to enter cooperation with Philips in order to broaden its spectrum and merge the production site in Eiserfeld into a larger business complex.

Challenges MNCs Face in Emerging Markets: The Nestlé Experience

2018 ◽  
Vol 22 (2) ◽  
pp. 222-231
Author(s):  
V.S. Pai
Keyword(s):  
Monosodium Glutamate ◽  
Control Process ◽  
State Governments ◽  
Product Recall ◽  
Quality Control Process ◽  
Critical Issues ◽  
The Face ◽  
The Media ◽  
World Class ◽  
Lab Test

Maggi was the most popular instant noodles brand in India, which children in particular loved to snack on. The brand had a dominant position until suddenly in mid-2015 it got engulfed in controversy. Several state food regulators found that Maggi contained monosodium glutamate as well as lead well above the prescribed limits. Both these substances were harmful especially for children. When Nestlé India was confronted with lab test results it stuck to its position that they had a world class quality control process in place and that their products were safe for consumption. Finally, the national food regulator FSSAI, ordered a ban on the sale of Maggi including product recall. Consequently, several state governments imposed temporary ban on the sale of Maggi noodles in their respective states. The future of the company suddenly looked very bleak. Nestlé India was slow to respond to this fast unfolding crisis. Further, their responses were very brief and not adequately culture-sensitive. This led to the feeling in several quarters that the company was probably guilty of wrongdoing. To set right things Nestlé's worldwide CEO flew into India to douse the flames of the controversy and draw up an appropriate strategy to bail out the brand. He address the media, put in place a new CEO for Nestlé India and set brand Maggi on the path of recovery. However, Nestlé India was still facing a number of critical issues. What should be done to win over the trust of its customers? How should it recover market share lost to competitors both old rivals and new entrants? What strategy should it develop to succeed with the new products, especially hot heads, launched along with the comeback strategy? Should it change its approach to dealing with government health officials to prevent confrontations in future? How should it shorten the response time and make it effective in the face of a media backed public outcry in future?

Accountability and the Media

2014 ◽  
Vol 652 (1) ◽  
pp. 206-221
Author(s):  
Anton Harber
Keyword(s):  
South African ◽  
News Media ◽  
Media Access ◽  
Political Interference ◽  
The Face ◽  
Public Broadcaster ◽  
The Media ◽  
The Government ◽  
The Cost ◽  
Poor Management

Two decades of contestation over the nature and extent of transformation in the South African news media have left a sector different in substantive ways from the apartheid inheritance but still patchy in its capacity to fill the democratic ideal. Change came fast to a newly open broadcasting sector, but has faltered in recent years, particularly in a public broadcaster troubled by political interference and poor management. The potential of online media to provide much greater media access has been hindered by the cost of bandwidth. Community media has grown but struggled to survive financially. Print media has been aggressive in investigative exposé, but financial cutbacks have damaged routine daily coverage. In the face of this, the government has turned its attention to the print sector, demanding greater—but vaguely defined—transformation and threatened legislation. This has met strong resistance.

Suicide Voices

2020 ◽  
Author(s):  
Sarah Waters
Keyword(s):  
Public Health ◽  
Cultural Studies ◽  
Economic Order ◽  
Subjective Experiences ◽  
Critical Questions ◽  
Human Labour ◽  
Neoliberal Economics ◽  
The Face ◽  
Human Costs ◽  
Conditions Of Work

This book examines the phenomenon of work suicides in France and asks why, in the present historical juncture, conditions of work can push individuals to take their own lives. During the 2000s, France experienced what commentators have described as a ‘suicide epidemic’, whereby increasing numbers of workers in the face of extreme pressures of work, chose to take their own lives. This book analyses a corpus of testimonial material linked to 66 suicide cases across three large French companies during the period from 2005 to 2015. A key aim is to consider what the extreme and subjective experiences of self-killing narrated in suicide letters can tell us about the contemporary economic order and its impact on flesh and blood experiences of work. What do rising work suicides tell us about conditions of human labour in the 21st century? Does neoliberal economics condition a desire for suicide? How do suicidal individuals describe the causes and motivations of their self-killing? Combining critical perspectives from sociology, history, testimony studies, economics, cultural studies and public health, the book raises critical questions about the human costs of the shift to a finance-driven neoliberal order and its everyday effects within the localised spaces of the French workplace.

scholarly journals Beyond ratios - flexible and resilient nurse staffing options to deliver cost-effective hospital care and address staff shortages: a simulation and economic modelling study

2020 ◽  
Author(s):  
Peter Griffiths ◽  
Christina Saville ◽  
Jane E Ball ◽  
Jeremy Jones ◽  
Thomas Monks
Keyword(s):  
Cost Effectiveness ◽  
Significant Proportion ◽  
Nurse Staffing ◽  
Cost Savings ◽  
Cost Effective ◽  
Adverse Outcomes ◽  
List Type ◽  
Economic Modelling ◽  
The Face ◽  
Hospital Wards

AbstractBackgroundIn the face of pressure to contain costs and make best use of scarce nurses, flexible staff deployment (floating staff between units and temporary hires) guided by a patient classification system may appear an efficient approach to meeting variable demand for care in hospitals.ObjectivesWe modelled the cost-effectiveness of different approaches to planning baseline numbers of nurses to roster on general medical/surgical units while using flexible staff to respond to fluctuating demand.Design and SettingWe developed an agent-based simulation model, where units move between being understaffed, adequately staffed or overstaffed as staff supply and demand, measured by the Safer Nursing Care Tool, varies. Staffing shortfalls are addressed firstly by floating staff from overstaffed units, secondly by hiring temporary staff. We compared a standard staffing plan (baseline rosters set to match average demand) with a ‘resilient’ plan set to match higher demand, and a ‘flexible’ plan, set at a lower level. We varied assumptions about temporary staff availability. We estimated the effect of unresolved low staffing on length of stay and death, calculating cost per life saved.ResultsStaffing plans with higher baseline rosters led to higher costs but improved outcomes. Cost savings from low baseline staff largely arose because shifts were left under staffed. Cost effectiveness for higher baseline staff was improved with high temporary staff availability. With limited temporary staff available, the resilient staffing plan (higher baseline staff) cost £9,506 per life saved compared to the standard plan. The standard plan cost £13,967 per life saved compared to the flexible (low baseline) plan. With unlimited temporary staff, the resilient staffing plan cost £5,524 per life saved compared to the standard plan and the standard plan cost £946 per life saved compared with the flexible plan. Cost-effectiveness of higher baseline staffing was more favourable when negative effects of high temporary staffing were modelled.ConclusionFlexible staffing can be guided by shift-by-shift measurement of patient demand, but proper attention must be given to ensure that the baseline number of staff rostered is sufficient.In the face of staff shortages, low baseline staff rosters with high use of flexible staff on hospital wards is not an efficient or effective use of nurses whereas high baseline rosters may be cost-effective. Flexible staffing plans that minimise the number of nurses routinely rostered are likely to harm patients because temporary staff may not be available at short notice.Study registration: ISRCTN 12307968Tweetable abstractEconomic model of hospital wards shows low baseline staff levels with high use of flexible staff are not cost-effective and don’t solve nursing shortages].What is already known?Because nursing is the largest staff group, accounting for a significant proportion of hospital’s variable costs, ward nurse staffing is frequently the target of cost containment measuresStaffing decisions need to address both the baseline staff establishment to roster, and how best to respond to fluctuating demand as patient census and care needs varyFlexible deployment of staff, including floating staff and using temporary hires, has the potential to minimise expenditure while meeting varying patient need, but high use of temporary staff may be associated with adverse outcomes.What this paper addsOur simulation shows that low baseline staff rosters that rely heavily on flexible staff increase the risk of patient death and provide cost savings largely because wards are often left short staffed under real world availability of temporary staff.A staffing plan set to meet average demand appears to be cost effective compared to a plan with a lower baseline but is still associated with frequent short staffing despite the use of flexible deployments.A staffing plan with a higher baseline, set to meet demand 90% of the time, is more resilient in the face of variation and may be highly cost effective

scholarly journals Recovered but Constrained: Narratives of Ghanaian COVID-19 Survivors Experiences and Coping Pathways of Stigma, Discrimination, Social Exclusion and Their Sequels

2021 ◽  
Author(s):  
Roger A. Atinga ◽  
Nafisa Mummy Issifu Alhassan ◽  
Alice Ayawine
Keyword(s):  
Social Exclusion ◽  
Social Life ◽  
Health Anxiety ◽  
Social Institutions ◽  
Middle Income ◽  
The Face ◽  
The Media ◽  
Socio Economic Impact ◽  
And Coping ◽  
Organizational Withdrawal

Background: Research about the coronavirus disease 2019 (COVID-19), its epidemiology and socio-economic impact on populations worldwide has gained attention. However, there is dearth of empirical knowledge in low- and middle-income settings about the pandemic’s impact on survivors, particularly the tension of their everyday life arising from the experiences and consequences of stigma, discrimination and social exclusion, and how they cope with these behavioral adversities. Methods: Realist qualitative approach drawing data from people clinically diagnosed positive of COVID-19, admitted into therapy in a designated treatment facility, and subsequently recovered and discharged for or without follow-up domiciliary care. In-depth interviews were conducted by maintaining a code book for identifying and documenting thematic categories in a progression leading to thematic saturation with 45 participants. Data were transcribed and coded deductively for broad themes at the start before systematically nesting emerging themes into the broad ones with the aid of NVivo 12 software. Results: Everyday lived experiences of the participants were disrupted with acts of indirect stigmatization (against relatives and family members), direct stigmatization (labeling, prejudices and stereotyping), barriers to realizing full social life and discriminatory behaviors across socio-ecological structures (workplace, community, family, and social institutions). These behavioral adversities were associated with self-reported poor health, anxiety and psychological disorders, and frustrations among others. Consequently, supplicatory prayers, societal and organizational withdrawal, aggressive behaviors, supportive counseling, and self-assertive behaviors were adopted to cope and modify the adverse behaviors driven by misinformation and fearful perceptions of the COVID-19 and its contagious proportions. Conclusion: In the face of the analysis, social campaigns and dissemination of toolkits that can trigger behavior change and responsible behaviors toward COVID-19 survivors are proposed to be implemented by health stakeholders, policy and decision makers in partnership with social influencers, the media, and telecoms.

scholarly journals Cenas da precariedade de ontem e de hoje | Scenes of the precariousness of yesterday and today

2021 ◽  
Vol 3 (1) ◽  
pp. 78-92
Author(s):  
José Edilson Amorim
Keyword(s):  
Working Class ◽  
Everyday Life ◽  
20Th Century ◽  
Rio De Janeiro ◽  
The Third ◽  
The Everyday ◽  
The World ◽  
The Face ◽  
The Media ◽  
Media Politics

ResumoA partir de uma crônica de Bráulio Tavares, este artigo reflete sobre cenas da precariedade de ontem e de hoje. A primeira cena está em Lima Barreto, em Recordações do escrivão Isaías Caminha, ao referir a Revolta da Vacina no Rio de Janeiro do século XX, comparada às manifestações de 2013 e 2014 no país; a segunda é a espetacularização da mídia sobre as manifestações de rua em 2013 e 2014, e sobre o processo de impedimento do mandato presidencial de Dilma Rousseff em 2015; a terceira é uma cena da vida cotidiana de uma moça de Brasília em outubro de 2014. As três situações revelam o mundo da classe trabalhadora e seu desamparo em meio ao espetáculo midiático.Palavras-chave: Trabalho. Mídia. Política. Espetáculo. AbstractFrom a chronicle by Bráulio Tavares, this paper reflects about scenes of the precariousness of yesterday and today. The first scene is in Lima Barreto’s novel Recordações do escrivão Isaías Caminha (Memories of the scrivener Isaías Caminha), when referring to the Vaccine Revolt in the Rio de Janeiro of the 20th century, compared to the manifestations of 2013 and 2014 in Brazil; the second is about the media spectacularization of the street manifestations between 2013 e 2014 in Brazil, and also on Dilma Rousseff's impeachment process in 2015; the third one is from the everyday life of a girl from Brasília in October of 2014. All those three situations reveal the world of the working class and its helplessness in the face of the media spectacularization.Keywords: Work. Media. Politics. Spectacle.

scholarly journals Rumours in a Situation of Political Conflict: Catalonia and Its Referendum of Self-Determination

2021 ◽  
Vol 84 ◽  
pp. 25-48
Author(s):  
Emili Samper ◽  
◽  
Carme Oriol ◽  
Keyword(s):  
Political Conflict ◽  
Self Determination ◽  
The Political ◽  
Independent State ◽  
The Face ◽  
The Media

Catalonia is in a situation of political conflict with the Spanish State regarding its right to self-determination, a conflict that has been exacerbated in recent years by the growing demand from a part of Catalan society for an independent state. Throughout this situation rumours have appeared in relation to events as they unfold. One of the key moments in the conflict was the referendum on self-determination, which was approved, prepared, and held on 1 October 2017, in the face of continuous opposition from the Spanish State. The tensions, uncertainties, and fears experienced by those in favour of the referendum were fuelled by rumours that in many cases were ultimately proven to be false. The present paper will analyse the rumours that emerged in relation to the referendum and the political atmosphere at that time. The study will analyse the rumours relating to aspects such as the logistics required to hold the referendum, the key figures in the process, the organizations that support it and the actions of the media, among others.

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