Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks

2017 ◽  
pp. 1-15
Author(s):  
Richard E. Wilson
Keyword(s):  
Energy Drinks ◽  
Strategy Development ◽  
Sporting Events ◽  
Dominant Position ◽  
Carbonated Soft Drinks ◽  
Retail Channel ◽  
Cost Efficiencies ◽  
Consumer Markets ◽  
Core Line ◽  
The Cost

How does a mature business develop new growth markets, assuming it already has new products? That was the challenge facing The Coca-Cola Company and its global system of bottlers in the 2000s when demand for its core line of carbonated soft drinks flattened. The Australian bottler, Amatil, pinned its hopes on energy drinks, a fast-growth, youth-oriented category that was capturing headlines and share away from traditional products. To wrest control from the upstart brands that originated them, Amatil was targeting the retail context where young people congregated and formed their preferences, in pubs, nightclubs, healthclubs, and sporting events. This international case explores the challenges encountered when a mature company with considerable distribution assets, well-honed systems, and entrenched operating procedures attempts to sell into an underserved retail channel with requirements quite unlike those of the company's mainstream buyers. How does it attract market interest? How does it develop new routes-to-market without undercutting the cost efficiencies and delivery value that have earned it dominant position elsewhere? How does it win over what could be its core customers of the future without alienating today's faithful? These are just some of the questions that Amatil management was determined to solve.Understand issues related to retail channel strategy development in fast-changing international consumer markets, and the challenges of adapting legacy routes-to-market systems to changing consumer demands.

Stihl Incorporated: Go-to-Market Strategy for Next-Generation Consumers

2017 ◽  
pp. 1-32
Author(s):  
Richard E. Wilson
Keyword(s):  
Generation X ◽  
Distribution System ◽  
Single Channel ◽  
High Volume ◽  
Strategy Development ◽  
Market Strategy ◽  
Retail Channel ◽  
Consumer Markets ◽  
Home Depot ◽  
Yard Maintenance

Andreas Stihl AG is the world's leading manufacturer of chain saws and other outdoor handheld power equipment. Based on marketing challenges in its high-volume retail channel—mass merchants such as The Home Depot and Lowe's—Stihl's U.S. unit has narrowed its distribution system to a single channel: independent retail dealers specializing in yard maintenance equipment. This risky and highly publicized decision has proved extremely successful, raising profits, attracting more dealers into exclusive relationships with Stihl, and strengthening the brand's top-quality positioning. But Stihl management are concerned that this channel system may not fit tomorrow's demographics, dominated by homeowners from the so-called Generation X and Generation Y. The case outlines Stihl's business and channel systems and customer needs, then poses a series of questions that management believes must be answered to determine whether to maintain or move away from reliance on its specialty retailers and how to adapt its system.To understand issues related to retail channel strategy development in fast-changing consumer markets, as well as the challenges of adapting legacy routes-to-market systems to changing consumer service output demands.

scholarly journals Investment in Agriculture: Methodology and Assessment

2019 ◽  
Vol 8 (2) ◽  
pp. 4680-4684
Keyword(s):  
Policy Development ◽  
Crop Production ◽  
Government Regulation ◽  
Food Policy ◽  
Strategy Development ◽  
Industrial Complex ◽  
Investment Activity ◽  
Security Issues ◽  
Bank Deposits ◽  
The Cost

Food security issues have been addressed by many scientists in the framework of food policy development and government regulation of agro-industrial complex (agribusiness), where investment in agribusiness is the cost, expressed in monetary form, whose results are manifested over a long period of time or after a long period.The purpose of the article is to formulate a system of indicators for the analysis of agriculture when developing food policy.Methods. Application of modeling in the course of strategy development in investment activity allows taking into account the specifics of economic activity of agricultural enterprises and variability of efficiency. Results/Conclusion The main types of investment in agriculture are:  capital contributions in the form of investments of financial and material and technical resources in the reproduction of fixed assets, soil fertility, and water resources through new construction, expanded technical re-equipment, and maintenance of existing production;  investing capital in the creation of inventories;  financial resources in the form of shares, bonds and other securities, as well as the cost of the acquisition of treasures and bank deposits, financial assets. When developing food policy, the analysis of indicators characterizing the agricultural organization's performance allows obtaining consolidated indicator. Combining three integrated indicators calculated for each block of indicators (Block 1 – Analysis of crop production; Block 2 – Analysis of animal production; and Block 3 – Analysis of agricultural organizations performance), into consolidated indicator allows assessing the development of agriculture in general.

scholarly journals Growth Performance and Resource Use Efficiency in Cauliflower Production: A Micro level Study

2020 ◽  
Vol 8 (1) ◽  
pp. 30-38
Author(s):  
Renu Kumari ◽  
R.R. Mishra ◽  
D.K. Sinha ◽  
Nasim Ahmad
Keyword(s):  
Resource Use ◽  
Minimum Cost ◽  
Field Trials ◽  
Production Performance ◽  
Resource Use Efficiency ◽  
Awareness Campaigns ◽  
Cost Efficiencies ◽  
Use Efficiency ◽  
Cost Of Production ◽  
The Cost

The study gives insights on production performance of one of Bihar’s most important vegetable, the cauliflower. Compound annual growth in area, production and productivity of cauliflower were analyzed to investigate the expansion or shrinkage of the cauliflower in Samastipur district of Bihar as well as for the entire state. In this investigation, resource use efficiency of the respondent farmers were also calculated to know whether the farmers are operating technically, allocatively or cost effectively or not in production of cauliflower in the study area. Significant positive growth in area, production and productivity of cauliflower in Bihar was observed during the period of investigation. The growth in area, production and productivity of cauliflower exhibited almost similar trend in case of Samastipur district. The analysis of resource use efficiency of cauliflower production revealed that the mean level of technical, allocative and cost efficiencies of all the sample respondents were estimated at 0.67, 0.61 and 0.41 which implied that the cauliflower growers could decrease the current input by 33.00%, reduce the cost of production of cauliflower by 39.00% for which they would have to be more aware of relative input prices prevailing in the market, while deciding upon quantum of various inputs, and reduce the current cost of the produce by 59.00% to achieve a potential minimum cost of production relative to the efficient farmers given current level of output. In this way the efficiency scores suggest that there is a considerable scope for decreasing inputs and thereby reducing the cost of production in cauliflower cultivation in the study area. The study pointed out that the farmers in the study area were not properly aware about the package of practices of cultivation of cauliflower and under or over utilizing the resources of productivity causing gap in output of the crop. Proper farmer's field trials and awareness campaigns on improved practices and correct method of use of inputs need to be imparted which will ultimately benefit the producers.

scholarly journals Penerapan Pendekatan Rule Of Reason Oleh Kppu Dalam Dugaan Pengenaan Harga Eksesif (Studi Kasus Putusan KPPU Nomor Perkara 03/Kppu-I/2017)

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Indra Sanjaya
Keyword(s):  
Market Power ◽  
Public Interest ◽  
Dominant Position ◽  
The Public ◽  
Rule Of Reason ◽  
Per Se ◽  
Abuse Of Dominant Position ◽  
The Cost ◽  
Case Number

To assess whether a particular action of a business actor violates the provisions in Statute Number 5 of 1999, the KPPU and the Court may apply the per se illegal approach or rule of reason, depending on the formulation of the provisions allegedly violated. The rule of reason approach is an approach used by business competition authorities to make an evaluation of the consequences of certain agreements or business activities, to determine whether an agreement or activity is inhibiting or supporting competition. This paper analyzes the rule of reason approach applied by KPPU in cases with Case Number 03 / KPPU-I / 2017 to determine whether PT. Angkasa Pura II (Persero) which does not reduce the cost of shipping and taking cargo at Kualanamu Airport, even though its workload has been reduced, can be classified as a form of monopolization and constitutes a violation of the provisions of Article 17 paragraph (1) and paragraph (2) of Statute Number 5 of 1999. The results of the study showed that the application of the rule of reason by KPPU was carried out through 4 (four) steps, namely: (1). Market identification; (2) Identification of market power; (3) Identification of abuse of dominant position; (4) Identification of impacts on the public interest. Through the application of the rule of reason, KPPU decides that the actions of PT. Angkasa Pura II is a form of monopolization and that the action fulfills the elements in Article 17 paragraph (1) and (2) of Statute Number 5 of 1999.

scholarly journals Spectrophotometric determining of caffeine content in the selection of teas, soft and energy drinks available on the Croatian market

Food Research ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 325-330
Author(s):  
N. Vuletic ◽  
L. Bardic ◽  
R. Odzak
Keyword(s):  
Black Tea ◽  
Energy Drinks ◽  
Energy Drink ◽  
Soft Drinks ◽  
Caffeine Concentration ◽  
Beverage Samples ◽  
Caffeine Content ◽  
Carbonated Soft Drinks ◽  
Three Samples ◽  
Selection Of

This study aimed to determine concentrations of caffeine in the samples of the selected brands of teas, soft carbonated and energy drinks that are commercially available on the Croatian market. Quantitative analysis of caffeine content in the chosen beverage samples was done with UV/Vis spectrophotometric method. Chloroform was used as the solvent and concentrations of caffeine were measured at the wavelength of 274 nm for three samples of each of the selected beverages. Among the analyzed tea samples the highest caffeine concentration was found in Franck's Black Tea (1471.021 ppm) and the lowest in Naturavita's Green Tea with Ginger (588.138 ppm). Between the analyzed carbonated soft drinks, the highest caffeine concentration was measured in Fresh Cola (136.036 ppm) and the lowest in Sky Cola (48.198 ppm). The highest caffeine concentration in the analyzed energy drink samples was measured in Hell energy drink (394.670 ppm) while the lowest was in Coca Cola Energy drink (173.574 ppm). The results of this study gave preliminary information about caffeine levels in often consumed teas, carbonated soft drinks and energy drinks in Croatia. The caffeine content in the analyzed teas and drink samples in this study was under the allowed one except for Red Bull and Hell.

scholarly journals Greener cement sector and potential climate strategy development between 2015-2030 (Hungarian case study)

2015 ◽  
Vol 9 (4) ◽  
pp. 65-74
Author(s):  
Mária Böröcz ◽  
Bálint Horváth ◽  
Boglárka Herczeg ◽  
Attila Kovács
Keyword(s):  
Industrial Production ◽  
Jel Classification ◽  
Economic Effects ◽  
Strategy Development ◽  
Production Volume ◽  
The European Union ◽  
Renewable Energy Resources ◽  
Business Efficiency ◽  
Technological Developments ◽  
The Cost

Advancing the domestic industrial production towards a sustainable, resource-preserving direction can become an important pillar to support competitiveness in the European Union, as well as in Hungary. Reaching the de-carbonization goals for industrial production via lowering the production volume may result in less desirable macro-economic effects, so decisions which concern the industry require a lot of attention from the climate policy as well. In the case of the cement sector, economic actors have to be motivated to make energy-efficiency investments and technology developments, which also show promise in terms of business efficiency. In the more natural-resource-intensive branches of the industry, both innovations and technological developments will be required to reduce the amount of used non-renewable energy resources, keep it in the industrial cycle, and reduce environmental load. The importance of greener cement will be essential in the near future to reduce the sector’s CO2 emission levels. We need to identify more sector branches which relate to sustainability, which can aid the country in establishing long-term competitiveness that points towards the de-carbonization goals. The cost-efficiency aspects of this development process are the most tedious questions in today’s business planning. JEL classification: Q55

scholarly journals DEVELOPMENT OF THE MODE OF MASHING KVASS BASED ON BUCKWHEAT RAW MATERIALS

2021 ◽  
Vol 2 (446) ◽  
pp. 135-141
Author(s):  
A.A. Makenova ◽  
A.K. Kekibaeva
Keyword(s):  
Raw Materials ◽  
Soft Drinks ◽  
High Concentration ◽  
Barley Malt ◽  
Carbonated Soft Drinks ◽  
Wide Range ◽  
Intermittent Heating ◽  
The Republic ◽  
Increasing Demand ◽  
The Cost

The preparation of soft drinks is an actively developing branch of the food industry in the Republic of Kazakhstan. To meet the interests of all producers, the enterprises annually produce a large number of non-alcoholic products. To maintain a healthy competition of the enterprise for preparation of soft drinks, create and apply the technology not previously known and expand the assortment of products annually. One of the most popular segments of this market is kvass. This is mainly due to the fact that all over the world there is an increasing demand for products made from natural raw materials, prepared without the addition of any synthetic additives and ingredients. In recent years, there has been an active increase in the consumption of kvass and its replacement with a large share of the market of carbonated soft drinks. The domestic kvass market is very rich and diverse, but there is a problem with the lack of functional drinks for certain groups of citizens. Creating a wide range of functional food products, including beverages, is becoming feasible. At the same time, in the production of kvass, it is important to use non-traditional raw materials, including buckwheat, the introduction of which in the kvass technology allows you to significantly expand the product range. A distinctive feature of buckwheat, which determines the prospects for use in the production of kvass, is its chemical composition. It is rich in vitamins and is considered an important source of antioxidants due to its high concentration of flavonoids. Buckwheat contains rutin, quercetin, folic acid, quercitrin, hyperoside. Thus, the replacement of barley malt with buckwheat contributes to an increase in the proportion of natural flavonoids in the drink, and therefore in the human diet. In this article, studies have been conducted to study the effect of the dose of buckwheat, buckwheat flakes, buckwheat malt and methods of their pretreatment on the effectiveness of the mashing process, when using it as an unsalted material. Buckwheat grains, buckwheat flakes and buckwheat malt were used in the work. Studies of mashing modes and indicators that determine their effectiveness have shown that the use of buckwheat malt in the backfill is more optimal than buckwheat grain. Studies have shown that the most economical and promising when using extruded buckwheat flakes as an unsalted material is the use of a single-boil mashing mode. However, the use of such raw materials is possible in concentrations not exceeding 30% of the backfill. If you need to increase the proportion of buckwheat in the backfill, you should use buckwheat malt. In this case, it is necessary to apply a mashing mode with intermittent heating, which is likely to compensate for the cost of producing malt from buckwheat grain.

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