Building society case study: planning and forecasting

Balance Sheet ◽  
2001 ◽  
Vol 9 (3) ◽  
pp. 39-41
Author(s):  
Abby Kyte
Keyword(s):  
Building Society ◽  
Study Planning

Case Study: Planning for Monitoring PCTs

10.28929/045 ◽  
2017 ◽  
Author(s):  
Susan Ellenberg ◽  
Jeremy Sugarman ◽  
Doug Zatzick
Keyword(s):  
Study Planning

Quantifying the Campaign Performance: A Case Study

1990 ◽  
Vol 8 (6) ◽  
pp. 30-34 ◽  
Author(s):  
Tim J. Hughes
Keyword(s):  
Financial Services ◽  
Daily Basis ◽  
Direct Mail ◽  
Building Society ◽  
Sales Channels ◽  
Unique Position ◽  
Tv Advertising ◽  
Marketing Activities ◽  
Regional Branch

Financial services companies are in a unique position to measure the performance of their marketing activities. Marketing is still relatively new in this sector and marketers need to support their case with figures. A case study of how a Building Society sold an investment bond is given to demonstrate how sales can be measured through different channels. The sales channels were: branches, direct mail, newspaper advertising and telesales. Examples of pro formas are given to demonstrate what information can be gained with the benefit of forward planning. Some information may be needed on a daily basis while more detailed information may be weekly or monthly. Every method by which sales can be measured and attributed to advertising should be examined for every campaign. TV advertising is sometimes difficult to quantify. However, with a regional branch network often sales results can be judged, and an example of a method of calculating this is given.

Guineaworm control case study: Planning a multi-strategy approach

1991 ◽  
Vol 32 (12) ◽  
pp. 1319-1326 ◽  
Author(s):  
William R. Brieger ◽  
Jayashree Ramakrishna ◽  
Joshua D. Adeniyi ◽  
M.K.C. Sridhar ◽  
Oladele O. Kale
Keyword(s):  
Control Case ◽  
Study Planning

Academic independence, freedom and ‘enlightenment’: The case of accounting research

2018 ◽  
Vol 24 (4) ◽  
pp. 591-609 ◽  
Author(s):  
Paul Barnes
Keyword(s):  
United Kingdom ◽  
Conflicts Of Interest ◽  
Public Funding ◽  
Policy Issue ◽  
The United States ◽  
Building Society ◽  
Accounting Research ◽  
The United Kingdom ◽  
Mutual Organization

This article examines the problem of academic freedom in a rather unlikely area: accounting and historical accounting research. It discusses some cases in the United States and the United Kingdom where accounting research led to controversy and tells the story of a PhD student (the author) sued for libel in 1986 for his research concerning a policy issue, the subject of public debate, and related to conflicts of interest for directors of a mutual organization (a building society) and their use of its funds. It shows how ‘managerial diversion’ was discovered, how the libel suit was successfully defended and how the law was changed. While academic independence issues have always existed and across disciplines, the case and discussion largely relate to the 1980s in the United Kingdom when universities suffered savage cutbacks in public funding and the imposition of ‘reforms’. The case study illustrates, and the article discusses these issues as they relate to the state of modern universities and the pressures on academics.

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