scholarly journals Preference Refinement after a Budget Contraction

2020 ◽  
Vol 47 (3) ◽  
pp. 412-430
Author(s):  
Gretchen R Ross ◽  
Margaret G Meloy ◽  
Kurt A Carlson
Keyword(s):  
Boundary Conditions ◽  
Coping Strategy ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Resource Loss ◽  
Time Space ◽  
The Moment ◽  
Refinement Effect ◽  
Rule Out ◽  
What Matters

Abstract How does coping with a resource loss of time, space, or money change a consumer? In the current work, we argue that resource losses that give rise to budget contractions require a coping strategy that not only influences choice in the moment but also changes underlying consumer preferences. We show that the preference restructuring that occurs when coping with a budget loss also leads to stabilization of preferences. Specifically, a consumer who allocates a budget to a set of items prior to a budget contraction and allocates that same budget post-contraction when the budget is fully restored will allocate the restored budget to fewer options in the set. Coping with the contraction helps consumers prioritize what matters to them, leading to refinement of preference. This within-consumer preference refinement effect exists for budgets of time, space, and money. We identify boundary conditions (i.e., significant budget contractions and self-determined contraction allocations are necessary for prioritization to occur) and rule out non-prioritization explanations (e.g., anchoring and under-adjusting). These findings suggest that marketers should focus on capturing consumers who are dealing with budget contractions as this is one of the moments where individuals revisit and rediscover what matters most to them.

scholarly journals Diversity in Nutrient Content and Consumer Preferences of Sensory Attributes of Peanut (Arachis hypogaea L.) Varieties in Ugandan Agroecosystems

2021 ◽  
Vol 13 (5) ◽  
pp. 2658
Author(s):  
Rose Nankya ◽  
John W. Mulumba ◽  
Hannington Lwandasa ◽  
Moses Matovu ◽  
Brian Isabirye ◽  
...  
Keyword(s):  
Arachis Hypogaea ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Nutrient Content ◽  
Intraspecific Diversity ◽  
Laboratory Evaluation ◽  
Organoleptic Characteristics ◽  
Arachis Hypogaea L ◽  
Cultivated Peanut ◽  
Nutrient Amounts

The cultivated peanut (Arachis hypogaea L.) is one of the most widely consumed legumes globally due to its nutrient content, taste, and affordability. Nutrient composition and consumer preference were determined for twenty local farmer (landrace) and commercial peanut varieties grown in the Nakaseke and Nakasongola districts of the central wooded savanna of Uganda through sensory and laboratory evaluation. Significant differences in nutrient content (p < 0.05) among peanut varieties were found within and across sites. A significant relationship between nutrient content and consumer preference for varieties within and across sites was also realized (Wilk’s lambda = 0.05, p = 0.00). The differences in nutrient content influenced key organoleptic characteristics, including taste, crunchiness, appearance, and soup aroma, which contributed to why consumers may prefer certain varieties to others. Gender differences in variety selection were significantly related to consumer preference for the crunchiness of roasted peanut varieties (F = 5.7, p = 0.016). The results imply that selecting different varieties of peanuts enables consumers to receive different nutrient amounts, while experiencing variety uniqueness. The promotion of peanut intraspecific diversity is crucial for improved nutrition, organoleptic appreciation and the livelihood of those engaged in peanut value chains, especially for the actors who specialize in different peanut products. The conservation of peanut diversity will ensure that the present and future generations benefit from the nutritional content and organoleptic enjoyment that is linked to unique peanut varieties.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

scholarly journals Identifying the Optimal Application Rate of Three Fertilizers Used to Grow New Guinea Impatiens

2016 ◽  
Vol 34 (4) ◽  
pp. 118-122
Author(s):  
A.K. Ostrom ◽  
C.C. Pasian
Keyword(s):  
Controlled Release ◽  
Consumer Preferences ◽  
Tap Water ◽  
Consumer Preference ◽  
New Guinea ◽  
Water Soluble ◽  
Plant Weight ◽  
Preference Ratings ◽  
New Guinea Impatiens

This manuscript describes the effect of controlled-release, and water-soluble fertilizers on the growth and quality of New Guinea impatiens (NGI) (Impatiens hawkeri Bull.). Three different fertilizers were applied at three rates each in order to investigate their effect on growth and quality of ‘Paradise New Red.’ NGI. Fertilizer treatments included 1) a 20-4.4-16.6 water-soluble fertilizer (WSF), 2) a 10-1.8-2.5 soybean-based fertilizer (SBF), and 3) a 15-4-10, three-to four-month longevity controlled-release fertilizer (CRF). CRF was applied as a pre-plant at 1×, 0.75×, and 0.5× the label rate. WSF and SBF fertigation rates of 75, 150, and 250 mg·L−1 N (75, 150, and 250 ppm N), respectively, were used based on a common range of fertigation rates in a greenhouse setting from what is considered relatively low, moderate, and high for NGI production. Plants were irrigated or fertigated by hand every 1 to 5 days as needed, based on environmental conditions and plant size, with either approximately 300 mL (10.4 oz) of either tap water or a fertilizer solution. SPAD readings, above ground plant weight, consumer preference ratings, and cumulative flower number were measured and used to calculate a quality index (QI). Optimal fertilizer rates as determined by the QI were found to be 1) CRF at 7.11 kg·m−3 (11.8 lb·yd−3), 2) SBF at 150 mg·L−1 (150 ppm) N, and 3) WSF at 75 mg·L−1 (75 ppm) N. With the application method used in this work, the WSF was more efficient than the SBF because it produced high quality plants with less fertilizer applied. While for the most part overall consumer preference ratings coincided with plant dry weight, there were some exceptions, indicating that consumers can prefer plants that are not necessary the largest as indicated by their dry weights. Consumer preferences may not coincide with typical plant parameters of plant growth all the time. Consumer preferences should be always considered in an industry that sell its products based mainly on their appearance.

scholarly journals The boundary between the domains of the Kosaca and the Brankovic south of the Tara river

Balcanica ◽  
2004 ◽  
pp. 91-158
Author(s):  
Milos Lukovic
Keyword(s):  
Nineteenth Century ◽  
River Valley ◽  
Historical Sources ◽  
Accurate Identification ◽  
Long Period ◽  
Feudal Lord ◽  
History Of ◽  
The Moment ◽  
The Village ◽  
Rule Out

With the partitioning in 1373 of the domain of Nikola Altomanovic, a Serbian feudal lord, the old political core of the Serbian heartland was shattered and the feudal Bosnian state considerably extended to the east. The region was crossed by the Tara river, mostly along the southeast-northwest "Dinaric course". Although the line along which Altomanovic?s domain was partitioned has been discussed on several occasions and over a comparatively long period, analyses show that the identification of its section south of the Tara is still burdened by a number of unanswered questions, which are the topic of this paper. An accurate identification of this historical boundary is of interest not only to historiography, but also to archaeology ethnology, philology (the history of language and dialectology in particular) and other related disciplines. The charters of Alphonse V and Friedrich III concerning the domain of herceg Stefan Vukcic Kosaca, and other historical sources relating to the estates of the Kosaca cannot reliably con?rm that the zupa of Moraca belonged to the Kosaca domain. The castrum Moratsky and the civitate Morachij from the two charters stand for the fortress near the village of Gornje Morakovo in the zupa of Niksic known as Mrakovac in the nineteenth century, and as Jerinin Grad/Jerina?s Castle in recent times. The zupa of Moraca, as well as the neighbouring Zupa of Brskovo in the Tara river valley, belonged to the domain of the Brankovic from the moment the territory of zupan Nikola Altomanovic was partitioned until 1455, when the Turks ?nally conquered the region thereby ending the 60-year period of dual, Serbian-Turkish, rule. Out of the domain of the Brankovic the Turks created two temporary territorial units: Krajiste of Issa-bey Ishakovic and the Vlk district (the latter subsequently became the san?ak of Vucitrn). The zupa of Moraca became part of Issa-bey Ishakovic?s domain, and was registered as such, although the fact is more di?cult to see from the surviving Turkish cadastral record. The zupa of Moraca did not belong to the vilayet of Hersek, originally established by the Turks within their temporary vilayet system after most of the Kosaca domain had been seized. It was only with the establishing of the San?ak of Herzegovina that three nahiyes which formerly constituted the Zupa of Moraca (Donja/Lower Moraca, Gornja/Upper Moraca and Rovci) were detached from Issa-bey?s territory and included into the San?ak of Hercegovina. It was then that they were registered as part of that San?ak and began to be regarded as being part of Herzegovina.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals Development of domestic brands in the fashion market

2021 ◽  
Vol 94 ◽  
pp. 01011
Author(s):  
Anastasiya Melnikova
Keyword(s):  
Significant Contribution ◽  
Consumer Preferences ◽  
Fashion Industry ◽  
The Moment ◽  
Foreign Brands

This article deals with the analysis of the development of domestic brands in the fashion market. At the moment, foreign brands prevail in this market. However, based on the experience of a number of countries, we can say that the fashion industry can make a significant contribution to a country's GDP. This research examines the development of brands in terms of their relevance and recognition among potential consumers. As a result, conclusions are drawn about consumer preferences and the most effective methods of taking on the market.

scholarly journals PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS

2020 ◽  
Vol 1 (3) ◽  
pp. 149-154
Author(s):  
Himmatul Miftah ◽  
Ita Novita ◽  
H Tsuwaibah ◽  
M. A. Sunaryo
Keyword(s):  
Consumer Behavior ◽  
Herbal Medicine ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Medicinal Products ◽  
Product Attributes ◽  
Herbal Medicinal Products ◽  
Herbal Medicine Product ◽  
Close Relationship ◽  
Herbal Medicinal

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.   Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance

Evaluation of hedonic scores and R-indices for visual, flavour and texture preferences of apple cultivars by British Columbian and Nova Scotian consumers

1999 ◽  
Vol 79 (3) ◽  
pp. 395-399 ◽  
Author(s):  
M. A. Cliff ◽  
K. Sanford ◽  
E. Johnston
Keyword(s):  
Regional Differences ◽  
Consumer Preferences ◽  
Block Design ◽  
Consumer Preference ◽  
Incomplete Block Design ◽  
Visual Preferences ◽  
Apple Cultivars ◽  
Carry Over ◽  
Hedonic Scale ◽  
Nova Scotian

Apple preferences were examined for regional, cultivar and order-of presentation effects. Seven apple cultivars, four (Honeycrisp, Fiesta, Cortland and Sinta) grown in Nova Scotia (NS) and three (Creston, Silken and Gala) grown in British Columbia (BC) were evaluated for visual, flavour and texture preferences using a nine-point hedonic scale. In both locations, 126 consumers evaluated all seven cultivars for their visual preferences and four of the seven cultivars for their flavour and texture preferences, using an incomplete-block design balanced for presentation order and carry-over effects. On average, the flavour and texture scores of NS consumers were higher than those of BC consumers. Regional differences were most pronounced for visual preferences, with BC consumers preferring Gala and Creston (BC-grown cultivars) and NS consumers preferring Fiesta and Cortland (NS-grown cultivars). Despite these differences, three of the four top-rated cultivars were identical (Gala, Fiesta and Cortland). Flavour preferences were the most similar, with Gala, Silken, Creston and Cortland being preferred by both NS and BC consumers. Regional differences for texture preferences were less pronounced than those for visual preferences, with Creston preferred by both groups. The BC consumers preferred the texture of Silken and Creston, while the NS consumers preferred the texture of Creston, Honeycrisp, Cortland and Gala. Results from the nine-point hedonic scale were correlated with results from the four-point R-index scale. Correlations were highest when discrimination among the cultivars was greatest. Both methodologies effectively quantified consumer preferences, with hedonic scores expressing results in relative terms and the R-index expressing results as probabilities. Key words: Sensory evaluation, consumer preference, apple-cultivar preference, R-index

Continuing Progress into the Future

2021 ◽  
pp. 221-234
Author(s):  
Heather Thompson-Brenner ◽  
Melanie Smith ◽  
Gayle Brooks ◽  
Dee Ross Franklin ◽  
Hallie Espel-Huynh ◽  
...  
Keyword(s):  
Coping Strategy ◽  
Treatment Program ◽  
Relapse Prevention ◽  
Initial Treatment ◽  
Treatment Goals ◽  
Final Session ◽  
Practice Plan ◽  
The Moment ◽  
The Way

This final session looks at relapse prevention. Clients begin by reviewing the important takeaways from this treatment program, such as (1) all emotions provide information that can motivate us to take action in helpful ways; (2) staying present in the moment and taking a nonjudgmental view of our emotions can help to prevent emotions from increasing in intensity; (3) the way we think about a situation influences how we feel, and how we feel affects the way we interpret a situation; and (4) although avoiding uncomfortable emotion experiences can work well in the short term, it isn’t an effective long-term coping strategy. Clients then evaluate their progress, revisit their initial treatment goals, and develop a practice plan.

The Impact of Consumer Preference Distributions on Dynamic Electricity Pricing for Residential Demand Response

2019 ◽  
Author(s):  
Samuel Dunbar ◽  
Scott Ferguson
Keyword(s):  
Demand Response ◽  
Dynamic Pricing ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Population Level ◽  
Economic Incentives ◽  
System Level ◽  
Renewable Energy Resources ◽  
Product Use ◽  
The Impact

Abstract Demand Response (DR) is the adjustment of consumer electricity demand through the deployment of one or more strategies, e.g. direct load control, policy implementation, dynamic pricing, or other economic incentives. Widespread implementation of DR is a promising solution for addressing energy challenges such as the integration of intermittent renewable energy resources, reducing capacity cost, and improving grid reliability. Understanding residential consumer preferences for shifting product usage and how these preferences are distributed amongst a population are key to predicting the effectiveness of different DR strategies. In addition, there is a need for a better understanding of how different DR programs, system level objectives, and preference distributions will impact different segments of consumers within a population. Specifically, the impacts on their product use behavior and electricity bill. To address this challenge, a product based approach to modeling consumer decisions about altering their electricity consumption is proposed, which links consumer value to their products, instead of directly to the amount of electricity they consume. This model is then used to demonstrate how population level preference distributions for altering product use impact system level objectives.

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