scholarly journals Change in Metaphorical Framing: Metaphors of TRade in 225 Years of State of the Union Addresses (1790–2014)

2018 ◽  
Vol 41 (2) ◽  
pp. 260-279 ◽  
Author(s):  
Christian Burgers ◽  
Kathleen Ahrens
Keyword(s):  
Relative Frequency ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
State Of The Union ◽  
Metaphor Theory ◽  
Time Periods ◽  
Diachronic Analysis ◽  
Types Of Change ◽  
Over Time

AbstractThe literature provides diverging perspectives on the universality and stability of economic metaphors over time. This article contains a diachronic analysis of economic metaphors describing trade in a corpus of 225 years of US State of the Union addresses (1790–2014). We focused on two types of change: (i) replacement of a source domain by another domain and (ii) change in mapping within a source domain. In our corpus, five source domains of trade were predominant: (i) PhysicalObject, (ii) Building, (iii) Container, (iv) Journey, and (v) LivingBeing. Only the relative frequency of the Container source domain was related to time. Additionally, mappings between source and target domains were mostly stable. Nevertheless, our analyses suggest that the Trade metaphors in our corpus are related to concreteness in a more nuanced way as typically assumed in conceptual metaphor theory: metaphors high in the concreteness dimension of physicality and low in the concreteness dimension of specificity are likeliest to be used over longer time periods, by providing communicators with freedom to adjust the metaphor to changing societal circumstances.

scholarly journals Le metafore di intensificazione in russo: la realizzazione linguistica del concetto di COMPLETEZZA

2018 ◽  
pp. 95-106
Author(s):  
Valentina Benigni
Keyword(s):  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Wide Range ◽  
Metaphor Theory ◽  
Round Form

Adopting a data based approach, the study explores Russian intensifying metaphors of COMPLETENESS. A wide range of instantiations of the metaphor of COMPLETENESS is analyzed within the framework of Conceptual Metaphor Theory (Lakoff & Johnson 1980), comprising achievement of a result (soveršennyj idiot), filled container (nabityj durak) and round form (kruglyj otličnik). The contrastive perspective (Russian-English-Italian) provides new insights on the mapping of the source domain of COMPLETENESS onto the target domain of INTENSITY in different languages and cultures.

scholarly journals Analysis of Political Metaphors in Donald J. Trump’s State of the Union Address in 2020

2021 ◽  
pp. 69-73
Author(s):  
Tang Bingyu
Keyword(s):  
Conceptual Metaphor ◽  
The State ◽  
The Political ◽  
Cognitive Analysis ◽  
Conceptual Metaphor Theory ◽  
State Of The Union ◽  
Metaphor Theory ◽  
George Lakoff ◽  
The Masses ◽  
The Relationship

On the basis of Conceptual Metaphor Theory proposed by George Lakoff and Mark Johnson, this paper conducts a cognitive analysis of conceptual metaphors in Donald J. Trump’s State of the Union Address in 2020, aiming to explain the metaphors in the State of the Union Address, reveal the political intentions hidden behind the metaphors, and construe the relationship between politics and metaphor. It is found that the metaphors in this State of the Union Address are: CONFLICT metaphors, BUILDING metaphor, JOURNEY metaphors, ORIENTATIONAL metaphors, and PLANT metaphors. Through the analysis, this paper concludes that conceptual metaphor has the function of persuading the masses and shaping the image of politicians. At the same time, this paper also finds that politics restricts the choice and application of metaphor.

scholarly journals On the neo-Vedanta as reconceptualised by Vivekananda in his Complete Works: A cognitive linguistic analysis in light of Conceptual Metaphor Theory

Literator ◽  
2019 ◽  
Vol 40 (1) ◽  
Author(s):  
Suren Naicker
Keyword(s):  
Representative Sample ◽  
Conceptual Metaphor ◽  
Linguistic Analysis ◽  
Religious Discourse ◽  
Cognitive Semantics ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphorical Language ◽  
Metaphor Theory

This article investigates the use of metaphorical language in The Complete Works of Swami Vivekananda (henceforth CW). Vivekananda is one of the most important modern-day Hindu scholars because his interpretation of ancient Hindu scriptural lore has been very influential. Vivekananda’s influence was part of the motivation for choosing his CW as the empirical domain for the current study. AntConc software was used to mine Vivekananda’s CW for water-related terms, which seemed to have a predilection for metaphoricity. Which terms to search for specifically was determined after a manual reading of a sample from the CW. The data were then tagged using a convention inspired by the well-known Metaphor Identification Procedure – Vrije University (MIPVU). Then, a representative sample of the data was chosen, and the metaphors were mapped and analysed thematically. Five of these are referred to in this article, but special emphasis is placed on the theme of the Vedanta philosophy as the basis for neo-Hinduism, which has become synonymous with contemporary Hinduism, with Yoga as the practical wing, and Vedanta as the ideological basis for the practice; this aspect is expounded upon in more detail. The study’s main aim was therefore to investigate whether Hindu religious discourse uses metaphors to explain abstract religious concepts in a specific way, and indeed one of the main findings was the pervasiveness of water as a source domain. Hence, the key finding in this article is that neo-Hindu thought, as reconceptualised by Vivekananda, relies heavily on the water frame (as is convention in the field of Cognitive Semantics, conceptual domains are written in upper case, including hypothetical frames and conceptual metaphors), which is not as pervasive in other religio-philosophical traditions.

scholarly journals Improving Students’ Metaphor Interpretation: A Conceptual Metaphor Approach to Interpret Metaphors in the Song Titanium (2011)

2017 ◽  
Vol 4 (1) ◽  
pp. 30-36
Author(s):  
Muhammad Adam
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Metaphor Theory ◽  
Data Source ◽  
Metaphor Interpretation

This research is conducted to measure how participants’ understanding to a source domain of metaphor will help them to better interpret metaphor in “Titanium” song by using the Conceptual Metaphor Theory (CMT). The CMT approach is introduced by explicitly explain the characteristic of source domain of metaphor to participants. The participants of this research are 10 students of semester V of Faculty of Letters – University of Balikpapan, all native Indonesian speakers. This research is qualitative research, and uses the participants’ written answer as data source. Based on the data analysis, it is concluded that by understanding the source domain of metaphor, participants have a better and improved understanding in interpreting metaphor. In other words, the participants’ comprehension to the intended message of metaphor is improved.

A deep semantic corpus-based approach to metaphor analysis

2016 ◽  
Vol 8 (2) ◽  
pp. 256-294 ◽  
Author(s):  
Ellen K. Dodge
Keyword(s):  
Large Scale ◽  
Conceptual Metaphor ◽  
Metaphor Analysis ◽  
Conceptual Metaphor Theory ◽  
Computational Tools ◽  
Source Domain ◽  
Metaphor Theory ◽  
Different Types ◽  
Metaphor Use

This paper demonstrates the fruitful application of the formalization of Conceptual Metaphor Theory, combined with metaphor constructions and computational tools to a large-scale, corpus-based approach to the study of metaphor expressions. As the case study of poverty metaphor expressions illustrates, the representation of individual metaphors and frames as parts of larger conceptual networks facilitates analyses that capture both local details and larger patterns of metaphor use. Significantly, the data suggest that the two most frequently used source domain networks in poverty metaphor expressions each support different types of inferences about poverty, its effects, and possible ways to reduce or end it.

scholarly journals ‘Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

scholarly journals METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS

2017 ◽  
Vol 8 (2) ◽  
pp. 139
Author(s):  
Lilik Rochmah Agustina ◽  
Masriatus Solichah Solichah
Keyword(s):  
Life Insurance ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Metaphor Theory ◽  
Qualitative Descriptive ◽  
Home Appliance ◽  
Research Questions

Lilik Rochmah AgustinaMasriatus SholikhahSTKIP PGRI [email protected]@gmail.com   AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.

“The suburbs are exploding”

2010 ◽  
Vol 24 ◽  
pp. 103-119 ◽  
Author(s):  
Stefanie Peeters
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Conceptual Domain ◽  
Other Hand ◽  
Metaphor Theory ◽  
The One

Ever since Lakoff and Johnson (1980) introduced their Conceptual Metaphor Theory, metaphors have been seen as important ‘framing devices’: as metaphor involves constructing one conceptual domain in terms of another, the choice of the latter (or source domain) affects how the former (or target domain) is represented. Based on a corpus of French written press reporting, this article will, on the one hand, show that the notion of ‘framing’ is, in line with the findings of Conceptual Metaphor Theory, useful for analysing metaphors as well as for indicating their constructive force. On the other hand, however, this article will defend the idea that an analysis of metaphors in terms of frames does not always suffice and needs to be complemented. Following a recent strand in metaphor studies that shows an increasing awareness of the importance of studying metaphors as linguistic and discursive phenomena (cf. Cameron, 2003; Semino, 2008), we will claim that a more co-text-oriented metaphor approach has to be adopted to account for the nuances and evaluative associations metaphors are able to convey.

scholarly journals Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Vol 5 (3) ◽  
pp. 169-184
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

Blood metaphors and metonymies in Jordanian Arabic

2021 ◽  
Vol 19 (1) ◽  
Author(s):  
Aseel Zibin
Keyword(s):  
Conceptual Metaphor ◽  
Theoretical Framework ◽  
Study Data ◽  
Character Traits ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Jordanian Arabic ◽  
Source Domain ◽  
Metaphor Theory ◽  
Similarities And Differences

Abstract This study aims to examine the target concepts of metaphorical and metonymical uses of blood in Jordanian Arabic (JA) through adopting Conceptual Metaphor Theory as based on the notion of main meaning focus (Kövecses, 2010, 2011) as a theoretical framework. A 40,000 words specialized corpus was built for the purpose of this study. Data was analyzed employing WordSmith Tools (version 6), which enables the processing of Arabic data. The results reveal that blood as a source domain can be used to conceptualize character traits, essence and emotion in JA through metonymy-based-metaphors and scenic metaphors in which the source domain is constructed metonymically. Similarities and differences were detected between JA and other languages investigated in the literature. Similarities were ascribed to cognitive embodiment of bodily substances, i.e., blood, to conceptualize abstract concepts such as character traits and emotion, while differences were attributed to socio-cultural embodiment of certain qualities of blood shared by members of the Jordanian community.

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