Consumer Preferences for Country‐of‐Origin Labeling in Protected Markets: Evidence from the Canadian Dairy Market

2019 ◽  
Vol 41 (3) ◽  
pp. 391-403 ◽  
Author(s):  
Amanda Norris ◽  
John Cranfield
Keyword(s):  
Consumer Preferences ◽  
Country Of Origin ◽  
Country Of Origin Labeling ◽  
Dairy Market

scholarly journals Assessing Consumer Preferences for Country-of-Origin Labeling

2005 ◽  
Vol 37 (1) ◽  
pp. 49-63 ◽  
Author(s):  
Maria L. Loureiro ◽  
Wendy J. Umberger
Keyword(s):  
United States ◽  
Willingness To Pay ◽  
Consumer Preferences ◽  
Country Of Origin ◽  
Early Summer ◽  
Consumer Survey ◽  
Safety Issues ◽  
Country Of Origin Labeling ◽  
Implementation Costs ◽  
Selection Of

In this paper, we assess consumer willingness to pay for a mandatory country-of-origin labeling (COOL) program applied to beef ribeye steaks, chicken breasts, and pork chops, all labeled as “Certified U.S.” products. A consumer survey was mailed in spring and early summer 2003 to households in the continental United States. Results indicate that consumers are in general very concerned about food safety issues, viewing U.S. meat as the safest among the selection of countries considered. Nevertheless, consumer willingness to pay for Certified U.S. products is relatively small, although above the expected implementation costs associated with a mandatory labeling program. This finding coincides with the fact that only 36% of the sample favored consumers paying directly for the costs related to a mandatory COOL program.

scholarly journals Effects of Country of Origin Labeling in the U.S. Meat Industry with Imperfectly Competitive Processors

2009 ◽  
Vol 38 (3) ◽  
pp. 406-417 ◽  
Author(s):  
Chanjin Chung ◽  
Tong Zhang ◽  
Derrell S. Peel
Keyword(s):  
Price Elasticity ◽  
Country Of Origin ◽  
Import Price ◽  
Consumer Welfare ◽  
Domestic Demand ◽  
Meat Industry ◽  
Equilibrium Displacement Model ◽  
Country Of Origin Labeling ◽  
Imperfectly Competitive ◽  
The U.S

The study examines the impacts of implementing mandatory country of origin labeling (COOL) on producer and consumer welfare in the U.S. meat industry. The equilibrium displacement model developed in this study includes twenty-nine equations representing retail-, processing-, and farm-level equilibrium conditions for the beef, pork, and chicken industries. Unlike previous studies, the model allows trade between domestic- and foreign-origin products and considers the imperfectly competitive market structure of meat processers. Empirical results show that without a significant increase in domestic meat demand, producers are not expected to benefit from the mandatory COOL implementation. Results of a sensitivity analysis indicate that consumers tend to bear more COOL costs than producers, as the own-price elasticity becomes more inelastic, and that producers’ benefits increase as the elasticity of domestic demand becomes more elastic with respect to the price of imported products. The existence of market power in upstream and downstream markets of processors negatively affects both consumer and producer surplus. One implication of our findings is that U.S. beef and pork producers’ promotion and advertising programs would be successful in expanding domestic demand when the programs make the own-price elasticity of domestic demand more inelastic and the cross-price elasticity of domestic demand more elastic with respect to import price.

scholarly journals Handler Reactions to Potential Compulsory Country-of-Origin Labeling of Fresh or Frozen Beef

2001 ◽  
Vol 33 (1) ◽  
pp. 161-171 ◽  
Author(s):  
Alvin Schupp ◽  
Jeffrey Gillespie
Keyword(s):  
Free Trade ◽  
Country Of Origin ◽  
The State ◽  
Country Of Origin Labeling ◽  
Government Interference ◽  
The Law ◽  
A Chain ◽  
Negative Factors ◽  
Label Use

AbstractInterest in mandatory county-of-origin labeling of fresh meats exists at both the state and national levels. A sample of beef handling firms in Louisiana (processors, retailers and restaurants) was surveyed by telephone to identify the characteristics of these firms that would help explain their decision to support or reject the law. A factor supporting the label use was a belief that the label is valuable to buyers. Negative factors were that the firm is a restaurant, is part of a chain or franchise, or has experience handling imported beef, and the belief that labeling merely reflects more government interference in free trade.

scholarly journals Country of Origin and Consumer Perceptions

2020 ◽  
Vol 1 (4) ◽  
pp. 73-86
Author(s):  
Pratap Chandra Mandal
Keyword(s):  
Consumer Preferences ◽  
Country Of Origin ◽  
Consumer Perceptions ◽  
Foreign Markets ◽  
Proper Understanding ◽  
Global Brands ◽  
Business Excellence ◽  
Technological Developments ◽  
Brand Choices

Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands are related to stereotyping, ethnocentrism, industrialization, technological developments, and fads. Consumer perceptions create influences on brand choices and acceptance of brands. Consumer perceptions about country of origin should be improved. Companies adopt a number of strategies and initiatives to overcome and improve country-of-origin perceptions. A proper understanding of consumer perceptions about country of origin is required for managers to realize consumer preferences about global brands and the connections between consumer perceptions and country of origin. All these will allow companies to establish their products and brands in foreign markets, sell their brands, and achieve business excellence.

Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

1994 ◽  
Vol 2 (1) ◽  
pp. 7-28 ◽  
Author(s):  
Johann P. Du Preez ◽  
Adamantios Diamantopoulos ◽  
Bodo B. Schlegelmilch
Keyword(s):  
Consumer Preferences ◽  
Country Of Origin ◽  
Marketing Mix ◽  
Empirical Comparison ◽  
Product Attributes ◽  
Cultural Characteristics ◽  
Stages Of Development ◽  
Free Products ◽  
Car Industry ◽  
Product Standardization

Standardizing the marketing mix across different countries is limited by numerous factors. Focusing specifically on the scope for product standardization in the car industry, this paper empirically investigates the extent to which consumer preferences may act as barriers to standardization. Consumers from Korea, Spain and France—three countries at different stages of development and with distinct socio-cultural characteristics—are compared in terms of the importance they attach to various product attributes with particular emphasis on country-of-origin information and “green “ features. The results reveal a large number of significant differences between the three subsamples and illustrate the substantial barriers to standardization that can exist even for such relatively culture-free products as cars.

How country of origin influences Chinese consumers' evaluation of imported milk?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yan Zhang ◽  
Shaosheng Jin ◽  
Yu Yvette Zhang ◽  
Xiaohua Yu
Keyword(s):  
New Zealand ◽  
Country Of Origin ◽  
Positive Influence ◽  
Chinese Consumers ◽  
Content Type ◽  
Uht Milk ◽  
Country Of Origin Labeling ◽  
Multiple Dimensions ◽  
Ultrahigh Temperature ◽  
Country Of Origin Image

PurposeThe purpose of this study is to decompose the effects of country-of-origin labeling (COOL) into multiple dimensions—macrolevel image, related to the country image, and microlevel image, related to dairy industry/product attributes—and investigate how each dimension affects Chinese consumers' evaluation of imported milk.Design/methodology/approachThis study adopted the Becker–DeGroot–Marschak (BDM) auction mechanism to elicit consumers' willingness to pay (WTP) for milk from different countries (New Zealand, Australia, Germany, France and China). The experiment was conducted with 348 shoppers at supermarkets in three major cities of China (Hangzhou, Wuhan and Shijiazhuang). The study subject was ultrahigh-temperature processing (UHT) milk (200 mL Tetra Pak aseptic brick package).FindingsThe results show that Chinese consumers are willing to pay a premium for UHT milk from New Zealand, Australia, Germany and France compared to domestic milk, and the premiums are 59.4, 58.9, 57.9, and 52.9% respectively. Both microlevel and macrolevel images exert a substantial influence on consumers' WTP, and the microlevel image has a greater impact on consumers' evaluation of milk than the macrolevel image. Particularly, the macropolitical, microtechnology/quality and microdesign/package dimensions have a positive influence on WTP for milk.Originality/valueThis study contributes to the existing literature in introducing the country-of-origin image (COI) construct with different dimensions to get in-depth knowledge about the country-of-origin (COO) effect in food or agricultural economics.

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