scholarly journals Globalization and Female Empowerment: Evidence from Myanmar

2021 ◽  
Author(s):  
Teresa Molina ◽  
Mari Tanaka
Keyword(s):  
Female Empowerment

TV, female empowerment and demographic change in rural India

2014 ◽  
Author(s):  
Vegard Iversen ◽  
◽  
Richard Palmer-Jones ◽  
Keyword(s):  
Demographic Change ◽  
Rural India ◽  
Female Empowerment

Consumer reactions towards femvertising: a netnographic study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Marina Lima ◽  
Beatriz Casais
Keyword(s):  
Design Methodology ◽  
Case Study Research ◽  
Female Empowerment ◽  
Women Consumers ◽  
Cultural Changes ◽  
Content Type ◽  
Online Comments ◽  
Consumer Reactions ◽  
Corporate Social

PurposeThis paper identifies consumer reactions towards female empowerment in advertising in order to explore the supporting arguments for criticisms of lack of authenticity and the figuring of sexist stereotypes.Design/methodology/approachThe authors conducted a multi-case study research with content analysis of 905 coded online comments in a video hosting website towards four femvertising campaigns.FindingsResults indicate that femvertising plays an important role in the emotional connection between women and brands, but consumers may react negatively to femvertising when brands do not show knowledge about the real feminist values, maintaining sexist stereotypes. Consumers also blame companies of hypocrite and exploitation to sell products if there is not authenticity and brand-cause fit.Originality/valueFemvertising appears as a consequence of cultural changes and corporate social responsibility in order to engage women consumers. This paper contributes with explanations to sustain the dichotomic reactions towards femvertising, showing evidence of why some people react favourably and other people react negatively.

scholarly journals On Fungi, Future, and Feminism

2018 ◽  
Vol 5 ◽  
pp. 84-98
Author(s):  
Leah Heim
Keyword(s):  
Female Empowerment ◽  
Gender Dynamics ◽  
Ancient Texts

This paper examines M.R. Carey’s fascinating zombie novel, The Girl with All the Gifts. While scholars question whether or not a female-oriented apocalypse narrative can exist, as thegenre is essentially rooted in imbalanced gender dynamics of ancient texts, this paper uses an ecofeminist critique to posit that the zombie apocalypse represented by Carey is a challenge toward the patriarchal values running rampant in the genre. This ecofeminist critique, while superficially offering a comforting message about female empowerment, actually offers a serious warning in regards to the insidious patriarchal structures that facilitate apocalypses.

scholarly journals A Feminist Review of John Dramani Mahama’s My First Coup D’etat: Memories from the Lost Decades of Africa

2019 ◽  
Vol 10 (6) ◽  
pp. 136
Author(s):  
Gladys Agyeiwaa Denkyi –Manieson
Keyword(s):  
Research Paper ◽  
Literary Studies ◽  
Female Empowerment ◽  
Life Narratives ◽  
Gender Ideologies ◽  
Coup D'etat

This essay examines the portrayal of women in John Dramani Mahama’s My First Coup D’etat: Memories from the Lost Decades of Africa (2012). The essay contends that subtly My First Coup D’etat expresses ideas of patriarchy, misogyny and masculinity. A feminist reading of work pays attention to images, themes, expressions, motifs and many other factors that are embedded in the text. An examination of the portrayal of women in male narratives is a worthwhile exercise as it helps establish gender ideologies for female empowerment. A paper like this stretches the dimension of psycho-critical literary studies which pays attention to the interplay between consciousness and unconsciousness in life narratives. Life narratives is an accumulation of layered propositions, interpretation of which are discernible by critical literary studies, like this research paper.

scholarly journals Patriarcavirus, feminist dystopias and COVID-19: reflections on the phenomenon of gender pandemics

Feminismo/s ◽  
2021 ◽  
pp. 359
Author(s):  
Almudena Machado-Jiménez
Keyword(s):  
Gender Equality ◽  
Gender Discrimination ◽  
Well Being ◽  
Female Empowerment ◽  
First Year ◽  
Value System ◽  
Female Population ◽  
Control Female ◽  
Female Bodies ◽  
Patriarchal Power

This essay examines contemporary feminist dystopias to study the phenomenon of gender pandemics. Gender pandemic narrative allegorises possible aftermaths of patriarcavirus, unleashing many natural disasters that force global biopolitics to hinder gender equality. The main objective of this essay is to explain how gender pandemics are appropriated in patriarchal utopian discourses as a pretext to control female empowerment, diagnosing women as diseased organisms that risk the state’s well-being. Moreover, the novels explore the interdependence between biology and sociality, portraying the acute vulnerability of female bodies during and after the pandemic conflicts, inasmuch as patriarchal power arranges a hierarchical value system of living that reinforces gender discrimination. Particularly, the COVID-19 emergency is analysed as a gender pandemic: the exacerbated machismo and the growing distress in the female population prove that women are afflicted with a suffocating patriarcavirus, which has critically gagged them in the first year of the pandemic.

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