Effects of an Advance Telephone Call in a Personal Interview Survey

1984 ◽  
Vol 48 (3) ◽  
pp. 650 ◽  
Author(s):  
Jane Williams Bergsten ◽  
Michael F. Weeks ◽  
Fred A. Bryan
Keyword(s):  
Telephone Call ◽  
Personal Interview ◽  
Interview Survey

scholarly journals Consumer Choices in the Bread Market: The Importance of Fiber in Consumer Decisions

Nutrients ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 132
Author(s):  
Marta Sajdakowska ◽  
Jerzy Gębski ◽  
Marzena Jeżewska-Zychowicz ◽  
Maria Królak
Keyword(s):  
Healthy Lifestyle ◽  
Computer Assisted ◽  
White Bread ◽  
Food Label ◽  
Clustering Method ◽  
Personal Interview ◽  
Cereal Products ◽  
Consumer Decisions ◽  
Interview Survey ◽  
Education And Development

The aim of the current study was two-fold: (1) to identify consumer segments based on bread selection motives and (2) to examine differences between the identified segments in terms of perception of bread and bread with added fiber, and information on the food label. The data were collected using a CAPI (computer-assisted personal interview) survey on a sample of 1013 consumers. The k-means clustering method was used to identify four clusters of consumers, namely, Enthusiastic, Involved, Ultra-Involved, and Neutral. The Enthusiastic was the group that expressed the most positive opinions about the bread and about the addition of fiber to white bread. Moreover, they appreciated the most the information placed on the bread label. On the other hand, the Ultra-Involved and the Involved presented moderate opinions on these issues. In contrast, the consumers from the Neutral segment agreed the least with the opinion that white bread fortified with fiber is healthier and more expensive compared to white bread without added fiber. Consumers belonging to the Enthusiastic segment declared, to a greater extent than others, that cereal products with added fiber facilitate a healthy lifestyle and can reduce the adverse effects of an inadequate diet. The obtained results indicated that relatively positive opinions on the addition of fiber to white bread, including its benefits for health, are an opportunity to further develop the market of cereal products with added fiber. However, the information about bread on the label and its readability should meet the expectations of consumers who differ significantly in terms of their motives for choice. Both now and in the future, this aspect will be a challenge for food entrepreneurs and organizations that are engaged in the education and development of information aimed at consumers.

Global Manufacturing and Local Linkage in Singapore

1998 ◽  
Vol 30 (9) ◽  
pp. 1603-1624 ◽  
Author(s):  
M Perry ◽  
Tan Boon Hui
Keyword(s):  
Economic Development ◽  
Case Studies ◽  
Multinational Corporation ◽  
Postal Survey ◽  
Information Flows ◽  
Personal Interview ◽  
New Approaches ◽  
Manufacturing Activity ◽  
Interview Survey

New approaches to the management of subcontracting relations are interpreted as indicating a shift from adversarial to cooperative linkages. This shift is thought to encourage greater use of external suppliers and to encourage localisation of buyers and suppliers. These propositions are examined through a case study of linkage development in Singapore, a major centre of multinational manufacturing activity. The case study draws on evidence from a sample of participants in a scheme promoted by Singapore's Economic Development Board known as the Local Industry Upgrading Programme (LIUP), which has aimed to promote linkage development. The paper reports two surveys of participants in LIUP: (1) a postal survey of buyers (mainly made up of foreign multinationals as well as a few Singapore organisations) and subcontractors; and (2) a personal interview survey with representatives of twenty-two buyer organisations. The analysis, partly presented through brief case studies of individual organisations, shows how variable strategies affecting subcontracting linkages are evolving. Increased information flows between firms are found to be well established but a low priority to linkage localisation is discovered. These findings are interpreted in terms of MNC (multinational corporation) strategies to retain flexibility in subcontractor selection and their increased capabilities to manage spatially dispersed supply linkages.

scholarly journals Consumer Choices in the Pasta Market: The Importance of Fiber in Consumer Decisions

Nutrients ◽  
2021 ◽  
Vol 13 (9) ◽  
pp. 2931
Author(s):  
Marta Sajdakowska ◽  
Jerzy Gębski ◽  
Marzena Jeżewska-Zychowicz ◽  
Maria Jeznach ◽  
Małgorzata Kosicka-Gębska
Keyword(s):  
Computer Assisted ◽  
Food Label ◽  
Clustering Method ◽  
Personal Interview ◽  
Consumer Decisions ◽  
The Public ◽  
Consumer Choices ◽  
Interview Survey ◽  
Targeted Marketing ◽  
Marketing Messages

The aim of the current study was two-fold: (1) to identify consumer segments based on pasta selection motives and (2) to examine the differences between the identified segments in terms of perception of pasta and pasta with added fiber and information on the food label. The data were collected using a CAPI (computer-assisted personal interview) survey on a sample of 1013 consumers. The k-means clustering method was used to identify four clusters of consumers, namely, quality-oriented, sensory-oriented, convenience-oriented, and neutral consumers. The quality-oriented group was the group that expressed the most positive opinions about the pasta and about the addition of fiber to pasta. Moreover, they appreciated the information placed on the pasta label the most. Consumers in the sensory-oriented segment were the least likely to agree that the addition of fiber to pasta deteriorated its taste and to agree that it looked worse compared to pasta without fiber. These findings are of significance for those involved in the public nutrition sector as well as for those responsible for preparing well-targeted marketing messages. The conclusions may constitute invaluable insights for those devising educational initiatives and campaigns.

scholarly journals A Survey of the Information Needs of Four Professional Occupational Groups and a Survey of New Special Libraries

2021 ◽  
Author(s):  
◽  
Helen Margaret Stephen-Smith
Keyword(s):  
Information Needs ◽  
Survey Methodology ◽  
General Information ◽  
Professional Staff ◽  
User Survey ◽  
Personal Interview ◽  
Occupational Groups ◽  
Professional Body ◽  
Interview Survey ◽  
Tangible Benefit

<p>This thesis consists of two surveys. The first attempts to identify the information needs of accountants, consulting engineers, lawyers and pharmacists in an effort to provide direction for the development of library and information services to those professions. A personal interview survey was conducted among a random sample of practitioners from each profession in the Wellington district. It was concluded that all four professions need continuing education opportunities to assist them to obtain improved access to both professional and general information. This need has arisen in part because librarians have not adequately marketed their services. It was further concluded that co-operation from each professional body, practitioners, society as a whole, and librarians is needed so that information centres to meet the needs of practitioners can be established. The second survey attempts to establish a methodology that can be used by librarians of special libraries in the conduct of user surveys which will provide them with evidence of the effect of their services. It also attempts to demonstrate the benefits found by staff in firms where special librarian positions had been established for less than five years. Self-completed questionnaires were distributed to professional staff in six Wellington firms. It was concluded that there are some basic patterns common to the development of new special libraries, and that the employment of a librarian can be of tangible benefit to a firm. Guidelines for those setting up new special libraries are suggested. It is further concluded that application of the user survey methodology established in this thesis would assist librarians of special libraries to assess their existing services, and to change emphases where necessary to meet expressed needs. It is also shown that librarians need to market their services, and understand their role in educating staff to exercise their individual and collective responsibilities as part of a firm's network of information resources.</p>

scholarly journals THE ROLE OF DERMOCOSMETIC PACKAGING IN CONSUMER BUYING DECISIONS

2020 ◽  
Vol 19 (3) ◽  
pp. 39-47
Author(s):  
Paulina Malinowska
Keyword(s):  
Product Label ◽  
Personal Interview ◽  
Female Consumers ◽  
Label Information ◽  
Interview Survey ◽  
The Impact ◽  
Product Perception ◽  
Determining Factor ◽  
Buying Decisions

The aim of this study is to identify the role of packaging as a determining factor in the purchase of dermocosmetic products, and to assess the impact of various elements and features of dermocosmetic packaging on product perception and buying decisions made by consumers. A direct personal interview survey covered a group of female consumers making regular purchases of dermocosmetic products in pharmacies. The survey revealed that although dermocosmetic packaging is not seen as one of the major determinants to purchase, its close connection to the perception of a dermocosmetic’s safety cannot be ignored. While shopping, consumers tend to consider the following features of dermocosmetic packaging: its effectiveness in protecting the product; label information; and product security.

scholarly journals A Survey of the Information Needs of Four Professional Occupational Groups and a Survey of New Special Libraries

2021 ◽  
Author(s):  
◽  
Helen Margaret Stephen-Smith
Keyword(s):  
Information Needs ◽  
Survey Methodology ◽  
General Information ◽  
Professional Staff ◽  
User Survey ◽  
Personal Interview ◽  
Occupational Groups ◽  
Professional Body ◽  
Interview Survey ◽  
Tangible Benefit

<p>This thesis consists of two surveys. The first attempts to identify the information needs of accountants, consulting engineers, lawyers and pharmacists in an effort to provide direction for the development of library and information services to those professions. A personal interview survey was conducted among a random sample of practitioners from each profession in the Wellington district. It was concluded that all four professions need continuing education opportunities to assist them to obtain improved access to both professional and general information. This need has arisen in part because librarians have not adequately marketed their services. It was further concluded that co-operation from each professional body, practitioners, society as a whole, and librarians is needed so that information centres to meet the needs of practitioners can be established. The second survey attempts to establish a methodology that can be used by librarians of special libraries in the conduct of user surveys which will provide them with evidence of the effect of their services. It also attempts to demonstrate the benefits found by staff in firms where special librarian positions had been established for less than five years. Self-completed questionnaires were distributed to professional staff in six Wellington firms. It was concluded that there are some basic patterns common to the development of new special libraries, and that the employment of a librarian can be of tangible benefit to a firm. Guidelines for those setting up new special libraries are suggested. It is further concluded that application of the user survey methodology established in this thesis would assist librarians of special libraries to assess their existing services, and to change emphases where necessary to meet expressed needs. It is also shown that librarians need to market their services, and understand their role in educating staff to exercise their individual and collective responsibilities as part of a firm's network of information resources.</p>

Sign in / Sign up

Export Citation Format

Share Document