Effects of Information Presentation Format on Consumer Information Acquisition Strategies

1977 ◽  
Vol 3 (4) ◽  
pp. 233 ◽  
Author(s):  
James R. Bettman ◽  
Pradeep Kakkar
Keyword(s):  
Information Acquisition ◽  
Consumer Information ◽  
Presentation Format ◽  
Information Presentation ◽  
Acquisition Strategies

scholarly journals Accelerating the Social Media Process: The Impact of Internet Celebrity Word-of-Mouth Communication and Relationship Quality on Consumer Information Sharing

2020 ◽  
Vol 10 (1) ◽  
pp. 201
Author(s):  
Liping Liu ◽  
Chih-Cheng Fang
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Relationship Quality ◽  
Information Acquisition ◽  
Word Of Mouth ◽  
Rapid Development ◽  
Consumer Information ◽  
Research Fields ◽  
Word Of Mouth Communication ◽  
The Impact

With the rapid development of "Internet plus", the number of Internet users in China has increased rapidly, and the number of active users of social media software ranks first in the world. Large Numbers of network users are also potential consumer groups. Social media influences other consumers through consumer interaction and social interaction, and consumers are transformed into active information acquisition rather than passive information reception. Word of mouth marketing on social media has become one of the hottest research fields. Based on the information adoption model, this study explores the impact of internet celebrity word-of-mouth communication on consumer information sharing from four dimensions: internet celebrity word-of-mouth communication, relationship quality, face consciousness, and consumer information sharing and establishes a research model to provide references and suggestions for subsequent researchers and enterprise management.

A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

1978 ◽  
Vol 15 (4) ◽  
pp. 532-544 ◽  
Author(s):  
Jacob Jacoby ◽  
Robert W. Chestnut ◽  
William A. Fisher
Keyword(s):  
Information Search ◽  
Information Acquisition ◽  
Consumer Information ◽  
Behavioral Process ◽  
The Mean ◽  
The Individual ◽  
Attitudinal Brand Loyalty ◽  
Available Information ◽  
Relationship Of ◽  
The Relationship

A behavioral process method was used to explore the relationship of individual difference factors to consumer information acquisition behavior. Findings included: (1) the mean proportion of available information actually acquired was 2%, and (2) information search was concentrated on six of the 35 available information dimensions; increased information acquisition was related (3) positively to the product's importance for the individual, (4) positively to being an optimizer rather than a satisficer, (5) positively to high amounts of past purchasing experience with the product, and (6) negatively to attitudinal brand loyalty.

scholarly journals Exploring Parents’ Satisfaction with Infant and Toddler Feeding Information: A Repeated-Measures Analysis of Information Need and Acquisition Characteristics (P17-006-19)

2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Allison Hepworth ◽  
Timothy Brick ◽  
Meg Small
Keyword(s):  
Nutrition Education ◽  
Infant Feeding ◽  
Information Acquisition ◽  
Repeated Measures ◽  
Consumer Information ◽  
Evidence Based ◽  
College Level ◽  
Information Need ◽  
Perceived Utility ◽  
Information Channels

Abstract Objectives Information satisfaction is an essential component of the acceptability and efficacy of nutrition education programming. However, few studies have explicitly sought to identify factors associated with consumer information satisfaction, particularly regarding infant feeding information. This is a critical gap given the urgent need for evidence-based nutrition and obesity prevention guidance for infants 0–24 months old. This study explored how parents’ satisfaction with infant feeding information was associated with information need and information acquisition characteristics. Methods First-time parents (N = 423; 89% Female; 75% White; 26% WIC participants) of infants ≤24 months of age completed an online survey on their most recent search for advice or information about infant feeding. Participants reported their search topic, information need (i.e., information urgency, topic interest), and the information channels they accessed during this search. Participants then reported on information acquisition characteristics (i.e., perceived utility, trust, clarity, ease of information acquisition) and information satisfaction for up to two randomly selected information channels, which constituted the repeated measures aspect of this cross-sectional study. Linear mixed models estimated parents’ information satisfaction from information need and information acquisition characteristics, controlling for education. Results Descriptive information on search topics and information channels is presented in Table 1. As shown in Table 2, all information acquisition characteristics were positively associated with information satisfaction, with the strongest associations observed for perceived utility and trust. Information need characteristics were not associated with information satisfaction. Conclusions Parents’ satisfaction with infant feeding information was strongly and positively associated with perceived information utility and trust. Future research on nutrition education programming development should explore how content and delivery approaches promote consumers’ perceived utility and trust by drawing on existing research on common elements of effective evidence-based interventions and cognitive heuristics of trust. Funding Sources National Science Foundation (NSF); USDA; College-level dissertation award. Supporting Tables, Images and/or Graphs

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