Information Acquisition Behavior in Brand Choice Situations

1977 ◽  
Vol 3 (4) ◽  
pp. 209 ◽  
Author(s):  
Jacob Jacoby ◽  
George J. Szybillo ◽  
Jacqueline Busato-Schach
Keyword(s):  
Information Acquisition ◽  
Brand Choice

Factors Influencing Customer’s Retail Chain Store Brand Choice Intention: Empirical Study of Circle K Stores in Hanoi

2020 ◽  
Vol 36 (4) ◽  
Author(s):  
Nguyen Thu Ha ◽  
Nguyen Thi Thanh Huyen
Keyword(s):  
Brand Choice ◽  
Distribution Networks ◽  
Analytical Framework ◽  
Store Brand ◽  
Chain Store ◽  
Retail Chain ◽  
Five Elements ◽  
Relationship Of ◽  
The Relationship

The retail market in Vietnam continues to grow with the entry of foreign retail brands and the strong rise of domestic businesses in expanding distribution networks and conquering consumer confidence. The appearance of more retail brands has created a fiercely competitive market. Based on the outcomes of previous research results on brand choice intention combined with a customer survey, the paper proposes an analytical framework and scales to examine the relationship of five elements including store image, price perception, risk perception, brand attitudes, brand awareness and retail brand choice intention with a case study of the Hanoi-based Circle K convenience store chain. These five elements are the precondition for retail businesses to develop their brands so as to attract customers.

Assortment Structure, Prior Knowledge and Brand Choice

2015 ◽  
Vol 47 (5) ◽  
pp. 663
Author(s):  
Zan HUANG ◽  
Xinxin WANG
Keyword(s):  
Prior Knowledge ◽  
Brand Choice
Sign in / Sign up

Export Citation Format

Share Document