Shaping "the single biggest reason for brand choice": Testing an ability of ad messages to influence brand-context associations

2011 ◽  
Author(s):  
Yuliya Lutchyn ◽  
Brittany Duff
Keyword(s):  
Brand Choice ◽  
Choice Testing

Symptom Validity Testing

2018 ◽  
Vol 23 (6) ◽  
pp. 14-15
Author(s):  
Lee H. Ensalada
Keyword(s):  
Memory Deficits ◽  
Symptom Validity ◽  
Sensory Cues ◽  
Validity Testing ◽  
Symptom Validity Testing ◽  
Tunnel Vision ◽  
Blurry Vision ◽  
The Common ◽  
Fatigue Evaluation ◽  
Choice Testing

Abstract Symptom validity testing (SVT), also known as forced-choice testing, is a means of assessing the validity of sensory and memory deficits, including tactile anesthesias, paresthesias, blindness, color blindness, tunnel vision, blurry vision, and deafness. The common feature among these symptoms is a claimed inability to perceive or remember a sensory signal. SVT comprises two elements: a specific ability is assessed by presenting a large number of items in a multiple-choice format, and then the examinee's performance is compared to the statistical likelihood of success based on chance alone. These tests usually present two alternatives; thus the probability of simply guessing the correct response (equivalent to having no ability at all) is 50%. Thus, scores significantly below chance performance indicate that the sensory cues must have been perceived, but the examinee chose not to report the correct answer—alternative explanations are not apparent. SVT also has the capacity to demonstrate that the examinee performed below the probabilities of chance. Scoring below a norm can be explained by fatigue, evaluation anxiety, inattention, or limited intelligence. Scoring below the probabilities of chance alone most likely indicates deliberate deceptions and is evidence of malingering because it provides strong evidence that the examinee received the sensory cues and denied the perception. Even so, malingering must be evaluated from the total clinical context.

Impairment Questions and Answers

1999 ◽  
Vol 4 (4) ◽  
pp. 4-4
Keyword(s):  
Symptom Validity ◽  
Validity Testing ◽  
Symptom Validity Testing ◽  
Negative Results ◽  
Tunnel Vision ◽  
Questions And Answers ◽  
Blurry Vision ◽  
Fatigue Evaluation ◽  
Choice Testing ◽  
Rule Out

Abstract Symptom validity testing, also known as forced-choice testing, is a way to assess the validity of sensory and memory deficits, including tactile anesthesias, paresthesias, blindness, color blindness, tunnel vision, blurry vision, and deafness—the common feature of which is a claimed inability to perceive or remember a sensory signal. Symptom validity testing comprises two elements: A specific ability is assessed by presenting a large number of items in a multiple-choice format, and then the examinee's performance is compared with the statistical likelihood of success based on chance alone. Scoring below a norm can be explained in many different ways (eg, fatigue, evaluation anxiety, limited intelligence, and so on), but scoring below the probabilities of chance alone most likely indicates deliberate deception. The positive predictive value of the symptom validity technique likely is quite high because there is no alternative explanation to deliberate distortion when performance is below the probability of chance. The sensitivity of this technique is not likely to be good because, as with a thermometer, positive findings indicate that a problem is present, but negative results do not rule out a problem. Although a compelling conclusion is that the examinee who scores below probabilities is deliberately motivated to perform poorly, malingering must be concluded from the total clinical context.

Consequences of multiple-choice testing persist over one week

2006 ◽  
Author(s):  
Lisa K. Fazio ◽  
Elizabeth J. Marsh ◽  
Henry L. Roediger
Keyword(s):  
Multiple Choice ◽  
Choice Testing

Factors Influencing Customer’s Retail Chain Store Brand Choice Intention: Empirical Study of Circle K Stores in Hanoi

2020 ◽  
Vol 36 (4) ◽  
Author(s):  
Nguyen Thu Ha ◽  
Nguyen Thi Thanh Huyen
Keyword(s):  
Brand Choice ◽  
Distribution Networks ◽  
Analytical Framework ◽  
Store Brand ◽  
Chain Store ◽  
Retail Chain ◽  
Five Elements ◽  
Relationship Of ◽  
The Relationship

The retail market in Vietnam continues to grow with the entry of foreign retail brands and the strong rise of domestic businesses in expanding distribution networks and conquering consumer confidence. The appearance of more retail brands has created a fiercely competitive market. Based on the outcomes of previous research results on brand choice intention combined with a customer survey, the paper proposes an analytical framework and scales to examine the relationship of five elements including store image, price perception, risk perception, brand attitudes, brand awareness and retail brand choice intention with a case study of the Hanoi-based Circle K convenience store chain. These five elements are the precondition for retail businesses to develop their brands so as to attract customers.

Assortment Structure, Prior Knowledge and Brand Choice

2015 ◽  
Vol 47 (5) ◽  
pp. 663
Author(s):  
Zan HUANG ◽  
Xinxin WANG
Keyword(s):  
Prior Knowledge ◽  
Brand Choice
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