Customer-based pop-up store equity and consumer shopping behavior

2021 ◽  
pp. 1-10
Author(s):  
Ashely Turner ◽  
Yoo-Kyoung Seock
Keyword(s):  
Shopping Behavior

Rural Consumer Shopping Behavior Towards Organized Retailing (A Special Reference to Rayalaseema Region (A.P), India)

2019 ◽  
Vol 118 (7) ◽  
pp. 155-160
Author(s):  
Dr. Sunil Kumar. E
Keyword(s):  
Special Reference ◽  
Customer Loyalty ◽  
New Products ◽  
Product Variety ◽  
Internet Usage ◽  
Shopping Behavior ◽  
Satisfaction Level

In the present scenario of retail surroundings there are some who love shopping and some who dis-like it. People have many ways when the time comes to where they shop; they can shop from home or venture out to the store. Shopping has never been as fast and convenient as it is today. Technology is more in-advanced and internet usage is growing rapidly. In such an active scenario, what must retailers do to succeed while simultaneously ensuring that the consumer wins. The study of the research is done on the footing of shopping behavior and its satisfaction level towards organized retail by the analysis of regression & ANOVA. It is proved that success of the rural organized business is its quality, promotional, range & merchandise. Also assure product variety and availability of new products to enhance customer loyalty.

PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Shopping Centers ◽  
Consumer Market ◽  
Online Purchases ◽  
One Stop

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

PERUBAHAN PERILAKU BERBELANJA DARI PASAR TRADISIONAL KE PASAR MODERN DI KOTA MANADO DIPANDANG DARI ASPEK SOSIOLOGI

2017 ◽  
Vol 14 (2) ◽  
Author(s):  
Marjam M. Pontorondo
Keyword(s):  
Rapid Development ◽  
Social Economy ◽  
Modern Society ◽  
Qualitative Approach ◽  
Shopping Behavior ◽  
Behavior Changes ◽  
Social Changes ◽  
Traditional Markets ◽  
Traditional Market ◽  
Time And Energy

This study about shopping behavior changes from traditional markets to modern market in the  Manado city is viewed from the aspect of sociology. This study used a qualitative approach. The results showed that the shopping behavior of most citizens of Manado city has changed shopping habits in traditional markets into shopping habits in the modern market. Everyone in the economic measures based on efficiency considerations that revolve around efficiency of money and space also efficiency of time and energy. Before someone decides to shop, his views always consider the fourth aspect of it, and then decided to act. Thus the action is determined by the orientation to the person's environment that is tailored to the needs inherent in him. Then someone can act as he wishes. Most citizens of Manado city construct behavior of shopping habits in traditional markets into shopping habits in the modern market. The peoples leaving the characteristics of cooperation and confidence in social economy action trough activity in the traditional market began to fade, tend to behave consumerist, individualistic, laden competition, but innovation and creative. The pattern of this kind of action can be a collective action at the subjective macro level. This means that changes in individual behavior of Manado city residents at a certain level in line with the rapid development and progress of science and technology, will have implications on fundamental social changes in the structure of social behavior overall Manado city residents. Manado, will become a city inhabited by modern society with a consumption-oriented economic measures or commonly known as the consumerist society.

Impact of Chatbot in Transforming the Face of Retailing- An Empirical Model of Antecedents and Outcomes

2019 ◽  
Vol 12 ◽  
Author(s):  
Kumari Anshu ◽  
Loveleen Gaur ◽  
Arun Solanki
Keyword(s):  
Research Work ◽  
Shopping Behavior ◽  
Model Framework ◽  
Shopping Experience ◽  
The Face ◽  
Strongly Agree ◽  
Different Characteristics ◽  
Work Done ◽  
The Impact ◽  
Self Administered Questionnaire

Chatbot has emerged as a significant resolution to the swiftly growing customer caredemands in recent times. Chatbot has emerged as one of the biggest technological disruption. Simply speaking, it is a software agent facilitating interaction between computers and humans in natural language. So basically, it is a simulated, intellectual dialogue agent functional in a range of consumer engagement circumstances. It is the easiest and simplest means enable interaction between the retailers and the customers. </p><p> • Purpose- Most of the research work done in this field is concerned with their technical aspects. The recent research on chatbot pay little attention to the impact it is creating on users’ experience. Through this work, author is making an effort to know the customer-oriented impact that the chatbot bear on the shoppers. The purpose of this study is to develop and empirically test a framework that identify the customer oriented attributes of chatbot and impact of these attributes on customers. </p><p> • Objectives- The study intends to bridge the gap between concepts and actual attributes and applications on the subject of Chatbot. The following research objectives can address the various aspects of Chatbot affecting the different characteristics of consumers shopping behaviors: a) Identify the various attributes of chatbot that bears an impression on consumer shopping behavior. b) Evaluate the impact of chatbot on consumer shopping behavior that leads to the development of chatbot usage and adoption among the customer. </p><p> • Design/Methodology/Approach – For the purpose of analysis, author has administered Factor analysis and Multiple regression using SPSS version 23 for identification of various attributes of Chatbot and knowing their impact on shoppers. A self-administered questionnaire from the review of literature is developed. Industry experts in the field of retailing and academician evaluate the questionnaire. Primary information from the respondents is gathered using this questionnaire. The questionnaire comprises of Likert scale on a scale of 1 to 5 where 1 stands for strongly disagree and 5 stands for strongly agree. Data is collected from 126 respondents, out of which 111 respondents were finally considered for study and analysis purpose. </p><p> • Findings – The empirical results show that the study identifies various attributes of chatbot like Trust, Usefulness, Satisfaction, Readiness to Use and Accessibility. It is also found that chatbot is really influencing the customers in providing them with shopping experience, which can be very helpful to the businesses for increasing the sales and creating repurchase intention among the customers. </p><p> • Originality/value – The recent research on chatbot pay little attention to the impact it is creating on customers who are actually interacting with it on regular basis. The research paper extends information for understanding and appreciating the customer oriented attributes of artificially intelligent Chatbot. In this regard, the author has developed a model framework and proposed the attributes identified. Through the work, author is also making an effort to test empirically the impact of the identified attributes on the shoppers.

Tourists Shopping Behavior and Trip Typology: A Study in an Emerging Destination of India

2015 ◽  
Vol 8 (1and2) ◽  
Author(s):  
Uttam Kr. Baruah ◽  
Mrinmoy K. Sarma
Keyword(s):  
Marital Status ◽  
Convenient Method ◽  
Northeast India ◽  
Local Economy ◽  
Shopping Behavior ◽  
Northeastern Region ◽  
Demographic Profiles ◽  
Research Findings ◽  
And Gender ◽  
Sampling Survey

Research findings consistently indentified the importance of inbound tourists shopping activities as contributor to local economy. This paper analyses the shopping expenditure of domestic tourists in the Northeast India. Previous studies show the associations of tourists trip typologies and demographic profiles, particularly, of the international tourists with shopping expenditures. A study was carried out in 2011 by employing a convenient method of sampling survey in Northeastern region of India comprising seven sister states to examine the association of trip typology, marital status and gender of domestic tourists with expenditure on shopping. The results indicate probable association of shopping expenditure with trip typology and gender while marital status does not seem to influence expenditure on shopping. Among tourists of different typologies, Rural and culture tourists scaled high reflecting maximum expenditure on shopping while Nature and parks tourists as well as Active outdoor tourists incurred least on shopping. Gender-wise segmentation indicates female tourists as high spender than male counterparts. It is advisable to retailers in destination areas to orient their products offerings attractive to the female tourists visiting to enjoy rural & cultural tourists and also those come with family members for leisure purposes.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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