Cruise ship market segmentation: a ‘non-traditional’ port case study

1991 ◽  
Vol 18 (2) ◽  
pp. 93-103 ◽  
Author(s):  
Bruce E. Marti
Keyword(s):  
Market Segmentation ◽  
Cruise Ship

Relationship Between Cruise-ship Tourism And Stay-over Tourism: A Case Study of the Shift In the Cayman Islands' Tourism Strategy

2006 ◽  
Vol 11 (2) ◽  
pp. 95-104 ◽  
Author(s):  
Hannarong Shamsub ◽  
William Albrecht ◽  
Russell Dawkins
Keyword(s):  
Cayman Islands ◽  
Cruise Ship

RETAIL ISLAMIC FINANCIAL SERVICES IN NORTH AMERICA: THE (UPPER) MICHIGAN CONNECTION

2014 ◽  
Vol 19 (02) ◽  
pp. 1450010
Author(s):  
BRIAN ARTHUR ZINSER
Keyword(s):  
United States ◽  
North America ◽  
Market Segmentation ◽  
Financial Services ◽  
Services Marketing ◽  
Roman Catholic ◽  
The United States ◽  
Financial Services Marketing ◽  
Ann Arbor

The purpose of this paper is to explore how a small remote Midwestern bank reformulated itself into a major marketer of retail Islamic financial services in the United States and influenced Islamic financial services marketing in North America. The paper is based on a review of existing literature and a case study of how University Bank, now based in Ann Arbor, Michigan, has become the leading provider of Islamic financial services in the United States. University Bank whose principals are Roman Catholic identified the Muslim market in Southeast Michigan as measurable, differentiable, accessible and substantial. As part of the Bank's reformulation strategy it has successfully executed a strategic plan to capture this growing market in the United States and North America. The paper draws attention to the often ignored attractiveness of the Muslim market in North America as well as highlights how a small, nimble organization has been able to capitalize on using Muslims as a market segmentation variable.

scholarly journals Hybrid solar PV/PEM fuel Cell/Diesel Generator power system for cruise ship: A case study in Stockholm, Sweden

2019 ◽  
Vol 14 ◽  
pp. 100497 ◽  
Author(s):  
Chaouki Ghenai ◽  
Maamar Bettayeb ◽  
Boris Brdjanin ◽  
Abdul Kadir Hamid
Keyword(s):  
Fuel Cell ◽  
Power System ◽  
Pem Fuel Cell ◽  
Cruise Ship ◽  
Solar Pv ◽  
Diesel Generator

Improved market segmentation by fuzzifying crisp clusters: A case study of the energy market in Spain

2015 ◽  
Vol 42 (3) ◽  
pp. 1637-1643 ◽  
Author(s):  
Mònica Casabayó ◽  
Núria Agell ◽  
Germán Sánchez-Hernández
Keyword(s):  
Market Segmentation ◽  
Energy Market

100% Great Songs, reverse positioning of Delta FM Radio, Indonesia

2013 ◽  
Vol 3 (6) ◽  
pp. 1-11
Author(s):  
Amalia E. Maulana ◽  
Pandu Jati Kuncoro ◽  
Lexi Z. Hikmah
Keyword(s):  
Learning Outcomes ◽  
Market Segmentation ◽  
Emerging Market ◽  
Subject Area ◽  
Content Type ◽  
The Core ◽  
Fm Radio ◽  
The Difference ◽  
The Impact

Subject area Reverse positioning, market segmentation, customer-centric organization. Study level/applicability Postgraduate program; Master in strategic marketing and Master in business administration. Case overview Declining radio listenership is triggered by lack of attention of the radio managers to the desires of radio listeners. Delta FM radio, as part of Masima Media Group, is a radio that realized the need for revitalization. They changed their target audience and positioning to regain its former glory. Delta FM radio get back to the core benefit with the tagline: “100% Great Songs”. Shifting from highlighting the emotional benefits to functional benefits and to cut a variety of benefits is called “reverse positioning”. Expected learning outcomes The objective of this case study is to give deeper comprehension a new concept called reverse positioning or reverse branding. It is an example of the dynamic of hyper competition in media market in practice, in the emerging market such as Indonesia. It provides clear picture of the difference between listener oriented vs advertiser oriented company and the impact of the imbalance portion between them. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals Forensic Engineering Investigation Of A Cruise Ship Fire

2001 ◽  
Vol 18 (2) ◽  
Author(s):  
Thomas P. Shefchick
Keyword(s):  
Carbon Dioxide ◽  
Insurance Companies ◽  
Cruise Ship ◽  
Financial Loss ◽  
Engine Room ◽  
Fire Insurance ◽  
Room Fires ◽  
Forensic Engineering ◽  
Engineering Investigation

Each Year There Are Approximately 50 Major Fires Aboard Ships, Which Result In Financial Loss, Personal Injury And Death. Financial Loss At Sea Instigated The Formation Of Insurance Companies Such As Lloyds Of London, Which Now Provide Fire Insurance For Most Assets. Over A Nine-Year Period From 1977 To 1986, The Liverpool Underwriters Association Reported That 33 Percent Of The Fires Originated In Machinery Spaces, 3.6 Percent Originated In Electrical Installations And 0.5 Percent Originated In Stores. Between 1991 And 1993, 54 Percent Of The Fires Originated In Engine Rooms. The Engine Room Fires Were Often Initiated By An Explosion Or The Result From An Uncontrolled Release Of Flammable Vapors Or Fuel Into The Engine Room. 40 Percent Of All Fires In Engine Rooms Are Extinguished Using Portable Appliances While 18 Percent Are Extinguished By Fixed Carbon Dioxide Systems. Portable Appliances Are Most Effective In The First 15 Minutes And Carbon Dioxide In The First 30 Minutes...A Case Study Of The Investigation Of A Fatal Passenger Cruise Ship Fire Will Be Utilized To Show How The Burn Patterns Differ, How To Determine A Fires Area Of Origin And Possible Causes Of The Fire.

scholarly journals Benefit Segments for Full-Time Undergraduate Students

1988 ◽  
Vol 18 (2) ◽  
pp. 55-73
Author(s):  
John H. Church ◽  
David W. Gillingham
Keyword(s):  
Undergraduate Students ◽  
Market Segmentation ◽  
Intellectual Development ◽  
University Education ◽  
Full Time ◽  
Factor Scores ◽  
University Administrators ◽  
Wide Range ◽  
Self Development

The purpose of this article is to present the results of a case analysis conducted at Laurentian University in Sudbury, Ontario. The objective of this case study was to identify the benefits sought by undergraduate students and to form meaningful groups, or segments, based upon these benefits. A sample of 427 full-time at Laurentian University was used for this investigation. A questionnaire to gather information on the student, this included 19 questions using Likert statements to measure the perceived benefits of a university education. Factor analysis was used to identify five underlying benefit dimensions which were subsequently labelled as: personal skill development; personal advancement; social pressure; learning and discovering; and intellectual development. Cluster analysis, based upon the factor scores, was used to form groups of students seeking similar benefits. Six groups, or segments, were formed and named as: self improvement; pressure; learning; self development; career; and continue to study favourite subject. These groups were found to have significantly different scores on a wide range of variables. Whilst this study was limited to the students at Laurentian University nevertheless university administrators should find this study useful as a case study of applying market segmentation to educational markets.

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