The Role of Product Planning for Export Marketing

1985 ◽  
Vol 5 (2) ◽  
pp. 200-214
Author(s):  
Erdener Kaynak
Keyword(s):  
Product Planning ◽  
Export Marketing

Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs

1993 ◽  
Vol 27 (4) ◽  
pp. 5-18 ◽  
Author(s):  
A. Diamantopoulos ◽  
B.B. Schlegelmilch ◽  
K.Y. Katy Tse
Keyword(s):  
Empirical Evidence ◽  
Research Needs ◽  
Export Marketing

The Role of Cognitive and Affective Conflict in Early Implementation of Activity-Based Cost Management

2004 ◽  
Vol 16 (1) ◽  
pp. 19-44 ◽  
Author(s):  
Robert H. Chenhall
Keyword(s):  
Empirical Study ◽  
Cost Management ◽  
Cognitive Conflict ◽  
Strategic Decisions ◽  
Technical Design ◽  
Product Planning ◽  
Early Implementation ◽  
Implementation Factors

Activity-based cost management (ABCM) can provide improved information for strategic decisions such as product planning and cost management. While ABCM has been increasingly adopted there is evidence that, for some organizations, promised gains have not eventuated. It appears that the main difficulties in adopting ABCM derive from implementation issues rather than the technical design of the systems. This study examines the role of conflict in ABCM implementation. It is argued that attention to ABCM behavioral implementation enhances cognitive conflict that is then associated with successful ABCM applications, specifically the usefulness of ABCM for product planning and cost management. Lack of attention to these factors generates affective conflict that is associated with less successful applications. Results of an empirical study of 56 managers indicated that cognitive conflict intervenes between ABCM behavioral implementation factors and beneficial outcomes. However, while there were significant negative associations between affective conflict and beneficial outcomes, there were no significant associations between behavioral implementation factors and affective conflict.

scholarly journals The mediating role of product planning and development on the relationship between markets strategies and export performance

2021 ◽  
Vol 9 (2) ◽  
pp. 329-342
Author(s):  
Ahmedia Musa Mohamed Ibrahim ◽  
Mohamed Salih Yousif Ali
Keyword(s):  
Export Performance ◽  
Performance Outcomes ◽  
Organizational Learning Theory ◽  
Product Planning ◽  
Mediating Role ◽  
Literature And Society ◽  
Performance Dimensions ◽  
International Transactions ◽  
The Relationship

To ensure competition and survival of business, understanding the indicators or drivers of export performance is important. Based on the organizational learning theory and strategic fit theory, this study aims to test the influence of market exploration strategies (MERS) and market exploitation strategies (METS) on SMEs’ export strategic performance, export financial performance (EFP), and export customer performance (ECP). This study confirms the leading mediating role of product planning and development (PPD) in the effects of MERS and METS on export performance outcomes. The authors collected questionnaire data electronically from 122 experienced SMEs that conduct international transactions in Saudi Arabia. Results from the Analysis of Moment Structures indicate that MERS and METS positively influence export performance; PPD mediates the relationship between MERS and METS in export performance dimensions; and number of sales and ownerships are control variables that influence EFP and ECP, respectively. This study contributes to the literature and society by proposing a framework that addresses the direct and indirect relationships between export marketing strategies and PPD, and their effects on SMEs’ export performance.

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