The Moral Commodity: Production, Consumption, and Governance in the Australasian Breakfast Cereal Industry

2002 ◽  
Vol 34 (12) ◽  
pp. 2231-2251 ◽  
Author(s):  
Kiri Le Heron ◽  
David Hayward
Keyword(s):  
Value Creation ◽  
Commodity Chain ◽  
Breakfast Cereal ◽  
Analytical Strategy ◽  
Commodity Production ◽  
Production And Consumption ◽  
Symbolic Value ◽  
Cereal Industry ◽  
Food Value

This paper examines the Australasian breakfast cereal commodity chain and the processes of value creation in the industry. The paper has two points of entry to the commodity chain; first, a productionist perspective aimed at revealing how the material commodity is constituted, and, second, a consumptionist viewpoint, intended to show the construction of symbolic elements of the commodity. The value of the breakfast cereal commodity includes both its utility (food) value, and the semiotic and moral narratives associated with it—its symbolic value. To maintain these value dimensions the breakfast cereal companies have fashioned relationships with other organisations to legitimise prod-ucts in the eyes of the consumers. Both governmental and nongovernmental organisations are drawn into the commodity chain, and along with consumers, they actively participate in the recreation and redescription of the commodity's value. Through adhering to the analytical strategy of delineating both production and consumption dimensions the case study was able to establish the multiple layering of meanings that are associated with breakfast cereals—meanings that continue to be aligned with the industry's founding principles.

Improving food value chains for cereal doughs in West Africa: case study of mawè in Benin

Food Chain ◽  
2019 ◽  
Vol 8 (1) ◽  
pp. 18-38 ◽  
Author(s):  
Marcel Houngbédji ◽  
Sègla Wilfrid Padonou ◽  
Ana Maria d’Auchamp ◽  
Noël Akissoé ◽  
Moses Dachariga Mengu ◽  
...  
Keyword(s):  
West Africa ◽  
Value Chains ◽  
Food Value

Executives’ Decision Processes at the Front End of Major Projects: The Role of Context and Experience in Value Creation

2020 ◽  
pp. 875697282097722
Author(s):  
Denise Chenger ◽  
Jaana Woiceshyn
Keyword(s):  
Value Creation ◽  
Oil And Gas ◽  
Decision Processes ◽  
Strategic Decision ◽  
Decision Context ◽  
Front End ◽  
Risk Approach ◽  
Multiple Case

The front end of projects is strategically important; yet, how project concepts are identified, evaluated, and selected at the pre-project stage is poorly understood. This article reports on an inductive multiple-case study of how executives made such decisions in major upstream oil and gas projects. The findings show that in such a high-risk context, often an experienced executive makes these decisions alone and he creates value by facilitating growth. We identified three value-creating decision processes that varied by the executives’ risk approach and decision context. These processes depart from the formal project management prescriptions and the strategic decision-making literature.

scholarly journals Do Sibilants Fly? Evidence from a Sound Symbolic Pattern in Pokémon Names

2020 ◽  
Vol 6 (1) ◽  
pp. 386-400 ◽  
Author(s):  
Shigeto Kawahara ◽  
Mahayana C. Godoy ◽  
Gakuji Kumagai
Keyword(s):  
Sound Symbolism ◽  
Research Paradigm ◽  
Current Experiment ◽  
Normal Type ◽  
Natural Languages ◽  
Japanese Speakers ◽  
Symbolic Value

AbstractAncient writers, including Socrates and the Upanishads, argued that sibilants are associated with the notions of wind, air and sky. From modern perspectives, these statements can be understood as an assertion about sound symbolism, i.e., systematic connections between sounds and meanings. Inspired by these writers, this article reports on an experiment that tests a sound symbolic value of sibilants. The experiment is a case study situated within the Pokémonastics research paradigm, in which the researchers explore the sound symbolic patterns in natural languages using Pokémon names. The current experiment shows that when presented with pairs of a flying-type Pokémon character and a normal-type Pokémon character, Japanese speakers are more likely to associate the flying-type Pokémons with names that contain sibilants than those names that do not contain sibilants. As was pointed out by Socrates, the sound symbolic connection identified in the experiment is likely to be grounded in the articulatory properties of sibilants – the large amount of oral airflow that accompanies the production of sibilants. Various implications of the current experiment for the sound symbolism research are discussed throughout the article.

Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles

2021 ◽  
pp. 109467052199756
Author(s):  
Bryan Hochstein ◽  
Nawar N. Chaker ◽  
Deva Rangarajan ◽  
Duane Nagel ◽  
Nathaniel N. Hartmann
Keyword(s):  
Value Creation ◽  
Functional Role ◽  
Service Firms ◽  
Study Analysis ◽  
Case Study Analysis ◽  
Multilevel Perspective ◽  
Business To Business ◽  
Depth Interviews

An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term renewal if value is not consistently realized by the customer. To address this concern, customer success (CS) management has emerged. CS management is based on regular proactive action taken by the seller to (a) educate, prepare, and engage customers for value co-creation; (b) demonstrate the value delivered by the solution; and (c) provide a channel for advocacy on behalf of customers within the service-providing firm. Our findings highlight the under-researched topic of CS in B2B settings. Specifically, we propose the CS function and role as a structural alternative to within-person (i.e., cross-functional) ambidexterity and emphasize the ability of a CS focus by service firms to complement existing firm operations in value creation efforts. Our case study analysis provides a multilevel perspective (i.e., executive, functional role employees, and customers) via in-depth interviews that offer unique insights on “how parts of the service-sales system work together.” Overall, CS is growing as a practice that propagates value to the customer via ongoing success with solutions while improving service-firm renewal and growth of subscription business.

An institutional analysis of commodity chain evolution: a case study of sawn wood in Uganda

2013 ◽  
Vol 15 (4) ◽  
pp. 489-498
Author(s):  
R.K. Kambugu ◽  
A.Y. Banana ◽  
N. Turyahabwe ◽  
M. Okure
Keyword(s):  
Institutional Analysis ◽  
Commodity Chain

Film Production and Consumption in Contemporary Taiwan

2016 ◽  
Author(s):  
Ya-Feng Mon
Keyword(s):  
Film Industry ◽  
Sensory Experience ◽  
Media Convergence ◽  
Film Production ◽  
Production And Consumption ◽  
And Control ◽  
Depth Interviews

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.

scholarly journals TARGETED ADVERTISING IN THE BREAKFAST CEREAL INDUSTRY

2017 ◽  
Vol 49 (3) ◽  
pp. 382-399 ◽  
Author(s):  
JOSHUA BERNING ◽  
ADAM N. RABINOWITZ
Keyword(s):  
Product Differentiation ◽  
Food Product ◽  
Television Advertising ◽  
Breakfast Cereal ◽  
Data Set ◽  
Policy Makers ◽  
Relationship Of ◽  
Cereal Industry ◽  
The Relationship ◽  
Insight Into

AbstractWe examine the relationship of product characteristics of ready-to-eat breakfast cereal and targeted television advertising to specific consumer segments. We compile a unique data set that includes brand-packaging characteristics, including on-box games, nutrition information, and cobranding. We find that the relationship of television advertising and a cereal's brand-packaging characteristics varies by target audience. Our results provide insight into understanding how manufacturers strategically utilize branding, packaging, and television advertising. This can help industry and policy makers develop food product advertising policy. This analysis extends to other product markets where extensive product differentiation and promotion are present as well.

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