With increasing globalization of trade, and growing reliance on quality as a competitive weapon, the ISO-9000 international quality standards have become a major force to be reckoned with for U.S. companies doing business directly or indirectly with the European Community or any of the 50 countries that have adopted the standards. While much attention has been focused on the efforts of large companies in achieving ISO-9000 registration, little is known about the awareness, attitudes, concerns, and preparedness of small and medium-sized manufacturers in regard to ISO-9000. Based on a large-scale survey, this article provides insights into the stages and correlates of preparedness for ISO-9000, and also into major perceived barriers to achieving certification among small and medium-sized manufacturers. Important implications for management and public policy are discussed.