The contemporary product-market strategy grid and the link to market orientation and profitability

Larry P Pleshko; Richard A Heiens

doi:10.1057/jt.2008.2

The contemporary product-market strategy grid and the link to market orientation and profitability

Journal of Targeting Measurement and Analysis for Marketing ◽

10.1057/jt.2008.2 ◽

2008 ◽

Vol 16 (2) ◽

pp. 108-114 ◽

Cited By ~ 7

Author(s):

Larry P Pleshko ◽

Richard A Heiens

Keyword(s):

Market Orientation ◽

Product Market ◽

Market Strategy ◽

Product Market Strategy

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A role theoretic view of product‐market strategy execution: an investigation of mid‐level marketing managers

Journal of Strategic Marketing ◽

10.1080/09652540701320985 ◽

2007 ◽

Vol 15 (2-3) ◽

pp. 223-236 ◽

Cited By ~ 7

Author(s):

Eleri R. Thorpe ◽

Robert E. Morgan

Keyword(s):

Product Market ◽

Strategy Execution ◽

Market Strategy ◽

Marketing Managers ◽

Product Market Strategy

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Contingency fit between open innovation and product market strategy: Evidence from Japanese firms

Academy of Management Proceedings ◽

10.5465/ambpp.2021.11297abstract ◽

2021 ◽

Vol 2021 (1) ◽

pp. 11297

Author(s):

Naohiro Sawada

Keyword(s):

Open Innovation ◽

Product Market ◽

Market Strategy ◽

Japanese Firms ◽

Product Market Strategy

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Chapter 8. Development of the product-market strategy

Long-Range Planning of Japanese Corporations ◽

10.1515/9783110858716.183 ◽

2014 ◽

Keyword(s):

Product Market ◽

Market Strategy ◽

Product Market Strategy

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Product Market Strategy

The Palgrave Encyclopedia of Strategic Management ◽

10.1057/978-1-349-94848-2_507-1 ◽

2016 ◽

pp. 1-5

Author(s):

Anoop R. Menon ◽

Dennis A. Yao

Keyword(s):

Product Market ◽

Market Strategy ◽

Product Market Strategy

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Product Market Strategy

The Palgrave Encyclopedia of Strategic Management ◽

10.1057/978-1-137-00772-8_507 ◽

2018 ◽

pp. 1344-1348

Author(s):

Anoop R. Menon ◽

Dennis A. Yao

Keyword(s):

Product Market ◽

Market Strategy ◽

Product Market Strategy

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Product market strategy

Long Range Planning ◽

10.1016/s0024-6301(70)80010-3 ◽

1970 ◽

Vol 2 (3) ◽

pp. 70-77 ◽

Cited By ~ 1

Author(s):

D.W. Foster

Keyword(s):

Product Market ◽

Market Strategy ◽

Product Market Strategy

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product market strategy worldwide product division

The Palgrave Encyclopedia of Strategic Management ◽

10.1057/9781137294678.0543 ◽

2013 ◽

Author(s):

Anoop R. Menon ◽

Dennis A. Yao

Keyword(s):

Product Market ◽

Market Strategy ◽

Product Market Strategy

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Product-market strategy and performance Stanley F. Slater and John C. Narver, European Journal of Marketing (Volume 27, Number 10, 1993), pp. 33–51

Journal of Product Innovation Management ◽

10.1016/0737-6782(94)90095-7 ◽

1994 ◽

Vol 11 (4) ◽

pp. 359-360 ◽

Cited By ~ 1

Keyword(s):

Product Market ◽

Market Strategy ◽

Product Market Strategy ◽

And Performance

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The fit between product market strategy and business model: implications for firm performance

Strategic Management Journal ◽

10.1002/smj.642 ◽

2007 ◽

Vol 29 (1) ◽

pp. 1-26 ◽

Cited By ~ 714

Author(s):

Christoph Zott ◽

Raphael Amit

Keyword(s):

Firm Performance ◽

Business Model ◽

Product Market ◽

Market Strategy ◽

Product Market Strategy

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Product Market Strategy and Capital Structure: Evidence from Resale Price Maintenance

SSRN Electronic Journal ◽

10.2139/ssrn.3076317 ◽

2017 ◽

Cited By ~ 1

Author(s):

Grant Clayton

Keyword(s):

Capital Structure ◽

Product Market ◽

Resale Price Maintenance ◽

Market Strategy ◽

Resale Price ◽

Product Market Strategy ◽

Price Maintenance

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