scholarly journals Point-of-sales promotions and buying stimulation in retail stores

2008 ◽  
Vol 15 (4) ◽  
pp. 249-266 ◽  
Author(s):  
Rajagopal
Keyword(s):  
Retail Stores ◽  
Sales Promotions

Review of Job analysis for retail stores.

1948 ◽  
Vol 32 (6) ◽  
pp. 679-679
Author(s):  
William A. McClelland
Keyword(s):  
Job Analysis ◽  
Retail Stores

Effect of Sales Promotions on Consumer Purchase Behavior with Reference to Personal Care Products

2012 ◽  
Vol 2 (10) ◽  
pp. 1-2
Author(s):  
D. Muthukrishnaveni D. Muthukrishnaveni ◽  
◽  
Dr. D. Muruganandam Dr. D. Muruganandam
Keyword(s):  
Personal Care Products ◽  
Purchase Behavior ◽  
Personal Care ◽  
Sales Promotions

Promotional Activities At Dobro Toyota

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 47-54
Author(s):  
Gummadi Venkatesh ◽  
Mr. G Subbareddy ◽  
Dr. Venkata Rangaiah
Keyword(s):  
Vital Role ◽  
Brand Awareness ◽  
Sales Promotions ◽  
Know How ◽  
Utilization Of Technology

This particular topic is chosen because every organization required promotion to promote their product and services. Sales promotions re playing a vital role in today's market. So it is important to know how far these promotional activities are creating brand awareness in the minds of the customer and influencing them to go for the products and services and also the need to increase the quality, creativity and utilization of technology in the distribution and sales promotions.

A STUDY ON LOCATION OF LARGE-SIZED RETAIL STORES AND COMBINATION OF TENANTS IN KITAKYUSHU CITY

2002 ◽  
Vol 8 (15) ◽  
pp. 295-300
Author(s):  
Hiroyuki KATAOKA ◽  
Tokiko ITO ◽  
Akira UCHIDA ◽  
Satoshi HAGISHIMA
Keyword(s):  
Retail Stores

STORE ATMOSPHERIC FACTORS AT SELECT LARGE FORMAT RETAIL STORES IN HYDERABAD

2020 ◽  
pp. 1-4
Author(s):  
M Himabindu
Keyword(s):  
Sampling Technique ◽  
Retail Stores ◽  
Retail Sector ◽  
Large Format ◽  
Shopping Experience ◽  
Innovative Tool ◽  
Convenience Sampling ◽  
Atmospheric Factors ◽  
Number Of Customers ◽  
Structured Questionnaire

Store Atmospherics is an innovative tool that retailers use to attract a number of customers into the store and retain them for longer time in the store. The share of large format retail stores in organized retail sector is increasing significantly. This paper is an empirical study of factors of Store Atmospherics from customers’ viewpoint. Data was collected through structured questionnaire from 75 respondents following convenience sampling technique. Reliability test and factor analysis were done using SPSS. Results show that Store Music, Store Decorations, Store Fragrance, Store Brightness, In-store Promotions and Ambience are the important Store Atmospheric factors. Large format retailers should focus more on these so as to increase their appeal to the customers and give them a good shopping experience so that favourable shopping outcomes follow.

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