The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture

2015 ◽  
Vol 22 (8) ◽  
pp. 695-713 ◽  
Author(s):  
Tong Chen ◽  
Ke Ma ◽  
Chundong Zheng ◽  
Han Wang
Keyword(s):  
Empirical Study ◽  
Chinese Culture ◽  
Brand Name ◽  
Extension Evaluation

scholarly journals Place of Russia and China in Edward Hall's typology of cultures: an empirical study

2020 ◽  
Author(s):  
Alexandr Alexandrovich Yujda
Keyword(s):  
Empirical Study ◽  
Intercultural Communication ◽  
Empirical Research ◽  
Present State ◽  
Chinese Culture ◽  
Business Communication

The article is devoted to problems of intercultural communication and the role of context in intercultural business communication within the framework of Edward Hall's theory. The solution of the above mentioned problems is the aim of this article. In particular, on the basis of empirical research the authors define the present state of Russian and Chinese culture in Hall's cultural typology.

Testing the organizational trust contents of coast guard organizations in Taiwan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jui-Chung Kao ◽  
Cheng-Chung Cho ◽  
Kao Rui-Hsin
Keyword(s):  
Empirical Study ◽  
Design Methodology ◽  
Chinese Culture ◽  
Organizational Trust ◽  
Inventory Model ◽  
Coast Guard ◽  
Three Dimensions ◽  
Content Type ◽  
Different Dimensions ◽  
Organizational Trust Inventory

PurposeThe purpose is to verify the OTC of Taiwan coast guard organizations and to explore whether the views of coast guard personnel on the trust of supervisors, colleagues and subordinates are consistent based on vertical or horizontal relationship in the organization.Design/methodology/approachThis is an empirical study conducted with 412 participants from Taiwan coast guard organizations.FindingsThe main finding of this study was that, in Taiwan coast guard organizations, there are differences in the perceptions of organizational trust contents (OTC) in different measuring subjects that are nonexistent in previous studies on other cultures. In particular, the recognition of organizational trust (OT) in subordinates was higher than that in colleagues, while the recognition of OT in colleagues was higher than that in supervisors. Furthermore, measuring the same object with different dimensions, it was found that the OT of colleagues' honest negotiation was significantly higher than those of “not to take excessive advantage (NTEA)” and “keep commitments.” There was no difference in recognition of the three dimensions for subordinates and supervisors.Originality/valueThe result confirms the structure of the Organizational Trust Inventory model of Taiwan coast guard organizations. In addition, Chinese culture evidently influences the weight on each of the contracting behaviors expected of different referents; particularly, trustworthy subordinates are more expected to exhibit good contracting behaviors than supervisors and coworkers. This study contributes to the understanding of how to foster trust in terms of good contracting behaviors in Taiwan coast guard organizations.

scholarly journals City brand projected personality: a new measure to assess the consistency of projected personality across messages

1970 ◽  
pp. 91-107
Author(s):  
Sara Vinyals-Mirabent ◽  
Leila Mohammadi
Keyword(s):  
Empirical Study ◽  
Brand Personality ◽  
Methodological Approach ◽  
Brand Name ◽  
Sources Of Information ◽  
Target Groups ◽  
City Brand ◽  
Global Context ◽  
Managerial Implications ◽  
The City

Building a strong and consistent brand personality is crucial to position cities in the global context and a key element to influence potential visitors’ behavior. City brands’ communication endeavors to project consistent messages to position a unique personality in consumer’s mind. However, the variety of target groups that cities aim to attract and the number of stakeholders contributing with their messages to create the city brand makes it more difficult to uphold a single consistent proposition. Thus, brand managers require resources to coordinate and assess the consistency of the city’s personality projected through various sources of information. This study proposes a more accurate measure to assess the city brand projected personality [CBPP] on the websites. It extends the methodological approach proposed by Pitt et al. (2007) by considering two additional variables: the prevalence of the personality traits within the discourse and their link to the brand name. Furthermore, the study tests the CBPP measure to identify the consistency of Barcelona’s projected personality through two different stakeholders’ websites. The empirical study shows the capability of the measures introduced to assess more accurately the personality projected through several sources. The CBPP approach offers managerial implications by which marketers can assess more accurately the projected personality and more easily assess the consistency between different official messages.

scholarly journals The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name

2019 ◽  
pp. 150-156
Author(s):  
I. Yu. Aleksandrova
Keyword(s):  
Empirical Study ◽  
Semantic Content ◽  
Primary Data ◽  
Practical Implementation ◽  
Brand Name ◽  
System Implementation ◽  
Russian Market ◽  
Communicative Efficiency

The analysis and systematization of psychosemantic, psycholinguistic, including phonosemantic requirements to the name of the trademark ave been carried out, the problem of their unsystematic practical implementation have been considered. The article presents the results of an empirical study conducted by the author aimed at identifying the degree of psychological acceptability of the brand name actually existing on the Russian market. As a result of the analysis of the primary data, the author reconstructs the associative field of the diagnosed word-name, the specific semantic content of which proves the need for a preliminary check of the communicative efficiency of the brand name. The presented method can be used for practical purposes in the process of naming.

Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city

2013 ◽  
Vol 2 (2/3) ◽  
pp. 115
Author(s):  
Sulieman Ibraheem Shelash Al Hawary ◽  
Bahaà Abdul Hafez Attallah Al Nady ◽  
Main Naser Alolayyan
Keyword(s):  
Empirical Study ◽  
Brand Name ◽  
Business To Business
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