An introduction to green product development for SMEs

In the field of management psychology, the matching of employees and leaders can help improve enterprise performance. Then, in the field of sustainable development, can human aspects enhance green product development performance? Does the match between leaders and employees help to advance this improvement? A survey questionnaire was used to collect data for this study; 52 leaders and their 214 employees were contacted. The findings of this study revealed that green transformational leadership is positively related to green product development performance. Besides, both green transformational leadership and individual green values have positive influences on green psychological climate, which leads to the promotion of green product development performance in the organization. Further, when green transformational leadership matches employees with green values, it is more conducive to create green psychological climate in the organization, thereby improving the green products development performance. The implications for practitioners are discussed on the basis of the empirical findings.

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Green product development: What does the country product space imply?

Journal of Cleaner Production ◽

10.1016/j.jclepro.2017.09.190 ◽

2018 ◽

Vol 170 ◽

pp. 1076-1088 ◽

Cited By ~ 20

Author(s):

Luca Fraccascia ◽

Ilaria Giannoccaro ◽

Vito Albino

Keyword(s):

Product Development ◽

Product Space ◽

Green Product ◽

Green Product Development

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Towards strategic e-waste management using green technology approach: A brief review on green product development process

Journal of Physics Conference Series ◽

10.1088/1742-6596/1529/2/022109 ◽

2020 ◽

Vol 1529 ◽

pp. 022109

Author(s):

Suhazlan Suhaimi ◽

Ahmad Nurzid Rosli ◽

Asma Hanee Ariffin ◽

Mohd Helmy Abd Wahab ◽

Syed Zulkarnain Syed Idrus

Keyword(s):

Waste Management ◽

Product Development ◽

Development Process ◽

Green Technology ◽

Product Development Process ◽

Green Product ◽

Green Product Development

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A Systemic Approach to Strategies for Green Innovative Products

Restaurant Business ◽

10.26643/rb.v118i8.7677 ◽

2019 ◽

Vol 118 (8) ◽

pp. 190-197

Author(s):

K.S. Chandrasekar ◽

Dr.P.N. Harikumar

Keyword(s):

Product Development ◽

Marketing Mix ◽

Green Marketing ◽

Systemic Approach ◽

Green Product ◽

Quality Performance ◽

Green Product Development ◽

Innovative Products ◽

Detrimental Impact

Green Marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the natural Green environment. Green marketing has evolved over a period of time. It has hence become imperative to have green innovative products to ensure that overall health and cost is taken care. In this context, this article throws light on the systemic approach to strategies that can be aimed at green innovative products. This study explores the possibility of green product development, harnessing marketing mix strategically etc.,

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