Parasocial Interactions and Media-Induced Travel Intentions--Model

2021 ◽  
Author(s):  
Yahua Bi ◽  
Jie Yin ◽  
Insin Kim
2021 ◽  
pp. 026540752110185
Author(s):  
Marina Rain ◽  
Raymond A. Mar

Adult attachment influences how people engage with stories, in terms of how immersed or transported they become into these narratives and the tendency to form close bonds with characters. This likely stems from the ability of stories and story characters to provide interpersonal intimacy without the threat of rejection. In Study 1, we expand on this work to examine how attachment relates to two previously uninvestigated aspects of character engagement: character identification and parasocial interactions. Taking a statistically conservative approach, controlling for broader traits, we demonstrate that the attachment dimensions of anxiety and avoidance differentially predict these forms of character engagement. A high-powered, pre-registered, Study 2 follows up on these results by examining the types of characters that are most appealing, based on one’s attachment orientation. Together, these studies demonstrate that attachment plays an essential role in both how we engage with characters and the types of characters to whom we are attracted.


Author(s):  
R. Austin Dollar ◽  
Ardalan Vahidi

Autonomous vehicle technology provides the means to optimize motion planning beyond human capacity. In particular, the problem of navigating multi-lane traffic optimally for trip time, energy efficiency, and collision avoidance presents challenges beyond those of single-lane roadways. For example, the host vehicle must simultaneously track multiple obstacles, the drivable region is non-convex, and automated vehicles must obey social expectations. Furthermore, reactive decision-making may result in becoming stuck in an undesirable traffic position. This paper presents a fundamental approach to these problems using model predictive control with a mixed integer quadratic program at its core. Lateral and longitudinal movements are coordinated to avoid collisions, track a velocity and lane, and minimize acceleration. Vehicle-to-vehicle connectivity provides a preview of surrounding vehicles’ motion. Simulation results show a 79% reduction in congestion-induced travel time and an 80% decrease in congestion-induced fuel consumption compared to a rule-based approach.


2021 ◽  
Vol 9 (2) ◽  
pp. 634
Author(s):  
Lika Alda Septiani

This study aims to determine the effect of physical attractiveness, attitude homophily, social attractiveness, credibility, and parasocial interaction on cosmetics purchase intention based on the TasyaFarasya review. TasyaFarasya is one of the beauty vloggers on YouTube and Instagram. This study uses a quantitative approach. The sampling technique used is non-probability sampling which is judgmental sampling. In this study, the respondents are women; they knew TasyaFarasya as a beauty vlogger; the age is around 17-35 years and watched content from TasyaFarasya. The number of samples is 200 respondents. The data was processed using PLS-SEM with SmartPLS software version 3.3.3. The findings of this study indicate that physical attractiveness, homophily attitudes have a significant effect on credibility. While physical attractiveness and social attractiveness significantly affect parasocial interactions, homophily attitudes do not affect parasocial interactions. Credibility does not affect purchase intention, but parasocial interaction has a significant effect on purchase intention. Further research can add information and building motive variables. It is also interesting to see further how the interaction between vlogger viewers.


2017 ◽  
Vol 8 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Seonjeong Ally Lee ◽  
Minwoo Lee

Purpose The purpose of this study is to investigate different types of customer relationships on customers’ interaction with the brand, based on prior social media and relationship marketing research. Design/methodology/approach A cross-sectional, self-administered online survey was conducted to investigate the role of different types of relationships on customers’ brand-relevant responses in the context of hotel social media platforms. Findings Results identified customers’ relationships with services and brands, and how other customers influenced their parasocial interactions (PSIs). Customers’ PSIs then positively influenced their self-brand connection and their brand usage intention. Originality/value This study was the first attempt to propose a conceptual framework to explain different types of customer relationships on customers’ interactions with the brand in the context of hotel social media platforms.


2019 ◽  
Vol 36 (8) ◽  
pp. 888-904 ◽  
Author(s):  
Sooyoung Choi ◽  
Insin Kim ◽  
Kyungsoo Cha ◽  
Yong-Kun Suh ◽  
Keun-Hyung Kim

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