Exploring Viewers' Experiences of Parasocial Interactions with Videogame Streamers on Twitch

2021 ◽  
Author(s):  
Tim Wulf ◽  
Frank M. Schneider ◽  
Juliane Queck
Keyword(s):  
Parasocial Interactions

scholarly journals Adult attachment and engagement with fictional characters

2021 ◽  
pp. 026540752110185
Author(s):  
Marina Rain ◽  
Raymond A. Mar
Keyword(s):  
Adult Attachment ◽  
Essential Role ◽  
Fictional Characters ◽  
Conservative Approach ◽  
Attachment Orientation ◽  
Character Identification ◽  
Parasocial Interactions ◽  
Attachment Dimensions

Adult attachment influences how people engage with stories, in terms of how immersed or transported they become into these narratives and the tendency to form close bonds with characters. This likely stems from the ability of stories and story characters to provide interpersonal intimacy without the threat of rejection. In Study 1, we expand on this work to examine how attachment relates to two previously uninvestigated aspects of character engagement: character identification and parasocial interactions. Taking a statistically conservative approach, controlling for broader traits, we demonstrate that the attachment dimensions of anxiety and avoidance differentially predict these forms of character engagement. A high-powered, pre-registered, Study 2 follows up on these results by examining the types of characters that are most appealing, based on one’s attachment orientation. Together, these studies demonstrate that attachment plays an essential role in both how we engage with characters and the types of characters to whom we are attracted.

scholarly journals Bagaimana Konsumen Kosmetik Memerhatikan Beauty Vlogger dan Pengaruhnya terhadap Niat Beli

2021 ◽  
Vol 9 (2) ◽  
pp. 634
Author(s):  
Lika Alda Septiani
Keyword(s):  
Physical Attractiveness ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Parasocial Interaction ◽  
Probability Sampling ◽  
Parasocial Interactions

This study aims to determine the effect of physical attractiveness, attitude homophily, social attractiveness, credibility, and parasocial interaction on cosmetics purchase intention based on the TasyaFarasya review. TasyaFarasya is one of the beauty vloggers on YouTube and Instagram. This study uses a quantitative approach. The sampling technique used is non-probability sampling which is judgmental sampling. In this study, the respondents are women; they knew TasyaFarasya as a beauty vlogger; the age is around 17-35 years and watched content from TasyaFarasya. The number of samples is 200 respondents. The data was processed using PLS-SEM with SmartPLS software version 3.3.3. The findings of this study indicate that physical attractiveness, homophily attitudes have a significant effect on credibility. While physical attractiveness and social attractiveness significantly affect parasocial interactions, homophily attitudes do not affect parasocial interactions. Credibility does not affect purchase intention, but parasocial interaction has a significant effect on purchase intention. Further research can add information and building motive variables. It is also interesting to see further how the interaction between vlogger viewers.

Effects of relationship types on customers’ parasocial interactions

2017 ◽  
Vol 8 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Seonjeong Ally Lee ◽  
Minwoo Lee
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Marketing Research ◽  
Customer Relationships ◽  
Cross Sectional ◽  
Content Type ◽  
Relationship Types ◽  
Different Types ◽  
Social Media Platforms ◽  
Parasocial Interactions

Purpose The purpose of this study is to investigate different types of customer relationships on customers’ interaction with the brand, based on prior social media and relationship marketing research. Design/methodology/approach A cross-sectional, self-administered online survey was conducted to investigate the role of different types of relationships on customers’ brand-relevant responses in the context of hotel social media platforms. Findings Results identified customers’ relationships with services and brands, and how other customers influenced their parasocial interactions (PSIs). Customers’ PSIs then positively influenced their self-brand connection and their brand usage intention. Originality/value This study was the first attempt to propose a conceptual framework to explain different types of customer relationships on customers’ interactions with the brand in the context of hotel social media platforms.

Travelers’ parasocial interactions in online travel communities

2019 ◽  
Vol 36 (8) ◽  
pp. 888-904 ◽  
Author(s):  
Sooyoung Choi ◽  
Insin Kim ◽  
Kyungsoo Cha ◽  
Yong-Kun Suh ◽  
Keun-Hyung Kim
Keyword(s):  
Parasocial Interactions ◽  
Online Travel

Adolescent Girls' Parasocial Interactions With Media Figures

2010 ◽  
Vol 171 (3) ◽  
pp. 270-277 ◽  
Author(s):  
Sally A. Theran ◽  
Emily M. Newberg ◽  
Tracy R. Gleason
Keyword(s):  
Adolescent Girls ◽  
Parasocial Interactions

“Digital buddies”: parasocial interactions in social media

2016 ◽  
Vol 10 (4) ◽  
pp. 305-320 ◽  
Author(s):  
Mujde Yuksel ◽  
Lauren I. Labrecque
Keyword(s):  
Social Media ◽  
Student Athletes ◽  
Future Research ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Personal Accounts ◽  
Parasocial Interactions

Purpose This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The authors extend the marketing literature on parasocial interaction/relationship beyond brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter (34,500 tweets) with in-depth interviews. The findings emphasize that PSI/PSR occur not only from interactions with brands but also through personal accounts on social media platforms. Findings The investigation reveals that through such social media platforms, PSI/PSR influence consumers cognitively, affectively and behaviorally. In terms of cognition, the data suggest that PSI/PSR can influence opinion, interests, attention allocation and construction of relations, specifically through the availability of in-depth knowledge about the social media persona. Additionally, the research findings indicate that affect-laden messages from persona can alter emotion and mood, induce empathetic reactions and trigger inspiration, especially in relation to the shared interest of the online community of the social media account. Behaviorally, the findings suggest that personas’ messages can direct and inspire both online and offline actions through endorsed behavioral parasocial interactions. Research limitations/implications This research focused on one specific social media platform, Twitter. Twitter was specifically chosen, because it is a popular social media platform and allows non-reciprocal relationships. Although the authors feel that the findings would hold for other social media platforms, future research may be conducted to see if there are differences in PSI/PSR development on different types of networks. Additionally, the authors focused on a specific type of personal account, student-athletes. Future research may wish to extend beyond this population to other personal social media accounts, such as fashion bloggers, diy bloggers and others. Originality/value This research reveals that PSI/PSR can occur not only from interactions with brands but also through personal accounts on social media platforms. The findings give support for the value of brand spokespersons and brand ambassadors and suggest that brands should take careful consideration into who is chosen to represent the brand.

scholarly journals #I ENVY, THEREFORE, I BUY! #: THE ROLE OF CELEBGRAM TRUSTWORTHINESS AND PARA-SOCIAL INTERACTIONS IN CONSUMER PURCHASE INTENTION

2021 ◽  
Vol 23 (2) ◽  
pp. 186-196
Author(s):  
Purwanto Purwanto
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Theoretical Contribution ◽  
Proposed Model ◽  
The Social ◽  
Consumer Services ◽  
Consumer Purchase Intention ◽  
Managerial Implications ◽  
Parasocial Interactions ◽  
Positive Effect

Businessmen’s marketing strategies that take advantage of the fame of celebgrams as influencers are incredibly appropriate in the social media era. The present study deals with the dynamics of celebgram trustworthiness and social interaction with their followers in relation to possession envy and consumer purchase intention. To test the proposed model, the researchers collected data from 181 respondents in Indonesia through an online survey and analyzed it using the Smart PLS. The results of the present study showed that celebgram trustworthiness had no positive effect on possession envy but it had a positive effect on consumer purchase intention. Furthermore, parasocial interactions had a positive effect on possession envy and consumer purchase intention and possession envy had a positive effect on consumer purchase intention. The present study provides a theoretical contribution to the literature on retail and consumer services and offers managerial implications for instafamous-based marketing.

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