The free association method as a measure of the efficiency of advertising.

1925 ◽  
Vol 9 (1) ◽  
pp. 60-65
Author(s):  
J.L. Holmes
Keyword(s):  
Free Association ◽  
Association Method

The Free-Association Method and the Measurement of Adult Intelligence

1934 ◽  
Vol 46 (1) ◽  
pp. 174
Author(s):  
R. D. Adams ◽  
Herbert S. Conrad ◽  
Daniel Harris
Keyword(s):  
Free Association ◽  
Adult Intelligence ◽  
Association Method

Semiotic Frame: A Method for the Experimental Analysis of “Images”

1988 ◽  
Vol 63 (2) ◽  
pp. 524-526 ◽  
Author(s):  
Felice Perussia
Keyword(s):  
Experimental Analysis ◽  
Free Association ◽  
The Body ◽  
Time Limit ◽  
Verbal Stimuli ◽  
Social Images ◽  
Association Method

The author proposes the Semiotic Frame as a method by which to analyze those peculiar types of ‘images’ (or concepts, or representations) such as the ‘image of the body,’ the ‘image of a place,’ etc. This method consists of giving to a sample of subjects verbal stimuli and then asking them to write within a time limit “all those words of which the item itself reminds them.” Semiotic Frame is an evolution of the Free Association method, referred to ‘social’ images instead of to individual reactions. The author presents as examples the “Holiday,” “University,” and “Nature” Semiotic Frames.

scholarly journals Implicit persuasion of voters in the 2012 Slovak republic parliamentary elections

2016 ◽  
Vol 16 (3) ◽  
pp. 221-243 ◽  
Author(s):  
Lukáš Cíbik
Keyword(s):  
Political Parties ◽  
Public Discourse ◽  
Slovak Republic ◽  
Social Representations ◽  
Free Association ◽  
Political Elites ◽  
Political Issues ◽  
Parliamentary Elections ◽  
Beliefs And Values ◽  
Association Method

Abstract The aim of the article is to see the degree of implicit position and value correlation between the voters of particular political parties in Slovakia (SMER-SD, SaS, and SDKÚ-DS). The free association method is supposed to reveal implicit purposes of individual political issues, beliefs and values in the eyes of their voters. Social representations, public discourse and implicit purposes objectified and anchored in civil society by the political elites are obtained by the discrete association method. The focus is held on the importance of political discourse for the voters to take note in the decision-making process in the election to the Parliament of the Slovak Republic in 2012.

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