The impact of add-on features on consumer product evaluations

2008 ◽  
Author(s):  
Marco Bertini ◽  
Elie Ofek ◽  
Dan Ariely
Keyword(s):  
Consumer Product ◽  
Product Evaluations ◽  
The Impact

The impact of diverse corporate social responsibility practices on consumer product evaluations

2018 ◽  
Vol 27 (6) ◽  
pp. 701-715 ◽  
Author(s):  
Xiaoye Chen ◽  
Rong Huang
Keyword(s):  
Social Responsibility ◽  
Purchase Intention ◽  
Consumer Product ◽  
Shared Value ◽  
Product Evaluations ◽  
Content Type ◽  
Corporate Ability ◽  
Csr Image ◽  
Corporate Social ◽  
The Impact

Purpose This paper aims to investigate whether corporate social responsibility (CSR) efforts that are oriented toward shared value creation generate any perceptual advantages in terms of consumer product attributes evaluations compared with other types of CSR. The study also uncovers consumers’ pathways that channel the impacts of corporate associations on corporate and product evaluations and purchase intention. Design/methodology/approach This study uses a between-subjects experimental design. In all, 274 undergraduate students from a North American university participated in the 2 (low versus high corporate ability levels) × 4 (CSR types) study. The data were analyzed using the methodologies of path analysis and multiple group analysis in the context of structural equation modeling procedure. Findings The findings show that in the context of shared-value CSR, CSR image (i.e. consumer judgments on the moral aspect of the company) can spill over to product attributes evaluations, including perceptions of “product innovativeness” and “product social responsibility,” which, in turn, translate to purchase willingness. Meanwhile, perceived corporate trustworthiness mediates the effects of CSR image and corporate ability (CA) image on the overall corporate evaluation, which subsequently influences consumer product evaluation and purchase intention. Research limitations/implications The research provides direct evidence showing that companies have the potential to improve their corporate brand and, in turn, their product evaluations by putting a stronger emphasis on the social responsibility components of their image and placing this at the core of their strategic agenda. Importantly, a contribution to the literature by identifying differential effects of CA image versus CSR image on consumer perception of product innovativeness within different CSR categories is made. The limitations of the research are discussed, which include the usage of a fictitious company and brand and a convenience sample. Practical implications The study offers guidance to managers in regard to their choice of different CSR practices to fulfill their company’s product-related strategic goals. Originality/value The present study takes a critical stance to show that previous experimental work investigating the impact of CSR image on product evaluations relied predominantly on bipolar manipulations of CSR practices (bad versus good) rather than bringing many shades of CSR into consideration. By incorporating a wide array of CSR formats, especially value-creating CSR, current research generates potential implications based on differential effects of various CSR focuses, which have not been captured by previous studies.

scholarly journals The Psychology of Country-of-Origin Effects

2006 ◽  
pp. 102-108
Author(s):  
Peeter W. J. Verlegh
Keyword(s):  
Country Of Origin ◽  
Consumer Product ◽  
Product Evaluations ◽  
Scientific Support ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
Marketing Variables ◽  
The Impact ◽  
Domestic Products ◽  
Product Origin

The impact of product origin on consumer product evaluations is well-documented, and several types of influence have been described in the literature. In this paper, the author will first describe some of the practical and scientific support for this effect, and then focus on the psychology behind the country-of-ori­gin effect. Drawing from recent studies, this paper will review cognitive, affective and normative country­-of-origin effects, and discuss the mechanisms behind the. Special attention will be paid to the general pref­erence for domestic products over foreign alternatives, and to the interaction between country of origin and other marketing variables, such as advertising.

The Impact of Add-On Features on Consumer Product Evaluations

2009 ◽  
Vol 36 (1) ◽  
pp. 17-28 ◽  
Author(s):  
Marco Bertini ◽  
Elie Ofek ◽  
Dan Ariely
Keyword(s):  
Consumer Product ◽  
Product Evaluations ◽  
The Impact

The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status

2021 ◽  
pp. 004728752098890
Author(s):  
Marilyn Giroux ◽  
Drew Franklin ◽  
Jungkeun Kim ◽  
Jooyoung Park ◽  
Kyuseop Kwak
Keyword(s):  
Socioeconomic Status ◽  
Life History Theory ◽  
Price Dispersion ◽  
Price Difference ◽  
Product Evaluations ◽  
Relative Preference ◽  
Childhood Socioeconomic Status ◽  
Travel Decisions ◽  
Price Differences ◽  
The Impact

When making travel decisions, consumers are frequently exposed to a multitude of options, including differing price levels for the same product or service across a range of online travel agencies. The current research investigates how the magnitude of price dispersion in online pricing can influence travelers’ product evaluations and purchase intentions. Specifically, we predict that travelers will prefer a hotel with no price dispersion to a hotel with different prices listed when the price difference is small, or narrow. However, when the price difference is more pronounced, or wide, travelers will prefer a hotel with price differences compared to a hotel with no price dispersion. Four experiments demonstrate that this effect is consistent across different contexts and categories. Additionally, based on life history theory, we argue that the relative preference for the same versus different price dispersion will be moderated by the travelers’ childhood socioeconomic status (SES).

Family business identity, consumer product evaluations and firm size

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anyuan Shen ◽  
Surinder Tikoo
Keyword(s):  
Family Business ◽  
Firm Size ◽  
Interactive Effect ◽  
Product Evaluation ◽  
Theoretical Explanation ◽  
Consumer Product ◽  
Product Evaluations ◽  
Content Type ◽  
Identity Information ◽  
Identity Disclosure

Purpose This study aims to examine the relationship between family business identity disclosure by firms and consumer product evaluations and the moderating impact, if any, of firm size on this relationship. Toward this end, the study seeks to develop a theoretical explanation for how consumers process family business identity information. Design/methodology/approach A qualitative pre-study was conducted to obtain preliminary evidence that consumers’ perceptions of family businesses originate from both family- and business-based category beliefs. A product evaluation experiment, involving young adult subjects, was used to test the research hypotheses, and the experiment data were analyzed using MANOVA. Findings The key finding was that the effect of family business identity disclosure on consumer product evaluations is moderated by firm size. Practical implications This research has implications for businesses seeking to promote their family business identity in branding communications. Originality/value This research provides a theoretical account of why consumers might hold different perceptions of family business brands. The interactive effect of firm size and family business identity information disclosure on consumer product evaluations contributes new insight to family business branding.

Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective

1985 ◽  
Vol 22 (4) ◽  
pp. 388-396 ◽  
Author(s):  
Johny K. Johansson ◽  
Susan P. Douglas ◽  
Ikujiro Nonaka
Keyword(s):  
Methodological Approach ◽  
Country Of Origin ◽  
Simultaneous Equations ◽  
Product Class ◽  
Product Evaluations ◽  
Class Differences ◽  
Methodological Perspective ◽  
Attitudinal Model ◽  
The Impact

A new methodological approach for examining the impact of country of origin on product evaluations is proposed. It takes the form of a multiattribute attitudinal model analyzed by means of a system of simultaneous equations. This approach makes possible examination of the impact of other attributes as well as country of origin on evaluations, and takes into consideration the effect of familiarity and knowledge about the product class. Differences between respondents of two different national origins are also investigated because previous research indicates differences in country stereotyping by nationality.

scholarly journals Celebrity Endorsers and Adolescents: A Study of Gender Influences

2001 ◽  
Vol 26 (4) ◽  
pp. 59-66
Author(s):  
Prashant Mishra ◽  
Upinder Dhar ◽  
Saifuddin Raotiwala
Keyword(s):  
Three Dimensions ◽  
Product Evaluations ◽  
Male And Female ◽  
Movie Stars ◽  
The Media ◽  
The Impact ◽  
Gender Influences ◽  
Celebrity Endorsers

As proliferation of the media was taking Indian households in its stride, marketers were quick to grab the opportunities presented by this phenomenon. A significant transformation which became evident was the increased visibility of celebrities such as movie stars, sports persons, and others. In such a scenario, the impact of celebrity endorsers on consumers' attitudes to product evaluations and purchase is expected to change. This paper attempts to explore the influence of gender on consumers' perception about male and female celebrity endorsers' effectiveness on three dimensions, i.e., attractiveness, trustworthiness, and expertise. The findings, of the study are discussed to draw implications for berth practitioners as well as researchers.

The allure of the bottle as a package: an assessment of perceived effort in a packaging context

2017 ◽  
Vol 26 (1) ◽  
pp. 91-100 ◽  
Author(s):  
Magnus Söderlund ◽  
Jonas Colliander ◽  
John Karsberg ◽  
Karina T. Liljedal ◽  
Erik Modig ◽  
...  
Keyword(s):  
Product Quality ◽  
Design Methodology ◽  
Soft Drink ◽  
Product Evaluations ◽  
Content Type ◽  
Perceived Effort ◽  
Quality Perceptions ◽  
The Impact

Purpose This paper aims to assess the impact of perceived effort related to packaging on overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how much manufacturer effort that lies behind an offer, is assumed to contribute to evaluations by signaling unobservable characteristics of an offer. Design/methodology/approach Three between-subjects experiments were conducted with soft drink bottles, which were subject to variation in perceived effort. Findings The results show that perceived effort was positively associated with overall evaluations. The results also show that the impact of perceived effort was mediated by product quality perceptions, which indicates that effort signals quality. Originality/value Perceived effort has to date not been examined in the packaging literature. The present findings thus imply that models of packaging characteristics and their impact on consumers would benefit from including the effort aspect.

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