Choice deferral can arise from absolute evaluation or relative comparison

2008 ◽  
Author(s):  
Chris M. White ◽  
Nils Reisen ◽  
Ulrich Hoffrage
Keyword(s):  
Choice Deferral

Choice deferral can arise from absolute evaluations or relative comparisons.

2015 ◽  
Vol 21 (2) ◽  
pp. 140-157 ◽  
Author(s):  
Chris M. White ◽  
Ulrich Hoffrage ◽  
Nils Reisen
Keyword(s):  
Choice Deferral ◽  
Relative Comparisons

scholarly journals Choice deferral, indecisiveness and preference for flexibility

2017 ◽  
Vol 170 ◽  
pp. 417-425 ◽  
Author(s):  
Leonardo Pejsachowicz ◽  
Séverine Toussaert
Keyword(s):  
Preference For Flexibility ◽  
Choice Deferral

When Being in a Positive Mood Increases Choice Deferral

2017 ◽  
Vol 45 (1) ◽  
pp. 208-225 ◽  
Author(s):  
Jordan Etkin ◽  
Anastasiya Pocheptsova Ghosh
Keyword(s):  
Decision Making ◽  
Positive Mood ◽  
Choice Processes ◽  
Trade Offs ◽  
Neutral Mood ◽  
Choice Deferral

Abstract Consumers’ choices are often accompanied by unrelated incidental moods. The positive mood caused by receiving a compliment, for example, may persist when one is choosing what service to book or which product to buy. How might being in a positive mood affect consumers’ subsequent, unrelated choices? The present research demonstrates that being in a positive mood can make consumers more likely to defer choice. Four studies show that when choosing requires trade-offs between important choice attributes, being in a positive (vs. neutral) mood makes choosing more difficult and therefore increases the likelihood of deferring choice altogether. The findings further understanding of how incidental factors shape choice processes and outcomes and the role of emotions in decision making.

Preference Fluency in Choice

2007 ◽  
Vol 44 (3) ◽  
pp. 347-356 ◽  
Author(s):  
Nathan Novemsky ◽  
Ravi Dhar ◽  
Norbert Schwarz ◽  
Itamar Simonson
Keyword(s):  
Reference Points ◽  
Subjective Feeling ◽  
Subjective Experiences ◽  
Preference Formation ◽  
Decision Conflict ◽  
Choice Sets ◽  
Consumer Choices ◽  
Choice Deferral ◽  
Practical Implications ◽  
Selection Of

The authors propose that consumer choices are often systematically influenced by preference fluency (i.e., the subjective feeling that forming a preference for a specific option is easy or difficult). Four studies manipulate the fluency of preference formation by presenting descriptions in an easy- or difficult-to-read font (Study 1) or by asking participants to think of few versus many reasons for their choice (Studies 2–4). As the authors predict, subjective experiences of difficulty increase choice deferral (Studies 1 and 2) and the selection of a compromise option (Studies 3 and 4), unless consumers are induced to attribute the experience to an unrelated cause. Unlike studies of decision conflict, these effects are obtained without changing the attributes of the alternatives, the composition of the choice sets, or the reference points. The authors discuss the theoretical and practical implications of the results.

scholarly journals Age differences in trade-off decisions: Older adults prefer choice deferral.

2011 ◽  
Vol 26 (2) ◽  
pp. 269-273 ◽  
Author(s):  
Yiwei Chen ◽  
Xiaodong Ma ◽  
Olivia Pethtel
Keyword(s):  
Older Adults ◽  
Age Differences ◽  
Trade Off ◽  
Prefer Choice ◽  
Choice Deferral

The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect

2016 ◽  
Vol 53 (2) ◽  
pp. 183-198 ◽  
Author(s):  
Marcel Lichters ◽  
Claudia Brunnlieb ◽  
Gideon Nave ◽  
Marko Sarstedt ◽  
Bodo Vogt
Keyword(s):  
Compromise Effect ◽  
Choice Deferral ◽  
Serotonin Deficiency
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