The Sensation of Luxury: Reward-Related Brain Response to Luxury Brands Depends on Goal-Congruent Cues

PsycEXTRA Dataset ◽

10.1037/e621072012-140 ◽

2010 ◽

Cited By ~ 1

Author(s):

Adam Craig ◽

Heather M. Johnson ◽

Stacy L. Wood ◽

Yuliya A. Komarova ◽

Jennifer M. C. Vendemia

Keyword(s):

Luxury Brands ◽

Brain Response

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Report on brain response--stimulus feedback systems research project

PsycEXTRA Dataset ◽

10.1037/e535052008-005 ◽

1963 ◽

Author(s):

Thomas B. Mulholland

Keyword(s):

Feedback Systems ◽

Brain Response ◽

Research Project ◽

Systems Research ◽

Response Stimulus ◽

Stimulus Feedback

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Using structural semiotics to compare brand meanings: The case of counterfeited luxury brands

PsycEXTRA Dataset ◽

10.1037/e620972012-203 ◽

2011 ◽

Author(s):

Anne-Flore Maman

Keyword(s):

Luxury Brands

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Altered Brain Response Seen in IBS Patients

Clinical Psychiatry News ◽

10.1016/s0270-6644(08)70335-7 ◽

2008 ◽

Vol 36 (5) ◽

pp. 48

Author(s):

Kate Johnson

Keyword(s):

Brain Response

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Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v5i2.381 ◽

2017 ◽

Vol 5 (2) ◽

pp. 85-108

Author(s):

Varsha Jain ◽

Chakshu Bhandari ◽

Ganesh B.E.

Keyword(s):

Qualitative Research ◽

Interpersonal Relations ◽

Brand Personality ◽

Interpersonal Relationship ◽

Interpersonal Relation ◽

Luxury Brands ◽

High Involvement ◽

Zaltman Metaphor Elicitation Technique ◽

Robust Framework

Luxury perfume brands are an integral part of the luxury brands sector globally and nationally. One of the main reasons for the same is that luxury perfume brands have had an extended usage across cultures and traditions. Additionally, luxury perfume brands are a high involvement category. Thus, this category needs to be developed and promoted with a specific means. This means is the development of a strong and reflexive relation between the luxury perfume brands and the consumers. Further, it should be premised on both value based and utility based satisfaction. Despite this, there is a dearth of studies that have consolidated the means of developing strong interpersonal relations between this category and consumers. Therefore, this paper aims at discovering a framework for consolidating and developing a strong interpersonal relation between the luxury perfume brand and the consumers. To this effect, we have used qualitative research in the form of semi structured personal interviews supplemented by Zaltman Metaphor Elicitation Technique. The findings from these explorations were developed into a robust framework using the precepts of Brand Personality, CAC (Cogntive- Affective- Conative) model and the Triangulat theory of love.

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