Using structural semiotics to compare brand meanings: The case of counterfeited luxury brands

2011 ◽  
Author(s):  
Anne-Flore Maman
Keyword(s):  
Luxury Brands

The Sensation of Luxury: Reward-Related Brain Response to Luxury Brands Depends on Goal-Congruent Cues

2010 ◽  
Author(s):  
Adam Craig ◽  
Heather M. Johnson ◽  
Stacy L. Wood ◽  
Yuliya A. Komarova ◽  
Jennifer M. C. Vendemia
Keyword(s):  
Luxury Brands ◽  
Brain Response

Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers

2017 ◽  
Vol 5 (2) ◽  
pp. 85-108
Author(s):  
Varsha Jain ◽  
Chakshu Bhandari ◽  
Ganesh B.E.
Keyword(s):  
Qualitative Research ◽  
Interpersonal Relations ◽  
Brand Personality ◽  
Interpersonal Relationship ◽  
Interpersonal Relation ◽  
Luxury Brands ◽  
High Involvement ◽  
Zaltman Metaphor Elicitation Technique ◽  
Robust Framework

Luxury perfume brands are an integral part of the luxury brands sector globally and nationally. One of the main reasons for the same is that luxury perfume brands have had an extended usage across cultures and traditions. Additionally, luxury perfume brands are a high involvement category. Thus, this category needs to be developed and promoted with a specific means. This means is the development of a strong and reflexive relation between the luxury perfume brands and the consumers. Further, it should be premised on both value based and utility based satisfaction. Despite this, there is a dearth of studies that have consolidated the means of developing strong interpersonal relations between this category and consumers. Therefore, this paper aims at discovering a framework for consolidating and developing a strong interpersonal relation between the luxury perfume brand and the consumers. To this effect, we have used qualitative research in the form of semi structured personal interviews supplemented by Zaltman Metaphor Elicitation Technique. The findings from these explorations were developed into a robust framework using the precepts of Brand Personality, CAC (Cogntive- Affective- Conative) model and the Triangulat theory of love.

Luxury Brands Perceptions: An Applied Research to the Spanish Luxury Fragrances Market

2015 ◽  
Vol 6 (6) ◽  
pp. 1071-1085
Author(s):  
Mónica Díaz-Bustamante Ventisca ◽  
Sonia Laura Carcelén García ◽  
María Puelles Gallo
Keyword(s):  
Applied Research ◽  
Luxury Brands

COUNTERFEIT AS ADVERTISING: EXPLORING THE BENEFITS OF COUNTERFEIT FOR LUXURY BRANDS

2016 ◽  
Author(s):  
Antti Sihvonen ◽  
Joel Hietanen ◽  
Henrikki Tikkanen ◽  
Pekka Mattila
Keyword(s):  
Luxury Brands

ARE CHINESE CONSUMERS READY FOR CHINESE LUXURY BRANDS?

2014 ◽  
Author(s):  
Nicola Bellini ◽  
◽  
Klaus Heine ◽  
Serena Rovai ◽  
Jiaxun He
Keyword(s):  
Luxury Brands ◽  
Chinese Consumers

MARKETING TO CHINESE MILLENNIALS: WEIBO AS A MARKETING TOOL FOR LUXURY BRANDS

2018 ◽  
Vol 2018 ◽  
pp. 441-442
Author(s):  
Rosy Boardman ◽  
◽  
Marta Blazquez Cano ◽  
Shaoqianqian Deng
Keyword(s):  
Luxury Brands ◽  
Marketing Tool

A Study on Consumer Characteristics of Korean consumers' Intention to purchase Luxury Brand

2019 ◽  
Vol 118 (8) ◽  
pp. 420-430
Author(s):  
Ji-Hun Lee ◽  
Bok-Hyun Moon ◽  
Mi-Sook Yang
Keyword(s):  
Structural Equation ◽  
Service System ◽  
Equation Model ◽  
Pricing Strategy ◽  
Luxury Brands ◽  
Negative Image ◽  
Intention To Purchase ◽  
Characteristics Analysis ◽  
Changing Times

This study aims to suggest marketing implications for the success of the luxury brands in the market.Questionnaire was conducted for 360 consumers interested in purchasing luxury goods. The collected data were verified for the appropriateness of the structural equation model and the causation of each concept.luxury brands should put more effort to improve the quality and type of products through various consumer characteristics analysis, and build a pricing strategy to match consumer characteristics with various pricing systems and payment methods. In addition, it is necessary to pay more attention to setting the service system worthy of their luxury images so that the service system can also take the luxury image. What's more, since most luxury consumers are those who value their personality and image rather than cost, so they should do their best at each step so as not to give the negative image of the company to the eyes of the consumers until the end. And it needs to continue their research for enhanced quality of the products and manage the image to sustain the image of the company over time, and make efforts to understand the way of expressing the changing images in step with the changing times and read the cultural trend.

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