Peer pressure strikes again

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

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PROMOTION OF LIFE SKILL EDUCATION FOR ADOLESCENTS

Tạp chí Nghiên cứu dân tộc ◽

10.25073/0866-773x/269 ◽

2019 ◽

Vol 8 (1) ◽

Author(s):

Drdillip Giri ◽

Jyoti Sharma

Keyword(s):

Social Competence ◽

Everyday Life ◽

Life Skills ◽

Regular Education ◽

Peer Pressure ◽

Educational Setting ◽

Life Skill ◽

Mental Functions ◽

Educational Application ◽

The World

This article focuses on the importance of Life skill education, which is an educational application of life skills to develop psycho social competence which helps an individual to develop his/her positive behaviour, so as to deal with the challenges and demand of everyday life. It is psycho social because it mainly deals mental functions such as awareness, attitude, leadership, creativity, appreciation and interaction with self, others and environment. It is a study of abilities, coping with peer pressure, emotion conflict and stress. UNICEF in 2009 has recommendation life skills based education should be given with the regular education. It has insisted LSBE should be contributed to a self inclusive gender free educational setting. Therefore research on LSBE is carried out massively in all parts in the world related to this education recently.

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