A TMS Investigation into the Role of rTPJ in Donation Behavior

The emotions evoked in response to others’ distress are important for motivating concerned prosocial responses. But how various forms of emotional regulation shape prosocial responding is not yet well understood. When does regulation of empathy lead to prosocial motivation versus personal distress or apathy? We tested the role of empathic emotion regulation in promoting prosocial motivation and costly donations across two studies, first in a community sample and then in a sample of altruistic kidney donors and a matched comparison sample. Participants engaged in hopeful and distancing reappraisals while viewing images of others in distress, then decided whether to help by donating a portion of a monetary endowment to charity. Whereas hope was expected to evoke approach-based motivation indexed by increased donations, distance was expected to evoke avoidance-based motivation indexed by decreased donations. It was hypothesized that varying effects of the two reappraisals on positive and negative affect would influence donation decisions. Across both studies, both reappraisals decreased negative affect. Hopeful reappraisal also increased positive affect. Instructed reappraisal also altered donation behavior in the community sample: here, hopeful reappraisal resulted in higher donations than distancing reappraisal. Altruists were more prosocial overall, but the associations between affect and donation behavior in this group mirrored that of the hopeful reappraisal in the larger community sample, suggesting that altruists might adopt a more hopeful and compassionate appraisal by default. These findings further clarify the role of empathic emotion regulation in prosocial behavior and also independent effects of positive and negative affect.

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Donation Behavior for Nonprofit and Voluntary Sector: The Role of Compassion

The Journal of Social Sciences Research ◽

10.32861/jssr.spi6.1004.1010 ◽

2018 ◽

pp. 1004-1010

Author(s):

Erne Suzila Kassim ◽

Hanitahaiza Hairuddin

Keyword(s):

Nonprofit Organizations ◽

Structural Model ◽

Behavioral Control ◽

Voluntary Sector ◽

Future Research ◽

Perceived Behavioral Control ◽

Moral Norms ◽

Donation Behavior ◽

The Impact

The nonprofit and voluntary sector also known as the third sector economy plays a key role for human and ecological sustainable wellbeing in order to address the critical situations of poverty, depleted resources, welfare and social exclusion. One way to grow and sustain the sector is by getting contributions and donations from other organizations or individual persons. Building on the revised Theory of Planned Behavior, this research attempts to explore what motivates people to donate, and determine if compassion plays a role of a moderator. Based on the structural model, the findings indicate attitude, perceived behavioral control, descriptive norm and moral norms are significant predictors to donation behavior. In addition, the relationship between moral norm and donation behavior is stronger when compassion is higher. The findings would be beneficial in putting up strategies to strengthen the nonprofit and voluntary sector by focusing on the social psychology attitudes for others and from others. As the study did not control for the size of the nonprofit organizations, we suggest future research to consider on the limitation that would be consistent with the “impact model of philanthropy” that postulates for maximum impact donation especially for sustainable wellbeing.

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Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

Journal of Consumer Research ◽

10.1086/596720 ◽

2009 ◽

Vol 36 (2) ◽

pp. 199-214 ◽

Cited By ~ 159

Author(s):

Karen Page Winterich ◽

Vikas Mittal ◽

William T. Ross

Keyword(s):

Moral Identity ◽

Donation Behavior

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When Public Recognition for Charitable Giving Backfires: The Role of Independent Self-Construal

Journal of Consumer Research ◽

10.1093/jcr/ucx101 ◽

2017 ◽

Vol 44 (6) ◽

pp. 1257-1273 ◽

Cited By ~ 20

Author(s):

Bonnie Simpson ◽

Katherine White ◽

Juliano Laran

Keyword(s):

Charitable Giving ◽

Experimental Studies ◽

Self Construal ◽

Public Recognition ◽

Donation Behavior

Abstract This research examines the effectiveness of public recognition in encouraging charitable giving, demonstrating that public recognition can sometimes decrease donations. While previous work has largely shown that making donations visible to others can motivate donors, the present research shows that the effectiveness of public recognition depends on whether potential donors are under an independent (i.e., separate from others) or interdependent (i.e., connected with others) self-construal. Across seven experimental studies, an independent self-construal decreases donation intentions and amounts when the donor will receive public recognition compared to when the donation will remain private. This effect is driven by the activation of an agentic motive, wherein independents are motivated to make decisions that are guided by their own goals and self-interests, rather than being influenced by the opinions and expectations of others. This research contributes to the understanding of the nuanced roles of both public recognition and self-construal in predicting donation behavior.

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The role of altruistic behavior, empathetic concern, and social responsibility motivation in blood donation behavior

Transfusion ◽

10.1111/j.1537-2995.2007.01481.x ◽

2007 ◽

Vol 0 (0) ◽

pp. 071003012013008-??? ◽

Cited By ~ 15

Author(s):

Whitney Randolph Steele ◽

George B. Schreiber ◽

Anne Guiltinan ◽

Catharie Nass ◽

Simone A. Glynn ◽

...

Keyword(s):

Social Responsibility ◽

Blood Donation ◽

Altruistic Behavior ◽

Donation Behavior

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Effects of Grandiose and Vulnerable Narcissism on Donation Intentions: The Moderating Role of Donation Information Openness

Sustainability ◽

10.3390/su13137280 ◽

2021 ◽

Vol 13 (13) ◽

pp. 7280

Author(s):

Hyeyeon Yuk ◽

Tony C. Garrett ◽

Euejung Hwang

Keyword(s):

Undergraduate Students ◽

Future Research ◽

Moderating Effects ◽

Grandiose Narcissism ◽

Vulnerable Narcissism ◽

Donation Behavior ◽

The Relationship ◽

Moderating Role ◽

Practical Implications

This study investigated the relationship between two subtypes of narcissism (grandiose vs. vulnerable) and donation intentions, while considering the moderating effects of donation information openness. The results of an experimental survey of 359 undergraduate students showed that individuals who scored high on grandiose narcissism showed greater donation intentions when the donor’s behavior was public, while they showed lower donation intentions when it was not. In addition, individuals who scored high on vulnerable narcissism showed lower donation intentions when the donor’s behavior was not public. This study contributes to narcissism and the donation behavior literature and proposes theoretical and practical implications as per narcissistic individual differences. Future research possibilities are also discussed.

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