Just another variant of psychological distance? The role of visual perspective in mental simulation.

2020 ◽  
Vol 7 (4) ◽  
pp. 351-362
Author(s):  
Brittany M. Tausen ◽  
Savannah Carpenter ◽  
C. Neil Macrae
Keyword(s):  
Psychological Distance ◽  
Mental Simulation ◽  
Visual Perspective

Commentaries and Rejoinder on

2014 ◽  
Vol 45 (4) ◽  
pp. 327-334 ◽  
Author(s):  
Han Gong ◽  
Douglas L. Medin ◽  
Tal Eyal ◽  
Nira Liberman ◽  
Yaacov Trope ◽  
...  
Keyword(s):  
Moral Judgment ◽  
Psychological Distance ◽  
Temporal Distance ◽  
Moral Cognition ◽  
Cultural Systems ◽  
Moral Condemnation ◽  
Construal Levels

In the hope to resolve the two sets of opposing results concerning the effects of psychological distance and construal levels on moral judgment, Žeželj and Jokić (2014) conducted a series of four direct replications, which yielded divergent patterns of results. In our commentary, we first revisit the consistent findings that lower-level construals induced by How/Why manipulation lead to harsher moral condemnation than higher-level construals. We then speculate on the puzzling patterns of results regarding the role of temporal distance in shaping moral judgment. And we conclude by discussing the complexity of morality and propose that it may be important to incorporate cultural systems into the study of moral cognition.

Too close for comfort or too far to care? The role of psychological distance in humor appreciation

2011 ◽  
Author(s):  
A. Peter McGraw ◽  
Caleb Warren ◽  
Lawrence Williams ◽  
Bridget Leonard
Keyword(s):  
Psychological Distance ◽  
Humor Appreciation

The role of mental simulation in food attractiveness

2021 ◽  
Author(s):  
Laura Jane Speed ◽  
Esther K. Papies ◽  
Asifa Majid
Keyword(s):  
Sensory Experience ◽  
Mental Simulation ◽  
Healthy Food ◽  
Unhealthy Food ◽  
Important Food ◽  
Everyday Cognition ◽  
Perceptual Modalities ◽  
Goal Directed Behavior ◽  
The Relationship

Concepts are grounded in sensorimotor simulations, but what role these simulations play in everyday cognition is unknown. We investigate one domain where the senses are especially important: food. Unhealthy food is typically considered tastier than healthy food, and is therefore more attractive. We explored to what extent sensory associations differ between healthy and unhealthy foods, and whether these differences affect food attractiveness. In Study 1, using existing sensorimotor norms (Lynott, Connell, Brysbaert, Brand, & Carney, 2020) we found that unhealthy food is more strongly associated with taste, smell, and interoception than healthy food. Furthermore, these enhanced sensory associations mediated the relationship between healthiness and attractiveness. In Study 2, when participants were presented only with food words, unhealthy foods were more strongly associated with all perceptual modalities than healthy food. Again, this association mediated the relationship between healthiness and attractiveness: unhealthy food is more attractive because it is more strongly associated with sensory experience. We also found that the role of sensory associations in food attractiveness is affected by context. When participants were instructed to imagine eating the food, mediation by perceptual strength was weaker compared to receiving no instruction. Our results suggest that sensory simulation explains why unhealthy food is more attractive than healthy food, implying sensory simulation has a role in goal-directed behavior.

Translational Hermeneutics Meets Cognitive Science: On the Notion of Performance, Intersubjectivity, and Space in the Translational Process

10.5840/20212 ◽  
2021 ◽  
pp. 35-66
Author(s):  
Beata Piecychna
Keyword(s):  
Analytical Approach ◽  
Empirical Studies ◽  
Translation Studies ◽  
Mental Simulation ◽  
Developmental Trajectory ◽  
Cognitive Sciences ◽  
Anne Of Green Gables ◽  
Cognitive Narratology ◽  
Translational Process

This paper is a preliminary attempt to connect, within the field of translation studies, the following: firstly, the results of the latest empirical studies on the role of mental simulation in the processing of the text; secondly, Hans-Georg Gadamer’s ideas concerning effective history; thirdly, the main tenets of spatiality and of cognitive narratology. One of the goals of the paper is also to attempt to demonstrate how the legacy of both hermeneutics and cognitive sciences might be reconciled in order to offer a new analytical approach and investigative framework which could suggest an interesting developmental trajectory within translational hermeneutics. Building on Magdalena Rembowska-Płuciennik’s (2012) views on intersubjectivity – that is, the ability to adopt someone else’s perspective as well as to read someone’s mind – I will attempt to demonstrate to what extent the target text (here, the earliest Polish translation of Anne of Green Gables from 1912) might be analysed by translation scholars in the light of the translator’s ability to empathize with the author in regards to the narratological devices used in the source text, as well as in light of the target text reader’s and the translator’s potential sensorimotor and perceptual activities being performed in their minds while creating a translation and while receiving it by the reader of the translation.

scholarly journals Correction to ‘Decoding and encoding models reveal the role of mental simulation in the brain representation of meaning’

2020 ◽  
Vol 7 (8) ◽  
pp. 201162
Author(s):  
David Soto ◽  
Usman Ayub Sheikh ◽  
Ning Mei ◽  
Roberto Santana
Keyword(s):  
Mental Simulation ◽  
The Brain

scholarly journals Go local or go global: how local brands promote buying impulsivity

2019 ◽  
Vol 37 (1) ◽  
pp. 1-28 ◽  
Author(s):  
Eline L.E. De Vries ◽  
Bob M. Fennis
Keyword(s):  
Local Food ◽  
Psychological Distance ◽  
Construal Level ◽  
Brand Positioning ◽  
Content Type ◽  
Global Brands ◽  
Mediating Role ◽  
Global Brand ◽  
Positioning Strategy

Purpose Using food brands as a case in point, the purpose of this paper is to examine the relationship between a local vs global brand positioning strategy and buying impulsivity, as well as the mediating role of construal level. The findings add a psychological argument to the array of reasons for firms to opt for a local instead of a global brand positioning strategy: local food brands promote higher levels of buying impulsivity than global brands by lowering consumers’ level of construal. Design/methodology/approach Five experiments use student and nonstudent samples, different construal level indices and generic and brand-specific buying impulsivity measures to test the hypotheses. Findings Local food brands promote higher levels of buying impulsivity than global brands by lowering consumers’ level of construal. Because local brands are proximal to consumers’ lifestyles, values, preferences and behaviors, they decrease the psychological distance between the brand and the consumer, compared with global brands. The smaller psychological distance lowers consumers’ construal level and renders the immediate, concrete, appetitive attributes of the product more salient, thus making consumers more prone to impulsively buy a local brand than a global one. Practical implications For the choice between a global or local brand positioning strategy, this paper argues in favor of the latter. Local (food) branding is a concrete brand positioning mechanism that can influence and benefit from consumers’ buying impulsivity. Originality/value The research reveals heretofore unknown but important implications of local vs global brand positioning strategies for consumers’ construal level and buying impulsivity.

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